Current Search: Sellnow, Deanna (x)
View All Items
(1 - 8 of 8)
- Title
- USDA Instructional Risk Messages for High Pathogen Avian Influenza.
- Creator
-
Jones, Jenna, Sellnow, Timothy, Littlefield, Robert, Sellnow, Deanna, Parrish, Adam, University of Central Florida
- Abstract / Description
-
High Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents...
Show moreHigh Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents is to provide U.S. poultry farmers and the publics with knowledge and information about prevention and response to HPAI. The IDEA model was applied to serve as a framework to analyze how much of each component was present in the messaging. Specifically, the internalization, explanation, and action components were applied to the USDA documents.The documents were coded by two researchers. The researchers, using a codebook, examined the documents and assessed each section (Red Book) or slogan (Defend the Flock) for the presence or absence of three components of the IDEA model: internalization, explanation, and action. When discrepancies arose between the coders, they were resolved through discussion. The results indicated the majority of the Red Book was dedicated to the explanation component of the IDEA model. Conversely, the majority of the Defend the Flock campaign was identified as either internalization or action.The findings in this study can serve as lessons learned to help to improve the effectiveness of instructional risk messaging in similar crises. Specifically, this study recommends that messages be adapted to the intended audience to help them recognize their personal risks, that explanatory messages be intertwined with recommended actions, and that organizations and agencies consider following the USDA's lead and provide complementary materials. For example, some materials may be highly detailed while an accompanying document could provide a simple, brief overview of the risk and recommended actions.
Show less - Date Issued
- 2018
- Identifier
- CFE0007023, ucf:52045
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007023
- Title
- The Unacceptable Rise: An Investigation of School Shootings in the United States.
- Creator
-
Gulliford, Tracy, Sellnow, Deanna, Sellnow, Timothy, Spence, Patric, University of Central Florida
- Abstract / Description
-
This research study examined teachers` understanding of risk factors and characteristics of potential perpetrators of school shootings, as well as the steps to take when they are identified in students. Participants completed a survey that contained Likert-type scale items regarding selfefficacy and open-ended questions regarding school violence experiences. A mixed methods analysis revealed three primary conclusions. First, teachers have high levels of self-efficacy regarding the importance...
Show moreThis research study examined teachers` understanding of risk factors and characteristics of potential perpetrators of school shootings, as well as the steps to take when they are identified in students. Participants completed a survey that contained Likert-type scale items regarding selfefficacy and open-ended questions regarding school violence experiences. A mixed methods analysis revealed three primary conclusions. First, teachers have high levels of self-efficacy regarding the importance of and ability to deal effectively with troubled students. This conclusion suggests that teachers do internalize the relevance of this issue to them. Second, this study revealed a gap in terms of the explanation and distribution component of the IDEA model. More specifically, teachers are under-informed about how to identify characteristics of potential perpetrators and what forces may influence them to engage in school violence. Third, this study revealed a need for additional modes through which training modules and sessions should be distributed to prepare teachers to dissuade violent acts from occurring in their classrooms and schools.
Show less - Date Issued
- 2019
- Identifier
- CFE0007644, ucf:52486
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007644
- Title
- The Evolution of Shared Responsibility and Instructional Risk Communication in Brazil's Campaign against the Zika Virus.
- Creator
-
Mauricio Soares, Rodrigo Augusto, Sellnow, Timothy, Sellnow, Deanna, Littlefield, Robert, University of Central Florida
- Abstract / Description
-
This study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social,...
Show moreThis study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social, economic and cultural characteristics of the country, the population's low levels of health literacy, and a long-lasting government credibility problem in the country make Brazil's fight against these types of diseases considerably difficult. The IDEA model (T. Sellnow (&) D. Sellnow, 2013) was used as the theoretical grounding for the analysis. This study presents the concepts of collective efficacy and shared responsibility and recommendations for risk and crisis communication practitioners as well as government agencies with regard to engaging the population in managing this type of disease outbreak. Knowledge about how to generate and share strategic communication of this nature is increasingly important as the spread of novel diseases is increasing in frequency and intensity (Kilpatrick (&) Randolph, 2012).
Show less - Date Issued
- 2018
- Identifier
- CFE0007050, ucf:51974
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007050
- Title
- TEACHER AND STUDENT PERCEPTIONS OF PEDAGOGICAL PRACTICES ON GIFTED STUDENT MOTIVATION.
- Creator
-
Pappas, Chloe M, Sellnow, Deanna, Parrish, Adam, University of Central Florida
- Abstract / Description
-
This thesis explored teacher and student perceptions of classroom pedagogical practices as they may impact gifted children's motivation to learn. Because engaging gifted students can be uniquely challenging, teachers may need to tailor the teaching and learning experience to motivate them in ways that encourage them to succeed to their full potential. This exploratory study examined relationships among various pedagogical practices employed by a teacher and gifted student motivation....
Show moreThis thesis explored teacher and student perceptions of classroom pedagogical practices as they may impact gifted children's motivation to learn. Because engaging gifted students can be uniquely challenging, teachers may need to tailor the teaching and learning experience to motivate them in ways that encourage them to succeed to their full potential. This exploratory study examined relationships among various pedagogical practices employed by a teacher and gifted student motivation. Ultimately, results of this study may lay a foundation for best practices for teaching gifted students.
Show less - Date Issued
- 2018
- Identifier
- CFH2000432, ucf:45730
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH2000432
- Title
- Holding off on the fun stuff: Academic media multitasking and binge watching among college students.
- Creator
-
Merrill, Kelly, Rubenking, Bridget, Kinnally, William, Sellnow, Deanna, University of Central Florida
- Abstract / Description
-
College students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and...
Show moreCollege students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and binge watching duration. Stepwise regressions reveal that self-control is not a predictor of these media behaviors, while age and greater enjoyment were the only predictors of academic media multitasking and gender and greater enjoyment were the only predictors of binge watching duration. On the other hand, the other five variables provided insight on what predicted binge watching frequency: academic delay of gratification, reward, procrastination, regret, and guilt. Greater self-control also led to greater academic delay of gratification. Lastly, there were small positive correlations between all of the media behaviors except for academic media multitasking and binge watching frequency. Practical and theoretical implications are discussed.
Show less - Date Issued
- 2018
- Identifier
- CFE0007053, ucf:51989
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007053
- Title
- The Religious Classroom: Analyzing the Cross-Application of Instructional Communication Pedagogy to Youth Ministries.
- Creator
-
Taylor, Lakelyn, Sellnow, Deanna, Kim, Jihyun, Sandoval, Jennifer, University of Central Florida
- Abstract / Description
-
Instructional communication literature suggests that, to achieve optimal student learning outcomes, an instructor must completely engage in all aspects of experiential learning. It follows, then, that youth ministers should also employ experiential learning in their youth ministries to achieve their learning outcome goals among the youth they teach. This research project examined three research questions: 1.) What pedagogical strategies do youth ministers use during large group class sessions...
Show moreInstructional communication literature suggests that, to achieve optimal student learning outcomes, an instructor must completely engage in all aspects of experiential learning. It follows, then, that youth ministers should also employ experiential learning in their youth ministries to achieve their learning outcome goals among the youth they teach. This research project examined three research questions: 1.) What pedagogical strategies do youth ministers use during large group class sessions? 2.) In what ways do youth ministers employ instructional communication best practices within their pedagogical strategies? 3.) What strategies do former students remember their youth minister using the most? The analysis revealed four key conclusions. First, youth ministers privilege lecture-style delivery formats over other formats suggested as key in the instructional communication literature. Second, youth ministers who do implement discussion-based delivery formats predominately use teacher-student rather than student-student discussion, which is also an instructional communication best practice. Third, although youth ministers talk about instructional communication best practices regarding engagement and action, they rarely provide opportunities for students to do so during large group class session. Finally, former students report recalling that youth ministers privilege lecture delivery over student-to-student discussions or active application activities related to their daily lives. Based on these conclusions, several implications and suggestions for future research are proposed.
Show less - Date Issued
- 2019
- Identifier
- CFE0007539, ucf:52612
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007539
- Title
- Coming to a full stop: An investigation of menstrual period stigmas in college students.
- Creator
-
O'Toole, Mary, Sellnow, Deanna, Sandoval, Jennifer, Dodd, Melissa, University of Central Florida
- Abstract / Description
-
The focus of this study was to understand perceptions college students have regarding menstruation and if viewing a normalized media message may influence these perceptions. A treatment group of participants was randomly assigned to view an episode of the hit family sitcom Blackish that focused on menstruation and then answer survey questions. A control group of participants only answered the survey questions. A mixed methods analysis revealed three primary conclusions. First, these results...
Show moreThe focus of this study was to understand perceptions college students have regarding menstruation and if viewing a normalized media message may influence these perceptions. A treatment group of participants was randomly assigned to view an episode of the hit family sitcom Blackish that focused on menstruation and then answer survey questions. A control group of participants only answered the survey questions. A mixed methods analysis revealed three primary conclusions. First, these results contradict existing research in that the college students surveyed generally do not hold negative perceptions that may stigmatize menstruation. Second, the treatment that viewed the normalized media message intervention did not report significantly more positive perceptions about menstruation as a natural bodily function than their counterparts in the control group. Third, many participants acknowledged menstruation is a stigmatized topic and media messages not only currently contribute to these attitudes but could be used as a catalyst for guiding society toward normalizing it. These results extend existing research on how people perceive menstruation and on mass media effect research as a means to address stigmatized topics.
Show less - Date Issued
- 2018
- Identifier
- CFE0007066, ucf:51970
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007066
- Title
- A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
- Creator
-
Sousa Garnica, Tiany, Kinnally, William, Rubenking, Bridget, Sellnow, Deanna, University of Central Florida
- Abstract / Description
-
Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online...
Show moreSocial networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what personality traits predict the motives for using Snapchat. Finally, hierarchical multiple regressions were used to examine the models that predict attitudes toward the non-sponsored and sponsored features in Snapchat as well as the engagement with them. Recommendations for practitioners were given to help them develop marketing strategies in Snapchat.
Show less - Date Issued
- 2017
- Identifier
- CFE0006799, ucf:51825
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006799
