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- Title
- Celebrities, Fans, and Queering Gender Norms: A Critical Examination of Lady Gaga's, Nicki Minaj's, and Fans' Use of Instagram.
- Creator
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Dieterle, Brandy, Vie, Stephanie, Brenckle, Martha, Salter, Anastasia, Pigg, Stacey, University of Central Florida
- Abstract / Description
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This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag...
Show moreThis dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 posts from Gaga and Minaj, respectively, and 1,000 posts that used the hashtag Gaga and another 1,000 posts that used the hashtag Minaj. My findings suggested that Gaga and Minaj do not engage in the queering of gender norms as frequently as anticipated, and when they do it is often in relation to their public, staged performances as musicians. Furthermore, Gaga also spoke on issues relating to gender and marriage equality whereas Minaj also spoke on issues relating to racial equality. The data collected on fans was inconclusive in part because of the large number of spam posts and also because, without interviewing fans, it was difficult to discern whether they were taking up celebrity messages in their posts given information shared in the photo and in the caption. However, I was able to note that, most often, fans were engaging with celebrities by expressing admiration. This research is useful for considering how gender performance manifests on Instagram, and possible ways celebrities can utilize Instagram to queer gender norms as well as promote other messages. With regard to fan posts, I argue for continued research in ways to support fans becoming critical rather than passive consumers of celebrity culture.
Show less - Date Issued
- 2018
- Identifier
- CFE0006996, ucf:51623
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006996
- Title
- Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology.
- Creator
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Miller, Jennifer, Vie, Stephanie, Scott, Blake, Flammia, Madelyn, St. Amant, Kirk, University of Central Florida
- Abstract / Description
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Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement(-)in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact...
Show moreDigital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement(-)in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact of campaigns, situating specific participant actions in social media on a spectrum. Then, from that model, a new methodology is provided to measure participation and engagement generated by campaign posts. Recommendations are also offered for recursively adjusting campaign posts to better foster democratic digital citizenship. These tools were developed from data generated by #TheFaceOffChallenge, a research project representative of a typical small to medium-size cause-based campaign. #TheFaceOffChallenge also serves as a sample for analysis illustrating how to use these tools. While explicating these tools, this dissertation explores a broad range of topics related to better understanding democratic digital citizenship: online philanthropy, awareness, and digital activism; viral and memetic transmission; tensions between consumption and creation of ideas, content, and knowledge; public(s), counterpublics, and counter-efforts; literacies and access for engagement and participation in algorithmic environments; and visual communication and semiotics.
Show less - Date Issued
- 2018
- Identifier
- CFE0007227, ucf:52214
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007227
- Title
- Using Hashtags to Disambiguate Aboutness in Social Media Discourse: A Case Study of #OrlandoStrong.
- Creator
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DeArmas, Nicholas, Vie, Stephanie, Salter, Anastasia, Beever, Jonathan, Dodd, Melissa, Wheeler, Stephanie, University of Central Florida
- Abstract / Description
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While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics,...
Show moreWhile the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening back to functions of both print and oral rhetorical traditions. Hashtags function linguistically as indicators of semantic meaning; additionally, hashtags also perform the role of search queries on social media, retrieving texts that include the same hashtag. Information researchers refer to the relationship between a search query and its results using the term (")aboutness(") (Kehoe and Gee, 2011). By considering how hashtags have an aboutness, the humanities can call upon information research to better understand the digital aspects of the hashtag's search function. Especially when hashtags are used to organize discourse, aboutness has an effect on how a discourse community's agendas and goals are expressed, as well as framing what is relevant and irrelevant to the discourse. As digital activists increasingly use hashtags to organize and circulate the goals of their discourse communities, knowledge of ethical strategies for hashtag use will help to better preserve a relevant aboutness for their discourse while enabling them to better leverage their hashtag for circulation. In this dissertation, through a quantitative and qualitative analysis of the Twitter discourse that used #OrlandoStrong over the five-month period before the first anniversary of the Pulse shooting, I trace how the #OrlandoStrong discourse community used innovative rhetorical strategies to combat irrelevant content from ambiguating their discourse space. In Chapter One, I acknowledge the call from scholars to study digital tools and briefly describe the history of the Pulse shooting, reflecting on non-digital texts that employed #OrlandoStrong as memorials in the Orlando area. In Chapter Two, I focus on the literature surrounding hashtags, discourse, aboutness, intertextuality, hashtag activism, and informational compositions. In Chapter Three, I provide an overview of the stages of grounded theory methodology and the implications of critical discourse analysis before I detail how I approached the collection, coding, and analysis of the #OrlandoStrong Tweets I studied. The results of my study are reported in Chapter Four, offering examples of Tweets that were important to understanding how the discourse space became ambiguous through the use of hashtags. In Chapter Five, I reflect on ethical approaches to understanding the consequences of hashtag use, and then I offer an ethical recommendation for hashtag use by hashtag activists. I conclude Chapter Five with an example of a classroom activity that allows students to use hashtags to better understand the relationship between aboutness, (dis)ambiguation, discourse communities, and ethics. This classroom activity is provided with the hope that instructors from different disciplines will be able to provide ethical recommendations to future activists who may benefit from these rhetorical strategies.
Show less - Date Issued
- 2018
- Identifier
- CFE0007322, ucf:52136
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007322
- Title
- Curating culture through social media in the 21st century: Orlando as a case study for arts participation and engagement among millennials.
- Creator
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Givoglu, Wendy, Applen, JD, McDaniel, Rudy, Vie, Stephanie, Krick, Stephanie, University of Central Florida
- Abstract / Description
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The American non-profit arts sector is faced with challenges including shifting audience demographics, competition for patrons due to evolving new media and entertainment technologies, changes in donors, and the discontinuation of federal and state funding sources. Savvy arts organizations are rebooting for long-term sustainability and relevancy to their communities, while some organizations adhere to unchanged practices and modes of operation. Amidst the 21st century digital landscape, arts...
Show moreThe American non-profit arts sector is faced with challenges including shifting audience demographics, competition for patrons due to evolving new media and entertainment technologies, changes in donors, and the discontinuation of federal and state funding sources. Savvy arts organizations are rebooting for long-term sustainability and relevancy to their communities, while some organizations adhere to unchanged practices and modes of operation. Amidst the 21st century digital landscape, arts engagement that yields personal and community impact and sustainability for the future is indeed attainable. Characteristics of participatory culture and democratization rooted in emerging digital entertainment and social media communications technology, coupled with the power of the millennial generation, the first generation with access to digital technologies since birth, are two forces that can be non-profit arts organizations' biggest resources and are inherently a part of the arts. Using a mixed method approach, this project examines discourse surrounding arts engagement, focusing on the millennial generation, social media as a catalyst for potent arts participation, and Central Florida as a region demonstrating significant innovations and opportunities for growth in the arts. A survey was completed by Central Florida millennials, and with permission from Americans for the Arts, select questions replicated their 2016 National Arts Engagement survey, situating Central Florida alongside National data. Qualitatively, interviews were conducted with six executive directors of Central Florida non-profit arts organizations. Grounded theory practices yielded a synthesis of perspectives and strategic action plan for arts organizations to consider. Resulting recommendations for organizations seeking to further arts engagement with millennials via social media include: incorporating transmedia storytelling elements, considering how the arts convene and create around causes, programming with consideration of the life cycles and interests of millennials, considering diversity and cultural equity in the arts, and creating experiences that define engagement in the digital and physical worlds.
Show less - Date Issued
- 2019
- Identifier
- CFE0007460, ucf:52675
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007460