Current Search: Tafaghodijami, Ata (x)
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- Title
- The Effect of Food Labeling and Environmental Cues on Food Consumption Judgments and Choices.
- Creator
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Lefebvre, Sarah, He, Xin, Tafaghodijami, Ata, Rugar, Yael Zemack -, Mao, Huifang, Biswas, Dipayan, University of Central Florida
- Abstract / Description
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As obesity levels reach epidemic levels globally, an understanding of the multitude of factors that influence both eating behavior and food choice is necessary. This dissertation attempts to investigate the role of emerging food categories, namely organic foods, and the influence of environmental cues on eating behaviors and choices. This goal is accomplished through three essays. The first essay focuses on the organic food trend and consumer taste expectations. Specifically, this essay...
Show moreAs obesity levels reach epidemic levels globally, an understanding of the multitude of factors that influence both eating behavior and food choice is necessary. This dissertation attempts to investigate the role of emerging food categories, namely organic foods, and the influence of environmental cues on eating behaviors and choices. This goal is accomplished through three essays. The first essay focuses on the organic food trend and consumer taste expectations. Specifically, this essay explores how the presence of an organic label influences taste expectations differently for minimally processed versus highly processed foods due to the level of consistency (congruency) between the food item and formed organic associations. Moving the focus on food consumption to environmental cues, the second essay of this dissertation investigates how the temperature dimension of ambient scent (i.e., cool or warm) influences food choice and the number of calories consumed. This essay, drawing on literature from physiology and the limited research on the temperature dimension of scent, shows that the temperature dimension of scent generates behaviors that mimic the body's physiological responses to ambient temperature. Lastly, the third essay explores the relationship between organic foods and the discrete emotion of nostalgia. This essay examines how proneness to nostalgia and nostalgia evoked by advertising results in a preference for organic food products. This essay proposes that nostalgia evokes a desire for simplicity that is represented through the traditional production methods used by organic products; this leads to a preference for organic products. In sum, these three essays advance the knowledge on factors that influence food consumption behavior and choice, adding to the theoretical understanding of emerging food trends, labeling, and environmental cues, while providing implications for marketing strategy and consumer well-being.
Show less - Date Issued
- 2017
- Identifier
- CFE0006615, ucf:51301
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006615
- Title
- Power Effects on Consumer Well-Being: Two Essays on The Power Effects on Donation and Material/Experiential Consumption.
- Creator
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Liu, Yue, He, Xin, Tafaghodijami, Ata, Massiah, Carolyn, Yang, Xiaojing, Mao, Huifang, University of Central Florida
- Abstract / Description
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Power is a fundamental concept in social science (Russell 1938), which has gained much academic attention in various disciplines. Two essays of this dissertation examine the theoretical and practical implications of power effects on donation decisions and material/experiential consumption.The first essay demonstrates power's moderating effect on the relationship between publicity and donation. Specifically, it is proposed that powerful people tend to donate more in public (vs. private)...
Show morePower is a fundamental concept in social science (Russell 1938), which has gained much academic attention in various disciplines. Two essays of this dissertation examine the theoretical and practical implications of power effects on donation decisions and material/experiential consumption.The first essay demonstrates power's moderating effect on the relationship between publicity and donation. Specifically, it is proposed that powerful people tend to donate more in public (vs. private) situation, whereas powerless people do not show such a difference. This effect is driven by people's concern about self-presentation in a donation scenario. Additionally, this effect only holds when people strongly believe that high donation enhances others' positive impression of them, but dilutes when such belief is not held. The theorizing is supported across four studies.The second essay focuses on how power influences consumers' preferences for material and experiential products. It is predicted that those who feel powerless tend to spend more of their discretionary money on material products than experiential products. This effect occurs through feelings of resourcefulness caused by possessing material or experiential goods. In addition, this effect is further moderated by implicit theory, such that the impact of power on material versus experience product choice persists for incremental theorists but dissipates for entity theorists. Three experiments provide support to this proposition.Overall, by investigating how power influences people's donation behavior and choice of material/experiential products, this dissertation strengthens the understanding of power's effectson consumer behavior and provides practical implications on how power status can influence consumers' well-being.
Show less - Date Issued
- 2017
- Identifier
- CFE0006894, ucf:51710
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006894
- Title
- Peering Into The Future: Three Essays on the Nascent Phenomenon of Collaborative Consumption.
- Creator
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Dellegrazie-Perren, Rebeca, Massiah, Carolyn, He, Xin, Tafaghodijami, Ata, Grauerholz, Liz, University of Central Florida
- Abstract / Description
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The primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective...
Show moreThe primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective from a macro level to examine how social order is produced and sustained through the systemic interactions of service firms and peers. This essay provides a framework to understand the emergent business models by developing a typological theory that explains how platforms can be configured for higher value creation. The second essay approaches our understanding of the phenomenon from a meso level analysis to examine how peers interact with the social order of collaborative consumption markets to negotiate key existential tensions between consumer resistance and market appropriation. This essay explores the metaphors that peers use to construe the field of collaborative consumption. Through the interpretive analysis of participant-generated images, this research uncovers the prevailing use of a liberation metaphor that reveals a new way of thinking about resource circulation. Lastly, the third essay employs a micro level of analysis to examine how participation in collaborative consumption practices provokes intrapersonal dynamics leading to moral decay. By relying on a social cognitive framework that considers how behaviors impact personal and environmental factors in a recursive fashion, this essay scrutinizes when and how prolonged participation can erode moral identity and negatively impact prosocial behaviors. Together, this holistic approach advances our theoretical understanding of the collaborative consumption phenomenon and provides practical implications for managerial practice and public policy.
Show less - Date Issued
- 2015
- Identifier
- CFE0005783, ucf:50055
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005783