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Title: Baker's Delight Baking Powder.
Identifier: DP0015375
Format: Image (JPEG)
PURL: http://purl.flvc.org/ucf/fd/DP0015375

Title: "Topsies" and "Evas".
Creator: Woody, Elizabeth, Muray, Nickolas
Date Created: 1940
Identifier: DP0015370
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015370

Title: Seal of North Carolina: Smoking Tobacco Marburg Bros.
Date Created: 1840-1880
Identifier: DP0015388
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015388

Title: "Dis sho' am good".
Identifier: DP0015342
Format: Image (JPEG)
PURL: http://purl.flvc.org/ucf/fd/DP0015342

Title: Excelsior: Ready mixed paints.
Date Created: 1891
Identifier: DP0015449
Format: Image (JPEG)
PURL: http://purl.flvc.org/ucf/fd/DP0015449

Title: The rising sun stove polish.
Date Created: 1885-1895
Identifier: DP0015355
Format: E-book
PURL: http://purl.flvc.org/ucf/fd/DP0015355

Title: Old Black Joe speckled butter beans.
Date Created: 1940s
Identifier: DP0015349
Format: Image (JPEG)
PURL: http://purl.flvc.org/ucf/fd/DP0015349

Title: Sapolio.
Date Created: 1882
Identifier: DP0015446
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015446

Title: Smith & Buckley.
Date Created: 1879
Identifier: DP0015441
Format: Image (JPEG)
PURL: http://purl.flvc.org/ucf/fd/DP0015441

Title: Dixieland brand christian and cockrill.
Date Created: 1940s
Identifier: DP0015353
Format: Image (JPEG)
PURL: http://purl.flvc.org/ucf/fd/DP0015353

Title: Does yer Cotch on?.
Date Created: 1888
Identifier: DP0015367
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015367

Title: An Engineering Analytics Based Framework for Computational Advertising Systems.
Creator: Chen, Mengmeng, Rabelo, Luis, Lee, Gene, Keathley, Heather, Rahal, Ahmad, University of Central Florida
Abstract / Description: Engineering analytics is a multifaceted landscape with a diversity of analytics tools which comes from emerging fields such as big data, machine learning, and traditional operations research. Industrial engineering is capable to optimize complex process and systems using engineering analytics elements and the traditional components such as total quality management. This dissertation has proven that industrial engineering using engineering analytics can optimize the emerging area of...
Show moreEngineering analytics is a multifaceted landscape with a diversity of analytics tools which comes from emerging fields such as big data, machine learning, and traditional operations research. Industrial engineering is capable to optimize complex process and systems using engineering analytics elements and the traditional components such as total quality management. This dissertation has proven that industrial engineering using engineering analytics can optimize the emerging area of Computational Advertising. The key was to know the different fields very well and do the right selection. However, people first need to understand and be experts in the flow of the complex application of Computational Advertising and based on the characteristics of each step map the right field of Engineering analytics and traditional Industrial Engineering. Then build the apparatus and apply it to the respective problem in question.This dissertation consists of four research papers addressing the development of a framework to tame the complexity of computational advertising and improve its usage efficiency from an advertiser's viewpoint. This new framework and its respective systems architecture combine the use of support vector machines, Recurrent Neural Networks, Deep Learning Neural Networks, traditional neural networks, Game Theory/Auction Theory with Generative adversarial networks, and Web Engineering to optimize the computational advertising bidding process and achieve a higher rate of return. The system is validated with an actual case study with commercial providers such as Google AdWords and an advertiser's budget of several million dollars.
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Date Issued: 2018
Identifier: CFE0007319, ucf:52118
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007319

Title: Dairy calcium advertising awareness, attitudes and behavior : a survey of 13-17 year-old females.
Creator: Cooper, Michele, Davis, Robert H., Arts and Sciences
Abstract / Description: University of Central Florida College of Arts and Sciences Thesis; In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a "mainstay in the prevention and management of osteoporosis." Osteoporosis, or "brittle bone disease," affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began...
Show moreUniversity of Central Florida College of Arts and Sciences Thesis; In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a "mainstay in the prevention and management of osteoporosis." Osteoporosis, or "brittle bone disease," affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began emphasizing dietary calcium in the promotion of milk and dairy products. Television commercials and print advertising were developed which focused on the calcium contained in dairy products and stressed the importance of this nutrient to a woman's diet. Recent consumer research conducted by Market Facts, Inc. of Chicago indicates that this positive calcium message designed to increase dairy product intake may not be effectively reaching the 13-24 year old female. The study shows that subjects in this age group report that they are doing less about their calcium deficiencies than subjects who were studied prior to the time that the dietary calcium advertising began. In addition, the research indicates that those women who are taking steps to increase calcium intake are less likely to use dairy products. Teenage females offer the dairy industry a challenging opportunity. While average male milk consumption jumps dramatically during the ages of 13-19, average female milk consumption experiences only a slight increase. Reaching this audience at this habit-forming age end changing their attitudes and behavior could provide lifelong use of dairy products. The purpose of this study is to determine the efficacy of past dairy calcium advertising messages in affecting the health attitudes and dietary behavior of 13-17 year old women in Florida.
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Date Issued: 1987
Identifier: CFR0004326, ucf:52991
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFR0004326

Title: Advertising Risk: A Comparative Content Analysis of Contraceptive Advertisements Targeting Black and White Women.
Creator: Rogers, Tiffany, Carter, Shannon, Grauerholz, Liz, Broome, Amy, University of Central Florida
Abstract / Description: This research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis...
Show moreThis research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis determined a disparity in the rate of advertisement of doctor-administered contraceptives for the publications of 25.4 percent in Essence magazine and 9.5 percent in Cosmopolitan magazine. Black women were targeted with long-term, doctor-administered birth control ads more frequently than white women over a twenty-year period, which correlates with findings of previous studies suggesting minority women receive these types of birth control more often than their white counterparts. Qualitative analysis focused on the written messages in the advertisements. This analysis identified the theme of risk as a prominent message of advertisements, appealing to concerns surrounding health, desirability, freedom and pregnancy.
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Date Issued: 2014
Identifier: CFE0005406, ucf:50408
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005406

Title: Max Stadler & Co., Leading Clothiers.
Date Created: 1884
Identifier: DP0015447
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015447

Title: Topsy's matchbook.
Date Created: 1930s-1950s
Identifier: DP0015369
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015369

Title: We never fade!!.
Date Created: 1880s
Identifier: DP0015443
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015443

Title: Sapolio, Enoch Morgan & Sons.
Date Created: 1880s
Identifier: DP0015445
Format: E-book
PURL: http://purl.flvc.org/ucf/fd/DP0015445

Title: Seal of North Carolina: Smoking Tobacco Marburg Bros.
Date Created: 1840-1880
Identifier: DP0015390
Format: Set of related objects
PURL: http://purl.flvc.org/ucf/fd/DP0015390

Title: Club Plantation Souvenir Menu.
Date Created: 1940s
Identifier: DP0015351
Format: E-book
PURL: http://purl.flvc.org/ucf/fd/DP0015351

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