Current Search: Fink, Marianell Branum (x)
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Title
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The effects of a persuasive communication on the perception of a message film.
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Creator
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Fink, Marianell Branum, null, null, Social Sciences
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Abstract / Description
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Florida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with...
Show moreFlorida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.
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Date Issued
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1976
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Identifier
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CFR0004328, ucf:52997
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFR0004328
