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- Title
- THE IMPACT OF SELECTED SOCIO-DEMOGRAPHIC, TRAVEL-RELATED AND PSYCHOGRAPHIC VARIABLES ON TRAVEL EXPENDITURES.
- Creator
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Peerapatdit, Nichakarn, Severt, Denver, University of Central Florida
- Abstract / Description
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Several researchers have attempted to understand the tourism expenditure patterns from the traveler's perspective (Cai, Hong, and Morrision, 1995; Dardis, et al., 1981; Prais and Houthakker,1971; Sheldon and Mak , 1987; Jang, et al.,2003). However, an examination of the previous studies indicates that only limited understanding of the traveler's expenditure patterns has been provided either because of only anecdotal evidence in the studies, or because of their failure to examine the impacts...
Show moreSeveral researchers have attempted to understand the tourism expenditure patterns from the traveler's perspective (Cai, Hong, and Morrision, 1995; Dardis, et al., 1981; Prais and Houthakker,1971; Sheldon and Mak , 1987; Jang, et al.,2003). However, an examination of the previous studies indicates that only limited understanding of the traveler's expenditure patterns has been provided either because of only anecdotal evidence in the studies, or because of their failure to examine the impacts of the factors affecting expenditure patterns. This study examined the effects of socio-demographic, travel-related, and psychographic variables on travel expenditures. The expenditure patterns included lodging, meals and restaurants, attractions and festivals, entertainment, shopping, transportation, and total expenditures. From a theoretical perspective, this study contributes to the body of literature in relation to travel expenditure by examining the variables under each of the three constructs identified in predicting travel expenditures. The results of the study provide a more comprehensive and holistic picture in the search of travel expenditures based on multiple independent variables. This study found that travel-related variables (i.e. number of adult(s) and length of stay) were the most influential variables affecting tourism expenditures per person per day. From a practical standpoint, this study sheds light by providing information about how the traveler's characteristic effects travel expenditure patterns and destination marketers may use this information to better segment their target market, allocate their marketing dollars more effectively, and tailor their products to compete for tourist's dollars. Since consumer dollars and tourism organizations' marketing budgets are limited, this study may provide information which will help tourism marketers to develop better strategic marketing tools to satisfy and fulfill those tourists' needs and understand certain reasons behind their spending patterns.
Show less - Date Issued
- 2004
- Identifier
- CFE0000300, ucf:46321
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000300
- Title
- TOP MANAGEMENT'S PERCEPTIONS OF SERVICE EXCELLENCE AND HOSPITALITY: THE CASE OF DR. P. PHILLIPS HOSPITAL.
- Creator
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Aiello, Taryn, Severt, Denver, University of Central Florida
- Abstract / Description
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This study investigated service excellence and hospitality in a healthcare setting. It is unique from other hospitality research in that it considers hospitality and service excellence as separate concepts, applicable across industries. Part of the premise of this study explores how hospitality extends past service excellence to create a comfortable and welcoming environment to combat patient anxiety and stress. Furthermore, this is one of the first qualitative studies on the importance of...
Show moreThis study investigated service excellence and hospitality in a healthcare setting. It is unique from other hospitality research in that it considers hospitality and service excellence as separate concepts, applicable across industries. Part of the premise of this study explores how hospitality extends past service excellence to create a comfortable and welcoming environment to combat patient anxiety and stress. Furthermore, this is one of the first qualitative studies on the importance of service excellence and hospitality in the healthcare industry. This case study measured top management's perceptions of service excellence and hospitality within one community-based hospital located in Orlando, Florida. The researcher conducted one-hour interviews with twelve leading managers to gain their opinions of service excellence and hospitality within their organization. Consistent with a thorough review of literature, three conclusions were revealed: 1) there is a strong, but mixed, top management commitment to service excellence and hospitality throughout organization; 2) the terms "service excellence" and "hospitality", when used, were discussed interchangeably as if the two theories were equivalent; and 3) External barriers to the patient experience that were identified included improvement of technology, increased consumerism, quality regulations, and workforce deficits. Internal barriers to the patient experience include communication and inconsistency. The research provided implications to healthcare organizations that are looking to implement practices of hospitality and service management to improve service delivery. Additionally, the study of hospitality outside the industry offers ideas of improvement for hospitality management and organizational researchers. It can also be used as a foundation to formulate additional studies in the area of service excellence and hospitality within the healthcare field, as this research is limited to only top management's views.
Show less - Date Issued
- 2008
- Identifier
- CFE0002311, ucf:47837
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002311
- Title
- MYSTERY SHOPPER MOTIVATIONS AND THE PRESENCE OF MOTIVATION CROWDING.
- Creator
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Allison, Pamela, Severt, Denver, University of Central Florida
- Abstract / Description
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Mystery shopping is used in a variety of service industries to measure service performance, as a training tool for employees, and to ensure the safety and security of the product offered. The persons performing this activity, mystery shoppers, experience various motivations, some of which are similar to employees and/or volunteers. These motivations can be intrinsic, where the performance of the activity is a reward itself, or extrinsic, meaning performance of the activity is a method for...
Show moreMystery shopping is used in a variety of service industries to measure service performance, as a training tool for employees, and to ensure the safety and security of the product offered. The persons performing this activity, mystery shoppers, experience various motivations, some of which are similar to employees and/or volunteers. These motivations can be intrinsic, where the performance of the activity is a reward itself, or extrinsic, meaning performance of the activity is a method for attaining a reward. The dominance of intrinsic or extrinsic motivation can shift within the individual, which is termed motivation crowding. Individuals can crowd in when intrinsic motivations are supplemented and supported by extrinsic motivations, or crowd out if extrinsic motivations become the dominant factor, devaluing the activity and reducing intrinsic motivation. This study examines the motivations of mystery shoppers and examines whether the tenets of motivation crowding are supported using a mixed methods research design. The objectives for the study were to identify, classify, and measure mystery shopping motivations using motivational theory to test for the presence of motivation crowding, as reflected in the initial two hypotheses: H1: There are salient dimensions of motivation influencing individual participation in mystery shopping activities. H2: Mystery shoppers experience motivation "crowding in" after initial performance of mystery shopping activities, with intrinsic motivations increasing. To address the first hypothesis, the study began with a qualitative research approach utilizing semi-structured interviews with current mystery shoppers. Through qualitative analysis, 14 constructs of mystery shopper motivations were identified. The constructs were then utilized to develop the Mystery Shopper Motivation Scale, following the eight-step scale development process defined by DeVellis (2003). The scale was then refined through pre-testing and pilot testing, and was used in a survey administration to 323 current mystery shoppers. Through factor analysis, the motivations identified were quantitatively supported, and then dependent t-tests indicated the presence of motivation crowding affecting mystery shoppers. However, unanticipated increases in extrinsic motivations prompted further analysis of motivations based on mystery shopping experience levels, resulting in the addition of a third hypothesis: H3: The direction of motivation crowding is dependent on the mystery shopper's level of experience. H3a: Mystery shoppers who have performed less than 10 mystery shops will crowd in, with an increase in intrinsic motivations and a decrease in extrinsic motivations. H3b: Mystery shoppers who have performed between 10-24 mystery shops will crowd in, with an increase in both intrinsic and extrinsic motivations, and intrinsic motivations remaining the dominant factor. H3c: Mystery shoppers who have performed 25 or more mystery shops will crowd in, with an increase in both intrinsic and extrinsic motivations, but extrinsic motivations becoming the dominant factor. Results supported motivation crowding as dependent on the experience level of the mystery shopper, prompting the categorization of three distinct mystery shopping phases of activity: the novelty phase, the exploratory phase, and the career phase. Empirical results of the survey were then compared to a subsequent round of qualitative analysis of mystery shopper online forums. Recommendations for future research include longitudinal studies of novelty phase mystery shoppers, examination of the effects motivation crowding may have on mystery shopper behavioral intentions, and incorporation of the perceived costs associated with mystery shopping.
Show less - Date Issued
- 2009
- Identifier
- CFE0002588, ucf:48290
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002588
- Title
- EXPLORING THE ASSOCIATION OF THE ATTRIBUTES OF SELF-SERVICE KIOSKS, CUSTOMER CHECK-IN SATISFACTION, AND CUSTOMER COMMITMENT IN CONVENTION HOTELS:THE CASE OF THE ROSEN CENTRE HOTEL, A CONVENTION HOTEL.
- Creator
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Deel, Gary, Severt, Denver, University of Central Florida
- Abstract / Description
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Research regarding self-service technology and its integration into the traditional service environment is relatively limited as it applies to the lodging industry. The purpose of this study was to investigate the customer check-in satisfaction and customer commitment impacts of self-service hotel kiosks as implemented in convention hotels by examining perceptions of kiosk users. It has been theorized that customer perceptions of self-service technology attributes are positively related to...
Show moreResearch regarding self-service technology and its integration into the traditional service environment is relatively limited as it applies to the lodging industry. The purpose of this study was to investigate the customer check-in satisfaction and customer commitment impacts of self-service hotel kiosks as implemented in convention hotels by examining perceptions of kiosk users. It has been theorized that customer perceptions of self-service technology attributes are positively related to satisfaction and subsequent commitment. A model was employed in this study that had been previously supported outside of the hospitality industry which demonstrated support for a universal standard of investigating self-service technology impacts regardless of environment, but heretofore had not been tested in the convention hotel segment. This was a quantitative case study using survey analysis to examine customer perceptions of self-service technologies at the Rosen Centre Hotel in Orlando, Florida. The results of this study supported a direct association between positive and negatives attributes of SST and corresponding customer check-in satisfaction levels. Secondly, while results supported direct association between customer check-in satisfaction and affective customer commitment, virtually no association was found between satisfaction and instrumental commitment.
Show less - Date Issued
- 2010
- Identifier
- CFE0003358, ucf:48455
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003358
- Title
- Meeting planner loyalty to convention service managers: An investigation of convention service manager emotional and functional competence in the business-to-business exchange.
- Creator
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Holm, Michelle, Dickson, Duncan, Muller, Christopher, Severt, Denver, University of Central Florida
- Abstract / Description
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The current state of literature surrounding the business-to-business (BTB) exchange in the meetings, incentives, conventions, and events (MICE) industry is limited. Likewise, the manner in which meeting planners forge their intentions to repurchase was unknown until the present study was conducted. The following research focused on the role of the hotel convention service manager (CSM) in the BTB exchange with the meeting planner to understand the role they play in the meeting planner's...
Show moreThe current state of literature surrounding the business-to-business (BTB) exchange in the meetings, incentives, conventions, and events (MICE) industry is limited. Likewise, the manner in which meeting planners forge their intentions to repurchase was unknown until the present study was conducted. The following research focused on the role of the hotel convention service manager (CSM) in the BTB exchange with the meeting planner to understand the role they play in the meeting planner's decision to repurchase. Since hotel CSMs have not been assessed in previous literature, one of the major contributions of this study was that it established a set of functional competencies on which to evaluate hotel CSM performance in on-the-job tasks. The current study also introduced an emotional competence evaluation by means of asking meeting planners to evaluate hotel CSMs on well-being, emotionality, self control and sociability, in the face of client interaction. It was found that both forms of competency performance significantly contribute to the planner's perceptions of relationship quality. The current state of the literature was also ambiguous surrounding relationship quality in the BTB exchange. It was well established that relationship quality was most commonly composed of at least two dimensions: trust and commitment. However, because this study investigated the BTB exchange in an individual-individual context, likability was added as a new dimension of relationship quality. The second order factor structure of relationship quality was confirmed, and post-hoc tests revealed that a meeting planner's perceptions of emotional and functional competence in the exchange, appears to hinge on the quality of that relationship, when the meeting planner is evaluating their intentions to repurchase with the property and the hotel CSM. In fact, repeat purchase intentions with the hotel CSM were found to supersede intentions with the property, thereby establishing hotel CSMs as directors of repeat business for their respective employer (property). To accomplish this study's objectives, a mixed-mode methodology was employed. Qualitative analysis was conducted after collecting data via semi-structured interviews and focus groups to establish the functional competencies of hotel CSMs and create a generic scale for assessing those competencies. Quantitative analysis was preceded by a survey composed of five sections: functional competence, emotional competence, relationship quality, repeat purchase intention, and demographics. Data was collected from meeting planners, which resulted in a usable sample of 324 responses. Exploratory factor analysis was conducted on functional competence to understand its underlying latent structure. A robust reliability analysis and a priori testing was employed prior to conducing confirmatory factor analyses, which were followed by structural equation modeling to test the proposed theoretical model. The results showed the following. Functional and emotional competence were positively related to relationship quality, respectively. The second order factor structure of relationship quality was established, composed of the following first order factors: trust, commitment, and likability. Finally, perceived relationship quality is positively related to repeat purchase intention with the property and with the hotel CSM. The study offered a number of theoretical and practical implications, and limitations and directions for future research were also discussed in the final chapter.
Show less - Date Issued
- 2016
- Identifier
- CFE0006688, ucf:51925
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006688
- Title
- Motivational Factors and Barriers Affecting Seniors' Decision to Relocate to a Senior Living Facility.
- Creator
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Chaulagain, Suja, Pizam, Abraham, Wang, Youcheng, Severt, Denver, Oetjen, Reid, University of Central Florida
- Abstract / Description
-
This study aimed to explore factors affecting seniors' intention to relocate to a senior living facility. More specifically, the purpose of this study was to examine the influence of push and pull motivational factors and perceived barriers on seniors' intention to relocate to a senior living facility (SLF). In addition, the mediating role of perceived barriers on the relationships between push motivational factors and intention to relocate and pull motivational factors and intention to...
Show moreThis study aimed to explore factors affecting seniors' intention to relocate to a senior living facility. More specifically, the purpose of this study was to examine the influence of push and pull motivational factors and perceived barriers on seniors' intention to relocate to a senior living facility (SLF). In addition, the mediating role of perceived barriers on the relationships between push motivational factors and intention to relocate and pull motivational factors and intention to relocate were explored. The data of the study was collected from 363 seniors. Structural equation modeling (SEM) analysis was conducted to test the study hypotheses.The results indicated that health related, social and family/friend related, housing and property related push motivational factors and facility related pull motivational factor positively influenced seniors' intention to relocate to SLFs. In addition, the study results revealed that family related barriers, economic barriers, socio-psychological barriers, and knowledge and information barriers negatively affected seniors' intention to relocate to SLFs. In terms of the mediation effects, the study results indicated that (1) family related barriers mediated the positive relationship between health related push motivational factor and intention to relocate; (2) economic barriers mediated the positive relationship between facility related pull motivational factor and intention to relocate; (3) socio-psychological barriers mediated the positive relationship between health related push motivational factor and intention to relocate; and (4) socio-psychological barriers mediated the positive relationship between facility related pull motivational factor and intention to relocate. The findings of this study provide valuable theoretical contributions in the context senior living literature and important practical implications for SLF operators, health care facilitators and government agencies.
Show less - Date Issued
- 2019
- Identifier
- CFE0007611, ucf:52522
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007611
- Title
- Nutritionally Focused Drive-Thru Menus and the Impact on Consumer Preferences: A Study of the Restaurant Industry.
- Creator
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Davis, Meschelle Davis, Parsa, Haragopal, Severt, Denver, Singh, Dipendra, University of Central Florida
- Abstract / Description
-
More than one-third of the U.S. citizens (over 70 million people) and 16% of children are classified as obese and are at risk of many diseases including heart disease. Research indicates that 65% of Americans over the age of twenty years old are considered overweight. To address this public health issue, the U.S. Food (&) Drug Administration has proposed new nutritional guidelines for restaurant menus. Thus, the current study investigated the preferences of quick service restaurant (QSR)...
Show moreMore than one-third of the U.S. citizens (over 70 million people) and 16% of children are classified as obese and are at risk of many diseases including heart disease. Research indicates that 65% of Americans over the age of twenty years old are considered overweight. To address this public health issue, the U.S. Food (&) Drug Administration has proposed new nutritional guidelines for restaurant menus. Thus, the current study investigated the preferences of quick service restaurant (QSR) industry consumers with reference to the newly proposed U.S. Food and Drug Administration regulations. This study includes development and redesigning of drive thru menus to comply with the FDA guidelines. A 3x2 factorial design experiment was conducted using real drive thru menus from three major national restaurant chains. The control group consisted of normal drive thru menus obtained from national restaurant chains, and the experimental group was comprised of two sets of pre-tested experimental menus complying with the FDA guidelines. The first set of experimental menus includes presentation of calorie information for all menu items offered. The second set of experimental menus includes color coded calorie specific menu categories (low, regular and high). A set of research hypotheses were developed and data was collected from heavy users of QSR units using Qualtrics software. The collected data were analyzed using SPSS. The obtained results indicated that the QSR menus designed to comply with the FDA's guidelines do not result in loss of revenues as commonly feared by the restaurant industry. But interestingly the second set of experiment menus with color coded nutritional categories (low, regular, high) have led to increased consumer patronage and consumers' willingness to pay. In addition, color coded nutritional menus were preferred over FDA suggested menus designs. The results from the current study are of significant importance to the QSR industry as they strive to comply with the new nutrition guidelines of FDA for drive thru menus.
Show less - Date Issued
- 2012
- Identifier
- CFE0004367, ucf:49441
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004367
- Title
- Assessment of physical workload, ergonomic problems and prevalence of pain among low wage hotel housekeepers in Orlando.
- Creator
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Mammen, Rachel, Fyall, Alan, Severt, Denver, Sonmez, Sevil, University of Central Florida
- Abstract / Description
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This research study examined the work conditions, ergonomic problems, and prevalence of pain among low wage hotel room cleaners in Orlando. In most hotels, the cleanliness of guestrooms is one of the most important service standards expected by customers. The role of the housekeeper is thus critical to service provision and hotel profitability. The hospitality industry is a major recruiter of low wage workers with the majority working in housekeeping departments. Due to the nature of the...
Show moreThis research study examined the work conditions, ergonomic problems, and prevalence of pain among low wage hotel room cleaners in Orlando. In most hotels, the cleanliness of guestrooms is one of the most important service standards expected by customers. The role of the housekeeper is thus critical to service provision and hotel profitability. The hospitality industry is a major recruiter of low wage workers with the majority working in housekeeping departments. Due to the nature of the research problem, a positivist quantitative approach was adopted although the survey instrument included space for qualitative comments to some of the latter open-ended questions. The survey instrument used in this study was adapted from validated survey instruments used in previous studies about the occupational health of hotel housekeepers.Data was collected from 177 hotel housekeepers. The local union of hotel housekeepers assisted with data collection from hotel housekeepers in local hotels in Orlando. The questions were specific and relevant to housekeeping department work conditions. An informed consent to participate was included in the survey to inform respondents about the voluntary nature of participation and the possibility of withdrawal from participation in the study was possible. Data was coded for entry in SPSS for subsequent analysis. Before starting analysis, the data was explored for incomplete surveys, errors and outliers. The scale of the data was compressed for better data analysis results. Descriptive statistical analysis was conducted to understand the sample collected. Furthermore, chi square and t-test was used to explore physical workload,ergonomic problems and prevalence of pain among housekeepers.
Show less - Date Issued
- 2017
- Identifier
- CFE0006621, ucf:51302
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006621
- Title
- The effect of employee behaviors on consumers' emotions and behavioral intentions in positive service encounters.
- Creator
-
Kageyama, Yoshimasa, Ro, Heejung, Murphy, Kevin, Severt, Denver, Dziegielewski, Sophia, University of Central Florida
- Abstract / Description
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Focusing on positive service encounters, this study examined the relationships among employee behaviors, customers' positive emotions, and subsequent customer behaviors. A comprehensive framework of positive service encounters and ten hypotheses were developed based on an in-depth literature review and an application of the theory of cognitive appraisal and the theory of positive emotions. The dissertation employed a survey design with measurements from previous research and collected data...
Show moreFocusing on positive service encounters, this study examined the relationships among employee behaviors, customers' positive emotions, and subsequent customer behaviors. A comprehensive framework of positive service encounters and ten hypotheses were developed based on an in-depth literature review and an application of the theory of cognitive appraisal and the theory of positive emotions. The dissertation employed a survey design with measurements from previous research and collected data with Amazon Mechanical Turk. The target sample (N=299) was individuals that had a positive interaction with an employee at hotels over the last six months. The Structural Equation Modeling results suggested that employees' mutual understanding affects customer gratitude and employees' unsolicited behaviors and competence influence customer delight. Subsequently, customer gratitude has a positive relationship with customers' repurchase intentions and word-of-mouth. In addition, customer delight has a positive relationship with customer' repurchase intentions and positive word-of-mouth. However, the results of the study did not support that customer delight can be triggered by employees' authenticity and customer gratitude can be evoked by employees' customized service. In addition, the relationship between customer gratitude and customers' providing feedback was not established. This study provides valuable implications for the industry regarding generating favorable customer behaviors in positive service encounters. This research also offers a theoretical explanation of systematic relationships among five dimensions of employee behaviors, two customers' discrete emotions, and three customer behavioral intentions in positive service encounters.
Show less - Date Issued
- 2016
- Identifier
- CFE0006124, ucf:51163
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006124
- Title
- An Exploratory Study of Customer Vulnerability: A Cross-Segment Approach.
- Creator
-
Aiello, Taryn, Severt, Denver, Rompf, Paul, Breiter, Deborah, University of Central Florida
- Abstract / Description
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The purpose of this study is to explore the concept of customer vulnerability across varying service industries. While the concept of customer vulnerability has been debated in business, marketing, sociology, and psychology scholarly literature, there has been little research conducted that specifically investigates consumers' perceptions of vulnerability during the service exchange. Specific to this research, customer vulnerability is defined as experiences in which consumers participate in...
Show moreThe purpose of this study is to explore the concept of customer vulnerability across varying service industries. While the concept of customer vulnerability has been debated in business, marketing, sociology, and psychology scholarly literature, there has been little research conducted that specifically investigates consumers' perceptions of vulnerability during the service exchange. Specific to this research, customer vulnerability is defined as experiences in which consumers participate in a service exchange with a firm during a time of individual or shared medical, physical, emotional, or spiritual necessity, whether the vulnerability is experienced during the course of the transaction or whether consumers arrive to the firm already immersed in that state. Customer vulnerability is an important concept for research, as the exchanges between service providers and consumers during a time of vulnerability are heightened in emotion and memory. As a result, these exchanges lend themselves to be more likely to become transformative experiences, in that the provider and recipient may be left emotionally, intellectually, and spiritually changed as a result. Therefore, additional focus is needed in this area to understand transformative experiences in service as a result of exchanges between service providers and customers.The explorative study first conducts a critical literature review across disciplines regarding scales that have been used and are considered by the researcher to be important constructs of analysis when exploring vulnerable service encounters. Next, a qualitative investigation of consumer forums is conducted in the air travel, banking, and assisted living industries, which resulted in the finding that similar behavioral attributes within industry, but different behavioral attributes between industries, were needed to cater to consumers experiencing vulnerability. The study is followed by a quantitative investigation of vulnerable service experiences through an application of the identified scales combined with the results of the qualitative investigation across the same three industries. Exploratory factor analysis revealed that two industries' results loaded onto two factors; however, each industry's factors differed due to the nature of that industry. The air travel factors were entitled task humanism and task functionality. The banking factors were entitled maintenance functionality and maintenance humanism. A third factor was revealed within the assisted living facility segment entitled hospitable humanism, along with factors of personal humanism and personal functionality. The study concludes by presenting a discussion of the findings and practical implications for service industry managers, a presentation of the study limitations, and suggestions for future research.
Show less - Date Issued
- 2013
- Identifier
- CFE0005291, ucf:50542
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005291
- Title
- Customer evaluation of managers' responses to online complaints.
- Creator
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Olson, Eric, Ro, Heejung, Croes, Robertico, Clark, M. H., Severt, Denver, Oliphant, Rebecca, University of Central Florida
- Abstract / Description
-
Managers have begun to respond to customers' online reviews of services on online review websites. However, it is not known how viewers evaluate company-initiated service recovery in the form of manager responses to online reviews. This research has three objectives: (1) to explore how managers are currently responding to electronic word of mouth; (2) to investigate whether a manager's response to electronic negative word of mouth (eNWOM) positively influences viewers' behavioral intentions; ...
Show moreManagers have begun to respond to customers' online reviews of services on online review websites. However, it is not known how viewers evaluate company-initiated service recovery in the form of manager responses to online reviews. This research has three objectives: (1) to explore how managers are currently responding to electronic word of mouth; (2) to investigate whether a manager's response to electronic negative word of mouth (eNWOM) positively influences viewers' behavioral intentions; (3) to examine which elements in a manager's responses increases viewers' evaluations of trust and behavioral intentions towards the company.Three studies were conducted, one for each objective. Study #1 examined 21,211 online reviews and manager responses from Tripadvisor.com from 184 hotels in five cities. Study #2 was a single-factor between-subject experimental design by manipulating a manager's response to eNWOM (response message vs. no response message) through scenarios. Study #3 was a 2 (procedural justice: high vs. low) x 2 (interactional justice: high vs. low) x 2 (social presence: high vs. low) between-subject experimental design that manipulated manager's responses through scenarios.Findings from Study #1 revealed that managers were more likely to respond to eNWOM compared to neutral word of mouth. A content analysis of 432 company responses to eNWOM determined that managers used nine online review management strategies: appreciation, apology, future patronage encouragement, explanation, follow up, flexibility, correction, compensation, and social presence. Results from Study #2 indicated that viewers were more likely to visit a restaurant when a manager responded to eNWOM compared to no response to eNWOM. Results from Study #3 revealed a three-way interaction of procedural justice, interactional justice, and social presence on trust. There were also main effects of procedural justice and interactional justice on trust. Additionally, results provided partial support for the mediating role of trust in the relationship between the three-way interaction and behavioral intentions. This study contributes to the online service recovery literature and online trust formation literature by enhancing the understanding of how viewers evaluate manager responses to eNWOM and how social presence can be used with procedural justice and interactional justice to enhance trust in the online review management context. Service organizations should create a comprehensive online review system to respond to eNWOM and identify ways to enhance procedural justice, interactional justice, and social presence into their responses. Online review websites should encourage companies to provide managerial response to online complaints and allow for social presence and enhanced creative options in manager responses.
Show less - Date Issued
- 2014
- Identifier
- CFE0005390, ucf:50462
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005390
- Title
- Conditions Associated with Increased Risk of Fraud: A Model for Publicly Traded Restaurant Companies.
- Creator
-
Yost, Elizabeth, Croes, Robertico, Severt, Denver, Robinson, Edward, Murphy, Kevin, Semrad, Kelly, Jackson, Leonard, University of Central Florida
- Abstract / Description
-
The central focus of this dissertation study is to understand the impact of the Sarbanes-Oxley Act and the factors that contribute to increased risk of fraud in order to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act. The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002-2014, using proxy variables defined through literature. Essentially, the...
Show moreThe central focus of this dissertation study is to understand the impact of the Sarbanes-Oxley Act and the factors that contribute to increased risk of fraud in order to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act. The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002-2014, using proxy variables defined through literature. Essentially, the study seeks to identify the factors that may provide the optimal criteria to engage in fraudulent or opportunistic behavior. The fraud triangle theoretical framework is comprised of the constructs of pressure, opportunity and rationalization, and has mostly been utilized by external auditors to assess the fraud risk of various companies. It has never been applied to the restaurant industry, and the proxy variables selected have never before been tested in a comprehensive model. Thus, a major contribution of this study may enable executive managers to assess the fraud triangle conditions according to the model in order to afford conclusions regarding increased risk of fraud. The study first hypothesized that the Sarbanes-Oxley Act has had a significant impact on detecting increased risk of fraud for publicly traded restaurant companies. Additionally, the study controlled for and tested the proxy variables of the fraud triangle constructs to determine if any of the variables had a significant impact on detecting increased risk of fraud for publicly traded restaurant companies. The variables tested included company size, debt, employee turnover, organizational structure, international sales growth, executive stock compensation, return on assets, the Recession, and macro-economic factors of interest, inflation, and unemployment rates. The research study adopted an exploratory research design using the case of publicly traded United States restaurant companies in order to provide a better understanding of the characteristics that may contribute to increased fraud risk. The study assumed a binary distribution of the dependent variable, increased fraud risk, measured by the incidence of a reported internal control deficiency over the testable time period. Specifically, the study employed a probit model to estimate the probability that an entity or company will be at an increased risk of fraud based on the independent variables that support and are linked to the fraud triangle framework. Additionally, the model assumes equal weight to the variables of the fraud triangle framework. Through use of the probit model, the major findings of the study were as follows: First, the Sarbanes-Oxley Act does have a significant impact on highlighting areas of increased fraud risk for publicly traded restaurant companies. Second, for the total population of restaurant companies, only the Recession, interest rates, inflation rates and unemployment rates are significant indicators of increased fraud risk. None of the internal variables were significant. However, once the data was segmented by type of restaurant, the results revealed significance of both internal and external variables. These results imply a couple of theoretical notions: first, that the Sarbanes-Oxley Act is an effective means for detecting risk of fraud for publicly traded restaurant companies when considering variables that support the fraud triangle; second, that the fraud triangle is contextual when applied to the restaurant industry because only the variables that are outside of managements control were significant. Finally, from a managerial perspective, the study provides evidence that macro-economic conditions that might affect consumer demand may increase the risk of fraud for publicly traded restaurant companies.
Show less - Date Issued
- 2015
- Identifier
- CFE0005745, ucf:50101
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005745