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Scale Development to Measure the Co-Creation Experience, and Resulting Value and Behavioral Intentions in Museums, Exhibitions, and Installations
Title
Scale Development to Measure the Co-Creation Experience, and Resulting Value and Behavioral Intentions in Museums, Exhibitions, and Installations.
Creator
Mathis, Elaine, Okumus, Fevzi, Van Niekerk, Mathilda, Rivera, Manuel, Weber, Karin, Uysal, Muzaffer, University of Central Florida
Abstract / Description
The purpose of this study was to develop and test a scale that can measure the co-creation experience, resulting value, and behavioral intentions in MEI. The study addresses six objectives: (1) To propose a framework of co-creation, (2) To evaluate what constructs of co-creation are needed, (3) To analyze how and what value is created, (4) To evaluate how co-creation impacts behavioral intentions, (5) To evaluate how value impacts behavioral intentions, and (6) To create a model that tests...
Show moreThe purpose of this study was to develop and test a scale that can measure the co-creation experience, resulting value, and behavioral intentions in MEI. The study addresses six objectives: (1) To propose a framework of co-creation, (2) To evaluate what constructs of co-creation are needed, (3) To analyze how and what value is created, (4) To evaluate how co-creation impacts behavioral intentions, (5) To evaluate how value impacts behavioral intentions, and (6) To create a model that tests the co-creation experience and resulting value and behavioral intentions in MEI. This dissertation employed a mixed-method approach. A qualitative study was conducted to develop and define the constructs, wherein a survey was developed. The survey led into the quantitative portion of the study, which measured co-creation, so a scale was created and tested. Statistical analyses consisted of exploratory factor analyses, confirmatory factor analyses, and partial least squares structural equation modeling. Study results indicate that the developed co-creation scale is reliable and identified what dimensions of co-creation exist with MEI. The research findings suggest that co-creation can be used to facilitate more interactive experiences within the museum, exhibition, and installation environment. Co-creation not only encourages greater interaction but leads to enhanced value and positive behavioral intentions. This study provided a better understanding of the co-creation experience including how attendees co-create, and how to enhance the value added which can impact behavioral intentions. By identifying the constructs to measure co-creation, value, and behavioral intentions, event designs may be planned to stimulate true co-creation, welcoming the interaction and input from all actors. This study provided a (")Collage of Co-Creation(") which can direct future research to develop a comprehensive scale of co-creation.
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Date Issued
2018
Identifier
CFE0007224, ucf:52233
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007224
The role of freedom in assessing the relationship between tourism competitiveness and quality of life: The case of Central America
Title
The role of freedom in assessing the relationship between tourism competitiveness and quality of life: The case of Central America.
Creator
Kubickova, Marketa, Croes, Robertico, Nusair, Khaldoon, Rivera, Manuel, Robinson, Edward, Santana, Maria, University of Central Florida
Abstract / Description
The purpose of this dissertation study is to investigate the relationship among tourism competitiveness, quality of life, and freedom. The main premise is that the degree of freedom shapes the relationship between tourism development and quality of life. The study hypothesized that the greater the degree of freedom is, the greater impact tourism development will have on quality of life of residents of a destination. The theoretical framework of this study is based on combining Sen's...
Show moreThe purpose of this dissertation study is to investigate the relationship among tourism competitiveness, quality of life, and freedom. The main premise is that the degree of freedom shapes the relationship between tourism development and quality of life. The study hypothesized that the greater the degree of freedom is, the greater impact tourism development will have on quality of life of residents of a destination. The theoretical framework of this study is based on combining Sen's capability approach with the tourism competitiveness theory. Tourism competitiveness aims at enhancing the quality of life, while Sen's capability approach provides the ingredients for how to improve quality of life through freedom. Thus, the main premise is that the combination of the two theoretical frameworks is possible through the construct of quality of life. The study is applied to the Central American region as tourism has become an important driver for socio-economic progress and growth. The study applied panel data analyses and comparative regression analyses to decipher and understand the context of tourism competitiveness and quality of life. The study built a tourism competitiveness index and investigated the intertemporal effects of tourism competitiveness, quality of life, and freedom.The major findings of this study are as follow. First, long term bi-directional causality was found between tourism competitiveness and quality of life. In other words, tourism not only positively impacts quality of life, but high levels of quality of life have positive influence on tourism competitiveness in the Central American region. This is a major contribution as such assumptions have been mainly hypothesized. Second, economic freedom was found to act as a moderating variable between tourism competitiveness and quality of life. This finding allows us to further understand what impact such relationship between tourism competitiveness and quality of life. Third, economic freedom was found not to have an impact on quality of life as originally thought. However, quality of life was found to have a short-term impact on economic freedom. Finally, economic freedom had a bi-directional relationship with tourism competitiveness. This is a major contribution as such relationship was not previously discussed in the academic literature. The theoretical implication of this study is in terms of combining the capability approach and the competitiveness theory. In terms of managerial implications, governments of the Central American region can work on strategies, such as marketing, to promote tourism which in turn will improve residents' quality of life. At the same time, the government can work on improving residents' well-being while impacting tourism competitiveness.
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Date Issued
2014
Identifier
CFE0005364, ucf:50476
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005364
Managerial process of discount decision-making in the lodging industry: The role of human agency
Title
Managerial process of discount decision-making in the lodging industry: The role of human agency.
Creator
Lee, Seung Hyun, Croes, Robertico, Kwun, David, Rivera, Manuel, Sivo, Stephen, Bai, Xiucheng, University of Central Florida
Abstract / Description
Management faces a paradox in managing discrepancies between actual demand and expected demand in daily operations, thereby requiring constant adjustments in pricing under the supervision of management in the short term. The purpose of this study is to determine how discount choices are created and to understand information processing related to the pricing and discounting decision-making process as well as narrating the events, stages, and cycles of choices made by hotel managers. This study...
Show moreManagement faces a paradox in managing discrepancies between actual demand and expected demand in daily operations, thereby requiring constant adjustments in pricing under the supervision of management in the short term. The purpose of this study is to determine how discount choices are created and to understand information processing related to the pricing and discounting decision-making process as well as narrating the events, stages, and cycles of choices made by hotel managers. This study also determines the role of human judgment based on contextual factors in the decision-making process. This mixed methods research design consists of three steps: observation, classification, and association. First, the observation stage includes the careful observation, documentation, and measurement of the phenomena within the social and institutional context through structured interviews with hotel managers. Second, abstractions are classified into categories based on the attributes of the phenomena. Information attributes are categorized into static and dynamic information, and the source of information is characterized in external and internal sources. Third, the association between the category-defining attributes and the outcome observed (discount or not) is explored using conjoint analysis. This last stage attempts to investigate not only the importance of information attributes, but also the role of social-, institution-, and human agency-related influences in managers' discounting decisions.The major findings of the study are as follows. First, habitual practices are identified to show how the classification of events, activities, and institutions are put into practice as managers have developed their own knowledge and practices over time. Such practices become routine over time when managers encounter a similar problem, disequilibrium. Conventions such as the (")less than 35 rule,(") the (")80:20 rule,(") the call around, following suit, and trial and error are manifestations of the coping strategy for the hamstrung complexity in the hospitality industry. Human agency and its perception of reality within a specific context infuse meaning into business practices. The critical role of managers is recognized in making discount decisions as they use a collection of complex patterns in the lodging industry to perceive meaningful patterns in the environment to make a final judgment.The focus on the process of discount decision making allows for detecting how environmental stimuli are watched by managers with deeply held views. Managers use certain rules and patterns to complete their information search. Hotel managers place different values on the information attributes in making a discount choice. The average importance of an attribute represents how important it is to managers when making their discount choices. The results indicate that managers consider the booking window to be the most preferred information, followed by competitors' room rates, the potential for cancelation, and occupancy rate.A discount choice is the product of human agency and social forces over time, distinct from the rational model. Different hotel operation structures and human agencies seek to make a difference in the process of discount decision making. Hotels in Road Warriors, which are smaller in size, are not located near major attractions but seem to fill the need for leisure travelers passing by the highways. Less competition exists because the regional area does not serve as a main attraction. These hotels in Road Warriors thus place great importance on the booking window and potential for cancellation when considering offering a discount. If they do not see enough reservations in the short term and foresee the potential for cancellation, hotels in Road Warriors tend to make a discount choice. These hotels do not seem to indulge in implementing other pricing strategies, but do drop the rate. Hotels in Stars in the Universe, which are larger in size and affiliated with chains/brands, are located near the main attractions (e.g., beach, downtown, or convention center). Hotels in Stars in the Universe consider the booking window to be the most critical information, followed by competitors' room rates, occupancy rate, and potential for cancellation. The extent of how much time is left before an arrival date serves as the most important piece of information in making a discount choice. These hotels emphasize knowledge of competitors' room rates as these hotels have many competitors around and consistently compete for more market shares in the area. Moreover, human agency, mostly grounded in industry tenure and age, determines how managers process discount choices. Market Movers consists of more experienced and educated, older, and predominantly male experts. These general managers, assistant general managers, or revenue managers have gained knowledge and know-how during their extended experience in the industry. Managers in Market Movers focus importance on the booking window, followed by competitors' room rates, occupancy rate, and potential for cancellation. They monitor bookings ahead of time and consider offering a discount as the arrival nears. Managers in Market Movers also show great concern for competitors' room rates. They compare their rates to competitors' in order to ensure that their own rates do not go over competitors' room rates. Managers in Entourage are considered to be younger, less experienced, and less educated. Most managers in Entourage work in marketing/sales or front desk/operations and tend to follow and attend to the industry leaders. These novices try several trials and make errors along the way, but become rising stars in the industry when their trial-and-error approach succeeds. Entourage's discount choice is influenced more by the booking window, followed by potential for cancellation, competitors' room rates, and occupancy rate. Managers in Entourage consider the booking window to be the most critical in making a discount choice, and they act quickly to offer a discount when an arrival date nears. They tend to respond to immediate changes in booking; thus, the potential for cancellation determines the discount choice among Entourage managers. The main theoretical contribution of this study is to demonstrate that managerial frameworks based on a rational premise are not complete. These frameworks should be complemented with a human judgment framework, which provides a richer account of how managers in the lodging industry approach complex price-setting situations. Managerial discounting decision making often falls short of the purely rational model for managers and is bounded by nature. Managers are not always rational in compiling and assessing information leading to discounting that is compatible with the accessibility to information and the computational capacity. The human judgment process, discovered and examined in this study, provides a richer understanding of the process of discounting in the lodging industry. This process is featured by a non-conscious processing of information; the retrieval of the information is based on associations of patterns; the context in which this processing occurs is high paced; and the outcome of the decision is imbued with judgments.In terms of managerial implications, this study enables hotel managers to learn under what conditions other managers consider making discount choices. Information attributes such as the booking window and competitors' room rates are thought to be more valuable than other information. Managers should observe booking windows carefully when making a discount choice. Managers should pay close attention to bookings more in advance so that they detect discrepancies between forecasting and reality in a timely manner. If so, managers can make operational adjustments to rate strategies by controlling not only room rates, but also length of stay (LOS) and channels. Limitations and suggestions for future research are also discussed.
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Date Issued
2014
Identifier
CFE0005196, ucf:50645
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005196
THE SYNERGIES BETWEEN TOURISM EXPANSION AND DEVELOPMENT: AN ANALYSIS OF ECONOMIC GROWTH, POVERTY AND HUMAN DEVELOPMENT IN ECUADOR
Title
THE SYNERGIES BETWEEN TOURISM EXPANSION AND DEVELOPMENT: AN ANALYSIS OF ECONOMIC GROWTH, POVERTY AND HUMAN DEVELOPMENT IN ECUADOR.
Creator
Rivera, Manuel, Croes, Robertico, Hara, Tadayuki, Pizam, Abraham, Robinson, Edward, Maunez-Cuadra, Jose, University of Central Florida
Abstract / Description
ABSTRACTThis dissertation attempts to answer the question of what has been the effect of tourism expansion and development in Ecuador. We attempt to analyze, both theoretically and empirically, the relationship between tourism and development. There have been an enormous number of studies explaining how tourism can affect the various dimensions of development. However, no research has been undertaken to simultaneously empirically examine the impact that changes in tourism expansion has on...
Show moreABSTRACTThis dissertation attempts to answer the question of what has been the effect of tourism expansion and development in Ecuador. We attempt to analyze, both theoretically and empirically, the relationship between tourism and development. There have been an enormous number of studies explaining how tourism can affect the various dimensions of development. However, no research has been undertaken to simultaneously empirically examine the impact that changes in tourism expansion has on poverty, human development, and economic growth.To this end, we propose a cointergation methodology with an error correction model to estimate the impact of tourism expansion on poverty, human development, and economic growth. This study employs time series data from 1988 to 2008 as well as a Granger causality test to examine the hypothesized relationships. The five most important results are, first, that tourism seems to have distinguishable effects on reducing poverty. In the case of Ecuador, a tourism poverty nexus exists and it helps fight poverty in terms of intensity, inequality, and the proportion of poor. Secondly, economic growth is Ecuador is (")pro-poor("). Increases in economic growth have both short and long term effects on poverty reduction. Thirdly, tourism does not yet promotes human development but the other way around. Therefore a virtuous cycle between tourism and human development does not exist yet. Therefore, opportunities exist to further promote tourism in an attempt to support human development programs. Fourthly, economic growth promotes human development but human development does not yet promotes growth. These results suggest that Ecuador is in HD lopsided situation when it comes to economic growth and human development. Finally, the relationship between tourism and economic growth is bi-directional; the expansion of either sector promotes the growth of the other.
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Date Issued
2011
Identifier
CFE0004161, ucf:49052
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004161