Current Search: Perez, Elvis (x)
-
-
Title
-
COLLEGE STUDENTS' ATTITUDES TOWARDS GREEN HOTEL PRACTICES.
-
Creator
-
Perez, Elvis, Kaufman, Tammie, University of Central Florida
-
Abstract / Description
-
This research was conducted to discover college students' attitude towards green hotel practices and will be helpful to the hospitality industry to help focus their marketing efforts Based on the survey correlations between variables it appears that the people who use green practices at home are more aware of green practices when staying at a hotels. Implementing green practices into hotels will help the environment and also create a positive brand image and loyalty from guests. The movement...
Show moreThis research was conducted to discover college students' attitude towards green hotel practices and will be helpful to the hospitality industry to help focus their marketing efforts Based on the survey correlations between variables it appears that the people who use green practices at home are more aware of green practices when staying at a hotels. Implementing green practices into hotels will help the environment and also create a positive brand image and loyalty from guests. The movement of "Green" benefits everyone: the employer, the employees, and the guests.
Show less
-
Date Issued
-
2013
-
Identifier
-
CFH0004424, ucf:45100
-
Format
-
Document (PDF)
-
PURL
-
http://purl.flvc.org/ucf/fd/CFH0004424
