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- Title
- COLLEGE STUDENTS' RECALL OF AND ATTITUDES TOWARD BRAND PLACEMENT IN REALITY TELEVISION PROGRAMMING.
- Creator
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Fayemi, Temitayo, Kenney, Richard, University of Central Florida
- Abstract / Description
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This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason...
Show moreThis thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference based on the perceived level of the reality of the programming.
Show less - Date Issued
- 2006
- Identifier
- CFE0000921, ucf:46735
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000921
- Title
- COMMUNICATING CULTURE THROUGH CAPOEIRA.
- Creator
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Georgieva, Desislava, Kenney, Richard, University of Central Florida
- Abstract / Description
-
The popularity of capoeira, a dance based in the martial arts and originating among slaves in Sixteenth-Century Brazil, has increased greatly in recent decades as it has spread worldwide as a performance representative of Brazilian history and culture. In 1974, capoeira was declared the national sport of Brazil. Today capoeira academies and competitions may be found wherever Brazilian culture is celebrated and communicated in many major foreign cities. My thesis, through the participant...
Show moreThe popularity of capoeira, a dance based in the martial arts and originating among slaves in Sixteenth-Century Brazil, has increased greatly in recent decades as it has spread worldwide as a performance representative of Brazilian history and culture. In 1974, capoeira was declared the national sport of Brazil. Today capoeira academies and competitions may be found wherever Brazilian culture is celebrated and communicated in many major foreign cities. My thesis, through the participant/observer method and the use of long interviews, examines capoeira as it is practiced in one particular academy far from the art form's place of origin. In the tradition of the cultural studies branch of communication, my thesis analyzes the movements, manners, and fashions of capoeira. I conclude that capoeira constitutes a cultural communication that has evolved from its roots in human slavery, suffering, and rebelliousness to a modern-day expression of athleticism, art, and community-building.
Show less - Date Issued
- 2005
- Identifier
- CFE0000716, ucf:46617
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000716
- Title
- BROTHERS & SISTERS: A NEW IMPETUS FOR SOCIAL CONSTRUCTION AND ITS IMPACT ON TRADITIONAL CULTIVATION ANALYSIS.
- Creator
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Elmore, Scott, Kenney, Richard, University of Central Florida
- Abstract / Description
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Scholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters,...
Show moreScholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters, this thesis explores the theoretical implications dramas with multiple plot lines have on traditional notions of cultivation theory. Through a content analysis and focus groups, evidence was acquired to suggest that cultivation theory, with the added consideration of involvement, is still able to explain television's influence on the social creation of reality.
Show less - Date Issued
- 2008
- Identifier
- CFE0002137, ucf:47506
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002137