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- Title
- The Priming Effects of Media Frames in Regard to News Images and Stereotypes Held by Hispanic Audiences.
- Creator
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Morris, Meredith, Kinnally, William, Voss, Kimberly, Brown, Timothy, University of Central Florida
- Abstract / Description
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This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers' judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news...
Show moreThis study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers' judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two photographs of Hispanic adults receiving food at a food bank. The third version was text-only and included no photographs. All three articles included base-rate statistics of ethnicities using emergency hunger services. Results showed images influence the way Caucasians and Hispanics perceive those people suffering from hunger. Key findings included that Caucasians in the study were susceptible to Hispanic primes, which altered their views on their perceptions about the number of Hispanics receiving emergency food services. However, Caucasians' perceptions of African Americans did not change. Additionally, Hispanic participants were affected by primes in such a way that limitations on societal advancement were perceived more strongly than those of the Caucasian participants. The difference between Caucasians' stereotypes regarding African Americans and Hispanics is an interesting development. The role of priming stereotype in relation to social issues is discussed.
Show less - Date Issued
- 2013
- Identifier
- CFE0004894, ucf:49667
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004894
- Title
- A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
- Creator
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Sousa Garnica, Tiany, Kinnally, William, Rubenking, Bridget, Sellnow, Deanna, University of Central Florida
- Abstract / Description
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Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online...
Show moreSocial networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what personality traits predict the motives for using Snapchat. Finally, hierarchical multiple regressions were used to examine the models that predict attitudes toward the non-sponsored and sponsored features in Snapchat as well as the engagement with them. Recommendations for practitioners were given to help them develop marketing strategies in Snapchat.
Show less - Date Issued
- 2017
- Identifier
- CFE0006799, ucf:51825
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006799
- Title
- The Darkside of Stereotypes: The Effects of Crime in the Media on Racial Identity and Emotions.
- Creator
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Campbell, Shantel, Rubenking, Bridget, Kinnally, William, Neuberger, Lindsay, Signorielli, Nancy, University of Central Florida
- Abstract / Description
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This study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person's biases are a result of how relevant their social identity is to their self-concept. IET posits that the...
Show moreThis study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person's biases are a result of how relevant their social identity is to their self-concept. IET posits that the emotions a person feels are derived from the social group they belong to.This study analyzed 369 responses from participants who were presented with Twitter news pages that presented all Black crime stories, all White crime stories, or negative (no race) stories. Findings showed that both Blacks and Whites decreased self-categorization with their race after viewing same-race criminality news stories. It also found that emotions were affected by content of the newsfeed. Lastly, the study found significant differences in self-categorization based on level of identification.
Show less - Date Issued
- 2015
- Identifier
- CFE0005769, ucf:50111
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005769
- Title
- Let's take a selfie! Living in a Snapchat beauty filtered world:The impact it has on women's beauty perceptions.
- Creator
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Cruz, Angelina, Hastings, Sally, Hanlon, Christine, Kinnally, William, University of Central Florida
- Abstract / Description
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Snapchat's beauty filters have become a prominent force in the social media realm. It's vital in understanding the impact in how Snapchat's beauty filters shape beauty standards among young women. This became the primary motivation of conducting this qualitative study. Six focus groups were conducted to explore the depths of why female college students between the ages of 18-25 decide to post either selfies with Snapchat's beauty filters applied or natural images. Dialectical tensions theory...
Show moreSnapchat's beauty filters have become a prominent force in the social media realm. It's vital in understanding the impact in how Snapchat's beauty filters shape beauty standards among young women. This became the primary motivation of conducting this qualitative study. Six focus groups were conducted to explore the depths of why female college students between the ages of 18-25 decide to post either selfies with Snapchat's beauty filters applied or natural images. Dialectical tensions theory was used as the foundation for this study to explore both the internal and external discursive struggles young women face when deciding to post natural or filtered selfies on their social media accounts. Integrating impression management, self-objectification, and self-esteem as components of understanding this phenomenon and using a thematic analysis to uncover prevalent and reoccurring themes discussed in the focus groups yielded remarkable results. Themes of perceptions of attractiveness, presenting a fa(&)#231;ade, and the power of self-esteem highlighted possible reasons why women were attracted in utilizing Snapchat's beauty filters or posting natural images. Findings also showed how the internal struggles between perfectionism-reality and external struggles of fitting in-standing out from the crowd became tensions women were often plagued in decision making to post natural or filtered images. This study serves as an epitome for beauty standards imposed in social media especially in HVSM (highly visual social media) sites like Snapchat and Instagram. There's limited research on Snapchat filters and the implications it has on females' overall perceptions of themselves of whether to implement filters within their photos. Understanding the reasons why women feel the need to use beauty filters or post natural selfies through a discussion-based setting embarked discoveries of how the media and society should integrate new sets of beauty standards.
Show less - Date Issued
- 2019
- Identifier
- CFE0007619, ucf:52519
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007619
- Title
- Examining presence and influence of linguistic characteristics in the Twitter discourse surrounding the women's right to drive movement in Saudi Arabia.
- Creator
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Sahly, Abdulsamad, Kinnally, William, Neuberger, Lindsay, Miller, Ann, University of Central Florida
- Abstract / Description
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Social media platforms like Facebook and Twitter have been popular tools for social and political movements in non-democratic societies in which traditional media outlets are under government control. Activists in Saudi Arabia, particularly women, have launched several campaigns through social media to demand the right to drive for women. This study used framing theory as the foundation for looking at the degree to which cognitive, emotion, and religious or moral language has been used to...
Show moreSocial media platforms like Facebook and Twitter have been popular tools for social and political movements in non-democratic societies in which traditional media outlets are under government control. Activists in Saudi Arabia, particularly women, have launched several campaigns through social media to demand the right to drive for women. This study used framing theory as the foundation for looking at the degree to which cognitive, emotion, and religious or moral language has been used to frame discussion of this issue on Twitter. Additionally, this study observed the relationship between these linguistic attributes in Twitter and retweeting behavior to understand the characteristics of the discourse that relate to the potential influence of the message. The results suggested that, within the sociopolitical discussion in social media, cognitive language was expressed the most often, particularly insight and causation language. The results also suggested that tweets containing cognitive language are more likely to be retweeted than those with emotion language. However, among the components of cognitive and emotion language, anger was the strongest specific predictor of retweeting behavior. The implications of the presence of linguistic attributes and their relationship to retweeting behavior and suggestions for future communication research within the context of social and political movements are discussed.
Show less - Date Issued
- 2016
- Identifier
- CFE0006386, ucf:51535
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006386
- Title
- Examining the Role of Music Streaming Motives, Social Identification, and Technological Engagement in Digital Music Streaming Service Use.
- Creator
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Bolduc, Heidi, Kinnally, William, Neuberger, Lindsay, Rubenking, Bridget, University of Central Florida
- Abstract / Description
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According to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by...
Show moreAccording to the Nielsen Music 360 Research Report, 67% of all music consumers in the United States used digital music streaming services to listen, discover, and share music online in 2014 (The Nielsen Company, 2014). As such, communications scholars and music industry professionals are beginning to recognize the importance of understanding the factors that influence digital music listener behavior. Therefore, this study proposes an expanded theory of planned behavior model (TPB) by incorporating music streaming motives, social identification, and technological engagement into the original TPB model framework in an effort to gain a better understanding of people's intentions to use digital music streaming services as well as the amount of time spent listening to them. Results suggest that both the original TPB and expanded TPB models can be successfully applied within the context of digital music streaming service use. Specifically, attitudes as well as convenience emerged as positive contributors to intention to use digital music streaming services, while entertainment along with social identification, technological engagement, and behavioral intention emerged as positive contributors to streaming behavior. Additionally, information seeking and pass time emerged as negative contributors to these two behavioral outcomes. However, adding these additional components only improved the overall ability of the expanded model to predict streaming behavior. Both models also explained a larger percentage of intention to use digital music streaming services as compared to total time spent listening. As a result, this study implies the practical importance of understanding the fundamental differences between what drives listener intentions to use digital music streaming services as compared to what drives the actual amount of time listeners spend using digital music streaming services.
Show less - Date Issued
- 2016
- Identifier
- CFE0006266, ucf:51037
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006266