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Holding off on the fun stuff: Academic media multitasking and binge watching among college students
Title
Holding off on the fun stuff: Academic media multitasking and binge watching among college students.
Creator
Merrill, Kelly, Rubenking, Bridget, Kinnally, William, Sellnow, Deanna, University of Central Florida
Abstract / Description
College students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and...
Show moreCollege students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and binge watching duration. Stepwise regressions reveal that self-control is not a predictor of these media behaviors, while age and greater enjoyment were the only predictors of academic media multitasking and gender and greater enjoyment were the only predictors of binge watching duration. On the other hand, the other five variables provided insight on what predicted binge watching frequency: academic delay of gratification, reward, procrastination, regret, and guilt. Greater self-control also led to greater academic delay of gratification. Lastly, there were small positive correlations between all of the media behaviors except for academic media multitasking and binge watching frequency. Practical and theoretical implications are discussed.
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Date Issued
2018
Identifier
CFE0007053, ucf:51989
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007053
How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach
Title
How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach.
Creator
Dookhoo, Sasha, Dodd, Melissa, Rubenking, Bridget, Brown, Tim, University of Central Florida
Abstract / Description
Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online...
Show moreMillennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction and belonging by engaging in social media activism behaviors. So-called (")slacktivism(") behaviors were most common among Millennials engaging in online activism. Similarly, online activism behaviors that require greater investment from Millennials were a good predictor of activism behaviors that occur offline. Results also demonstrate that, at an individual identification level, Millennials self-perceptions as activists predicted engagement in both online and offline activism.
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Date Issued
2015
Identifier
CFE0005941, ucf:50794
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005941
A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
Title
A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
Creator
Sousa Garnica, Tiany, Kinnally, William, Rubenking, Bridget, Sellnow, Deanna, University of Central Florida
Abstract / Description
Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online...
Show moreSocial networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what personality traits predict the motives for using Snapchat. Finally, hierarchical multiple regressions were used to examine the models that predict attitudes toward the non-sponsored and sponsored features in Snapchat as well as the engagement with them. Recommendations for practitioners were given to help them develop marketing strategies in Snapchat.
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Date Issued
2017
Identifier
CFE0006799, ucf:51825
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006799
Examining the Role of Music Streaming Motives, Social Identification, and Technological Engagement in Digital Music Streaming Service Use
Title
Examining the Role of Music Streaming Motives, Social Identification, and Technological Engagement in Digital Music Streaming Service Use.
Creator
Bolduc, Heidi, Kinnally, William, Neuberger, Lindsay, Rubenking, Bridget, University of Central Florida
Abstract / Description
According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by...
Show moreAccording to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating music streaming motives, social identification, and technological engagement into the original TPB model framework in an effort to gain a better understanding of people's intentions to use digital music streaming services as well as the amount of time spent listening to them. Results suggest that both the original TPB and expanded TPB models can be successfully applied within the context of digital music streaming service use. Specifically, attitudes as well as convenience emerged as positive contributors to intention to use digital music streaming services, while entertainment along with social identification, technological engagement, and behavioral intention emerged as positive contributors to streaming behavior. Additionally, information seeking and pass time emerged as negative contributors to these two behavioral outcomes. However, adding these additional components only improved the overall ability of the expanded model to predict streaming behavior. Both models also explained a larger percentage of intention to use digital music streaming services as compared to total time spent listening. As a result, this study implies the practical importance of understanding the fundamental differences between what drives listener intentions to use digital music streaming services as compared to what drives the actual amount of time listeners spend using digital music streaming services.
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Date Issued
2016
Identifier
CFE0006266, ucf:51037
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006266
The influence of trait anxiety on information processing: An elaboration likelihood study
Title
The influence of trait anxiety on information processing: An elaboration likelihood study.
Creator
Appelbaum, Michael, Miller, Ann, Weger, Harry, Rubenking, Bridget, University of Central Florida
Abstract / Description
This study explored the influence of trait anxiety on information processing in persuasive situations, and investigated cognitive load as a mediator of this relationship. The research presented was based off DeBono and McDermott's (1994) framework for exploring trait anxiety and persuasion. The theoretical lens used to explore information processing, the elaboration likelihood model (Petty (&) Cacioppo, 1986) posits that motivation and ability are necessary components to elaborate on a...
Show moreThis study explored the influence of trait anxiety on information processing in persuasive situations, and investigated cognitive load as a mediator of this relationship. The research presented was based off DeBono and McDermott's (1994) framework for exploring trait anxiety and persuasion. The theoretical lens used to explore information processing, the elaboration likelihood model (Petty (&) Cacioppo, 1986) posits that motivation and ability are necessary components to elaborate on a message. However, very little research has addressed ability variables like trait anxiety. I predicted that students high in trait anxiety would be persuaded by the attractiveness of the source (peripherally) whereas students low in trait anxiety would be persuaded by the strength of the arguments presented (centrally).Undergraduate students were asked to view a picture of a policy presenter and listen to a recording of the student's proposed policy statement. After listening to the recording participants wrote down their thoughts during the presentation and were tested on their ability to recall the arguments presented. They then completed a few scale items assessing their attitudes toward the policy as well as questions to maintain the cover story.Findings showed no difference in processing between low and high trait anxious individuals. However, there was a significant effect of anxiety on attitudes. Additionally, cognitive load was not found to be a mediator of the relationship between anxiety and attitudes.
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Date Issued
2015
Identifier
CFE0005572, ucf:50262
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005572
(Tele)presence in Mediated Worship: The Influence of Antecedent Traits and the Effect on Memory, Enjoyment and Behavior
Title
(Tele)presence in Mediated Worship: The Influence of Antecedent Traits and the Effect on Memory, Enjoyment and Behavior.
Creator
Klebig, Brian, Rubenking, Bridget, Katt, James, Miller, Ann, University of Central Florida
Abstract / Description
This study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more...
Show moreThis study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more active with the church. The results showed no significant relationship between religiosity and the experience of (tele)presence, but that users who experienced greater (tele)presence enjoyed the service more, had a greater ability to recognize information from the service, and had a greater intention to attend in the future. The implications for online worship services, along with the limitations of this study, are discussed.
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Date Issued
2014
Identifier
CFE0005362, ucf:50487
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005362
The Darkside of Stereotypes: The Effects of Crime in the Media on Racial Identity and Emotions
Title
The Darkside of Stereotypes: The Effects of Crime in the Media on Racial Identity and Emotions.
Creator
Campbell, Shantel, Rubenking, Bridget, Kinnally, William, Neuberger, Lindsay, Signorielli, Nancy, University of Central Florida
Abstract / Description
This study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person's biases are a result of how relevant their social identity is to their self-concept. IET posits that the...
Show moreThis study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person's biases are a result of how relevant their social identity is to their self-concept. IET posits that the emotions a person feels are derived from the social group they belong to.This study analyzed 369 responses from participants who were presented with Twitter news pages that presented all Black crime stories, all White crime stories, or negative (no race) stories. Findings showed that both Blacks and Whites decreased self-categorization with their race after viewing same-race criminality news stories. It also found that emotions were affected by content of the newsfeed. Lastly, the study found significant differences in self-categorization based on level of identification.
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Date Issued
2015
Identifier
CFE0005769, ucf:50111
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005769