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Title: Mapping Addiction: A Digital Psychogeographic Approach to America's Addiction Epidemic.
Creator: Benjamin, Clayton, Mauer, Barry, Applen, JD, Janz, Bruce, Oleksiak, Timothy, University of Central Florida
Abstract / Description: iiiABSTRACTFocusing on policy consultation, my dissertation consults on the current US addiction epidemic and aims to answer, (")What is our disposition to addiction?(") Borrowing and clarifying Ulmer's MEmorial method, as established in his text Electronic Monuments, the dissertation combines the ancient Greek practice of theoria, Deleuzian theory, and psychogeographic counter-mapping methods to trace ways in which ideological apparatuses construct addiction. The aim of the dissertation is...
Show moreiiiABSTRACTFocusing on policy consultation, my dissertation consults on the current US addiction epidemic and aims to answer, (")What is our disposition to addiction?(") Borrowing and clarifying Ulmer's MEmorial method, as established in his text Electronic Monuments, the dissertation combines the ancient Greek practice of theoria, Deleuzian theory, and psychogeographic counter-mapping methods to trace ways in which ideological apparatuses construct addiction. The aim of the dissertation is to reveal an abject value by constructing MEmorials which provide space for individuals to mourn loss and see their relation to that loss. Through mourning, individuals strengthen their ties to other community members and new policy can be made possible. Currently there is not an AIDS-like quilt for the victims of the addiction epidemic; therefore, the dissertation proposes the construction of a physical and electronic MEmorial to addiction. By conducting a psychogeography, a method directly tied to logic and reasoning appropriate to electracy, I traced the abject value of desire as it is constructed through the assemblages that construct the values of the Bradenton, FL community. The psychogeography revealed a categorical image (")DE(") which I traced through the ideological state apparatuses working their effects on Bradenton, FL. The image also connects to Bradenton, FL to the larger National War on Drugs through the star emblem of John Wayne. Concluding from the method, I argue to create a MEmorial to addiction at the John Wayne Birthplace Museum to reveal the horror of our communal desires and call for national drug policy reform.
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Date Issued: 2019
Identifier: CFE0007785, ucf:52358
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007785

Title: GORE'S SCIENCE: THE KAIROS OF AN INCONVENIENT TRUTH AND THE IMPLICATIONS FOR SCIENCE WRITING.
Creator: Glasshoff, Carolyn, Applen, J.D., University of Central Florida
Abstract / Description: Modern Americans are exposed to scientific and technical information on a daily basis that urges them to react as well as learn about new ideas. The popular science writing that circulates this information must be portrayed in a way that makes it easy for lay people to understand complicated ideas while at the same time remaining complex enough to convince readers that the information is reliable, accurate, and worth learning. In making decisions about how to accomplish this balancing act,...
Show moreModern Americans are exposed to scientific and technical information on a daily basis that urges them to react as well as learn about new ideas. The popular science writing that circulates this information must be portrayed in a way that makes it easy for lay people to understand complicated ideas while at the same time remaining complex enough to convince readers that the information is reliable, accurate, and worth learning. In making decisions about how to accomplish this balancing act, science writers make decisions that influence the audience's opinion about new scientific ideas, how easily the audience will accept or reject these ideas, and how the audience will react to the new information. In order to be as influential as possible on their audience, science writers must take full advantage of rhetorical kairos, or opportune timing. For this, they must keep in mind not only the chronological time and physical space, but issues including political maneuverings, society's morals, popular culture, and a myriad of other considerations. Any text must be influenced by the kairos that exists both before the text is created and during the presentation. In addition, each text helps create a new kairos for texts that come after. This is especially true in the field of popular science writing. Al Gore's An Inconvenient Truth is a useful text for analysis of this process, as he portrays scientific information to a lay audience in order to promote acceptance of a controversial idea and to encourage action based on that acceptance. Because he is working on a delicate topic for the time, Gore had to rely heavily on the kairos of the moments before and during his presentations, and he created a fertile kairos for continuation of the environmental discussion.
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Date Issued: 2011
Identifier: CFE0003941, ucf:48699
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0003941

Title: Learning Spaces are WAC: Investigating How Classroom Space Design Influences Student Disciplinary Identities.
Creator: Berry, Landon, Zemliansky, Pavel, Vie, Stephanie, Bowdon, Melody, Pigg, Stacey, University of Central Florida
Abstract / Description: This dissertation used classroom observations, movement mapping, instructor interviews, and student focus groups to examine the ways in which both instructors and students navigated the classroom spaces they were assigned in upper-level, discipline-specific courses. By focusing on three diverse disciplines (writing and rhetoric, education, and chemistry), this dissertation makes arguments about how the design of classroom spaces (as well as the tools that are housed therein) support,...
Show moreThis dissertation used classroom observations, movement mapping, instructor interviews, and student focus groups to examine the ways in which both instructors and students navigated the classroom spaces they were assigned in upper-level, discipline-specific courses. By focusing on three diverse disciplines (writing and rhetoric, education, and chemistry), this dissertation makes arguments about how the design of classroom spaces (as well as the tools that are housed therein) support, facilitate, and detract from a student's ability to develop a disciplinary identity, which is defined here as the social and linguistic construction of a practitioner of a discipline that is shaped by the language, positions, and peer acknowledgement negotiated by that discipline. Moreover, this dissertation also makes arguments about how tools that are common across many disciplines (desktops, chairs, etc.) support or detract from student engagement. Ultimately, this dissertation argues that teachers across disciplines can be mindful of the spaces they are assigned (even if those spaces were perhaps not designed with disciplinary goals in mind) in an effort to help students begin to think of those spaces as extensions of their discipline so they can better imagine themselves as future professionals in those spaces.
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Date Issued: 2018
Identifier: CFE0006977, ucf:51651
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006977

Title: The State of the Anti-Union Address: A Rhetorical Critique of Select Service Worker Training Methods.
Creator: Ries, Richard, Dombrowski, Paul, Hirumi, Atsusi, Jones, Dan, University of Central Florida
Abstract / Description: This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the...
Show moreThis is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, uniforms, and store decorum are sometimes analyzed for their rhetorical content. The idea of a single, technically written training manual in the service sector is a misnomer; training is delivered through a pastiche of manuals, videos, computers, apps, flipcharts, and on the job training. Unions are avoided through franchising (and therefore eat outlet not possessing enough workers to organize), creating conditions of high turnover rates, rhetoric, and use of euphemism. Global corporations are likened to "superfiefdoms," with service workers equated to modern serfs. If the world has evolved into supercorporations, it is argued then that the Publix employee-owned model may be the best approach and the most dignified of all. The technical writing and instruction in state-sponsored and federalized school pedagogies, which emphasize drills and compliance, may be culturally linked to the training found in these entry-level service jobs, and more academic study exploring these links is called for.
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Date Issued: 2014
Identifier: CFE0005700, ucf:50134
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005700

Title: GREEN CHAIRS, FICTIONAL PHALLUSES, INFILTRATION, AND LOVE ON THE ROCKS: MEDICAL IMAGING ARTIFACTS BLOWN UP.
Creator: Koller, Lynn, Bowdon, Melody, University of Central Florida
Abstract / Description: This text outlines and applies a methodology for deciphering problems and producing new information by analyzing the artifacts produced by medical imaging technologies – text and images – using practices gleaned from Surrealists, semiologists, and visual artists, emphasizing its own form as being the product of the apparatuses that produce it and therefore untrustworthy. Its basic assumption is that every text contains the information necessary to solve problems of all sorts, though...
Show moreThis text outlines and applies a methodology for deciphering problems and producing new information by analyzing the artifacts produced by medical imaging technologies – text and images – using practices gleaned from Surrealists, semiologists, and visual artists, emphasizing its own form as being the product of the apparatuses that produce it and therefore untrustworthy. Its basic assumption is that every text contains the information necessary to solve problems of all sorts, though because of the limitations of this text in both form and authorial intellect, we may only reach a starting point for a solution herein. In this regard, we are deciphering rather than solving. Further, this text illustrates primarily through narratives how digital imaging technologies mediate our relationship with our doctors, illnesses, and our bodies. It explores how the artifacts produced by medical imaging technologies create a data stream that replaces the corporal patient, shifting the physician's focus from the whole body to pieces and parts. It is a study of texts and technologies. The method evolved from a rhetorical approach to examining the medical imaging artifacts and the processes by which those artifacts come into existence, with the method and form becoming part of the story, producing a wide array of new information that transcends disciplinary constraints.
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Date Issued: 2008
Identifier: CFE0002193, ucf:47916
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0002193

Title: The Rhetoric of Camp: Adam Lambert's Identification and Division Strategies in His American Idol Performances.
Creator: Lanthier, Isabelle, Rounsaville, Angela, Stanfill, Mel, Wheeler, Stephanie, University of Central Florida
Abstract / Description: This study analyzes camp style as a rhetorical strategy for Burkean rhetorical identification. Through a case study of Adam Lambert's use of this style on American Idol in 2009, this study produced a rhetorical theory of camp that challenges the typically dialectical relationship between identification and its opposite: division. This study responds both to Susan Sontag's seminal essay on camp style and to other conversations surrounding identification, which revolve around how rhetors avoid...
Show moreThis study analyzes camp style as a rhetorical strategy for Burkean rhetorical identification. Through a case study of Adam Lambert's use of this style on American Idol in 2009, this study produced a rhetorical theory of camp that challenges the typically dialectical relationship between identification and its opposite: division. This study responds both to Susan Sontag's seminal essay on camp style and to other conversations surrounding identification, which revolve around how rhetors avoid division (Borrowman and Kmetz; Jones and Rowland), how rhetors appeal to conflicting audiences (DeGenaro; Helmbrecht and Love), how rhetors create new narratives as a means of identification (Wilz; Stob; DeGenaro; Jones and Rowland), how rhetors might use identification for a greater good (Stob; Wilz), and how rhetors achieve partial consubstantiality (Fernheimer). It analyzes how camp can be used in this way via Adam Lambert's performances on American Idol in two different rhetorical situations(-)his performances for America's votes at the end of the competition, and his performance with KISS during the Season Eight finale after his fate had already been determined. These performances were cross-referenced with Lambert's similar performances on and off the show, as well as with numerical data about the show's viewership. Ultimately, this study found that camp style can be used to identify with conflicting audiences and be used to gain rhetorical agency, and that division can be a means of identification, or even an intentional rhetorical strategy. In Lambert's case, although division is what allowed him to stand out from his American Idol competitors, he had to do so carefully in order to also appeal to the show's producers and audience.
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Date Issued: 2019
Identifier: CFE0007482, ucf:52689
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007482

Title: Neither Teacher nor Scholar: Identity and Agency in a Graduate Teacher's Life.
Creator: Pierson, Caitlin, Wheeler, Stephanie, Edwards, Dustin, Scott, Blake, University of Central Florida
Abstract / Description: This thesis examines how graduate student teachers (GTA's) employ agency in order to establish and perform professional identities. Understanding agency as interactional, performative, and acting in a way (")unintended by power(") (Butler, 1997, p. 15), this thesis examines the spatial practices and performances of a graduate student teacher through a mixed methods approach combining video recordings with autoethnography.This project begins by using Lefebvre's (1991) social imaginary to...
Show moreThis thesis examines how graduate student teachers (GTA's) employ agency in order to establish and perform professional identities. Understanding agency as interactional, performative, and acting in a way (")unintended by power(") (Butler, 1997, p. 15), this thesis examines the spatial practices and performances of a graduate student teacher through a mixed methods approach combining video recordings with autoethnography.This project begins by using Lefebvre's (1991) social imaginary to examine the potent arguments being made to and about GTA's from their shared office, using visual rhetorical analysis to examine how this space communicates ideas of identity and place that work at rhetorical purposes counter to the performances GTA's are employing within that space. Exploring how GTA's respond to the social imaginary within space, this thesis conducts an analysis of the tactics employed, using De Certeau (1984) as a framework. Graduate student teachers use spatial practices and performances to make do with the space and the power allotted to them; however, they employ key tactics such as altering body position and vocal tone to turn interactions with students and with each other into dynamic moments for the production of agency.Finally, this thesis argues that, while GTA's use tactics and spatial practices to negotiate the performances and spaces allotted to them, their agency is temporal and limited. Departmental investment in relationships with GTA and integrating them further into the life of the department through apprenticeship can bolster the tenuous agency of the GTA.
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Date Issued: 2018
Identifier: CFE0007235, ucf:52232
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0007235

Title: E:Portfolios and Digital Identities: Using E-portfolios to examine issues in technical communication.
Creator: Moody, Jane, Wallace, David, Marinara, Martha, Bowdon, Melody, Dziuban, Charles, University of Central Florida
Abstract / Description: Technical writing teachers have always struggled with understanding how to best deal with pedagogical issues including rapidly changing technology, audience construction, and transposing an academic ethos into a professional one. The expanding online world complicates these issues by increasing the pace of digital change, making the potential audience both more diffuse and more remote, and creating a more complex online rhetorical situation.E-portfolios provide a vivid way to examine this...
Show moreTechnical writing teachers have always struggled with understanding how to best deal with pedagogical issues including rapidly changing technology, audience construction, and transposing an academic ethos into a professional one. The expanding online world complicates these issues by increasing the pace of digital change, making the potential audience both more diffuse and more remote, and creating a more complex online rhetorical situation.E-portfolios provide a vivid way to examine this complex technological situation, and in this study, the author examines four cases of students creating online portfolios in a technical communication classroom. The author looks at both their e-portfolio process as well as their product, interviewing them to get a sense of how they used rhetoric, identity, and technology in an attempt to form a coherent professional presentation through a technological medium. In addition, the author looks at some issues inherent in e-portfolios themselves that may be applicable to a technical communication classroom, as this medium becomes ever more popular as a way of assessing both programs and the students themselves.
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Date Issued: 2011
Identifier: CFE0004141, ucf:49062
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0004141

Title: THE RHETORIC OF THE REGIONAL IMAGE: INTERPRETING THE VISUAL PRODUCTS OF REGIONAL PLANNNING.
Creator: Torres, Alissa, Bowdon, Melody, University of Central Florida
Abstract / Description: The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central FloridaÃ‚Â's Ã‚Â"How Shall We Grow?Ã‚Â" regional...
Show moreThe Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central FloridaÃ‚Â's Ã‚Â"How Shall We Grow?Ã‚Â" regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the Ã‚Â"How Shall We Grow?Ã‚Â" scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations for technology-based visual communication and scenario development in urban and regional planning practice, while contributing to literature in technical communication and rhetoric by examining plannersÃ‚Â' professional communication within their discourse community.
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Date Issued: 2010
Identifier: CFE0003511, ucf:48943
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0003511

Title: FEMINIST, LINGUISTIC, AND RHETORICAL PERSPECTIVES ON LANGUAGE REFORM.
Creator: Dorner, William, Young, Beth, University of Central Florida
Abstract / Description: As people become aware that society treats women unfairly, they also perceive related shortcomings in the way that Modern English references women. For example, many have objected to the so-called generic he, the third-person masculine pronoun employed to refer to a person of unknown gender, and provided several alternatives, few of which have been widely adopted. Nonetheless, change is evident in the case of they becoming an increasingly common solution to refer to a person of unidentified...
Show moreAs people become aware that society treats women unfairly, they also perceive related shortcomings in the way that Modern English references women. For example, many have objected to the so-called generic he, the third-person masculine pronoun employed to refer to a person of unknown gender, and provided several alternatives, few of which have been widely adopted. Nonetheless, change is evident in the case of they becoming an increasingly common solution to refer to a person of unidentified gender. The intentional reform of the Modern English language, both in the past and present, has been a result of peopleÃ‚Â's reactions to what is often perceived as a bias or a deficiency with what is possible to say given the words at their disposal. The rhetorical significance of reform is profound, and scholars continually broach the subject from the perspective of different disciplines. Explored here are the approaches of three of those fields, feminism, linguistics, and rhetoric; how each reacts to and even influences reform is an important part of the study. What is evident is that, regardless of the particular field, reform remains a force of change, even while it may not be broadly recognized. Further, traditional grammatical rules provide an insufficient means for tackling inequalities in Modern English, and are in part responsible for such imbalance. As such, writers must be aware of the present expectations of their audience and the situation of particular words.
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Date Issued: 2010
Identifier: CFE0003007, ucf:48363
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0003007

Title: DESIGNING FOR MULTICULTURAL AND INTERNATIONAL AUDIENCES: CREATING CULTURALLY-INTELLIGENT VISUAL RHETORIC AND OVERCOMING ETHNOCENTRISM.
Creator: Moore, Bridget, Jones, Dan, University of Central Florida
Abstract / Description: Various cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical...
Show moreVarious cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical communication involve Ã‚Â"catch allÃ‚Â" approaches that do little to communicate to people of non-Western cultures and can even serve to offend or confuse international and multicultural audiences. These solutions are generated by a globalization mindset, but are not realistic when we acknowledge how varied technical communication audiences are with regard to culture. The globalization approach also fails unless technical communicators intend to limit the reach of their communication to certain types of Western audiences. To create the most useful visual rhetoric, technical communicators must learn to use color, graphics, icons/symbols, and layouts (web and print) appropriately for audiences. They must learn more about different types of cultures (individualistic or collectivistic, universalist or particularist, high-context or low-context, high uncertainty avoidance or low uncertainty avoidance, monochronic or polychronic, linear thinking or systemic thinking, masculine or feminine), and they must address these different cultural expectations accordingly.
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Date Issued: 2010
Identifier: CFE0003036, ucf:48333
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0003036

Title: Understanding the Dynamics of Peer Review and Its Impact on Revision.
Creator: Kopp, Julie, Roozen, Kevin, Rounsaville, Angela, Hall, Mark, University of Central Florida
Abstract / Description: Research in writing studies has focused on what happens as students, and often their teachers, talk about student writing. This line of inquiry has identified several strategies for productive peer interactions, including spontaneous talk (Danis; Dipardo and Freedman; Johnson, The New Frontier; Bruffee; Lam), a flexible environment (Dipardo (&) Freedman; Johnson, (")Friendly Persuasion(")), positive rapport (Rish; Thompson; Wolfe), feedback and support (Barron; Covill; Flynn; Grimm; Lam;...
Show moreResearch in writing studies has focused on what happens as students, and often their teachers, talk about student writing. This line of inquiry has identified several strategies for productive peer interactions, including spontaneous talk (Danis; Dipardo and Freedman; Johnson, The New Frontier; Bruffee; Lam), a flexible environment (Dipardo (&) Freedman; Johnson, (")Friendly Persuasion(")), positive rapport (Rish; Thompson; Wolfe), feedback and support (Barron; Covill; Flynn; Grimm; Lam; Yucel, Bird, Young, and Blanksby; Zhu), and reflection (Yucel, Bird, Young, and Blanksby). However, research invested in understanding the extent to which such interactions result in better revisions or make students better writers has been slower to emerge. To address this gap in the existing scholarship, this thesis involved case studies of two first-year undergraduates as they navigated multiple peer review interactions throughout one semester of ENC 1101. Data collection for this inquiry included observations of three peer review sessions, retrospective interviews with each participant, and participants' end of semester e-portfolios. Using conversation analysis as a lens (Black; Ford and Thompson; Kerschbaum), this project explores the extent to which peer interactions inform students' revision of their writing. The analysis of the data suggests that the amount of interruptions and control during peer interactions influences the amount of comments a student takes up in the revision process. The results of conversation analysis identify a power structure within peer interactions that are developed and constantly changing. Those power structures also show the relationship between social interaction and revision. Teachers can use this study to motivate students to use the comments given during peer review toward revising their papers. Also, with the development of more diverse case studies, researchers would be able to identify if these phenomena show up more consistently.
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Date Issued: 2017
Identifier: CFE0006613, ucf:51284
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006613

Title: Dining with the Cyborgs: Disembodied Consumption and the Rhetoric of Food Media in the Digital Age.
Creator: Cotto, Maggie, Brenckle, Martha, Mauer, Barry, Scott, Blake, Matejowsky, Ty, University of Central Florida
Abstract / Description: This project explores digital media productions based specifically on food and cooking in order to demonstrate that new communication technologies are increasingly incorporating all five of the bodily senses. In doing so, they contribute significantly to the emergence of new ideological apparatuses appropriate for a global community. These apparatuses (-) including the formation of a posthumanist subject, the use of technology to support embodied cognition, and the establishment of...
Show moreThis project explores digital media productions based specifically on food and cooking in order to demonstrate that new communication technologies are increasingly incorporating all five of the bodily senses. In doing so, they contribute significantly to the emergence of new ideological apparatuses appropriate for a global community. These apparatuses (-) including the formation of a posthumanist subject, the use of technology to support embodied cognition, and the establishment of entertainment as an ideological institution (-) have become the harbingers of a rhetorical evolution. Based on the work of Gregory Ulmer, along with Jacques Derrida, N. Katherine Hayles, Donna Haraway, and Cary Wolfe, this evolution expands the work of Plato and Aristotle by overcoming the privileging of mind over body and abstract reasoning over concrete physical experience.As such hierarchies become turned on their heads, a renewed emphasis on materiality and embodiment demands virtual products that stimulate the body. As such, a phenomenon I have named disembodied consumption takes place whereby users' chemical senses can be incited through participation with digital technologies. Through the stimulation of these physical senses, and in turn the connected emotions, today's digital citizens are practicing the rhetorical method referred to by Ulmer as conduction.By examining sites, blogs, and postings that include references to food and flavor, I reveal examples of conduction and show how this method is necessary for the development of well-being, and the defeat of compassion fatigue in digital society.
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Date Issued: 2016
Identifier: CFE0006089, ucf:50948
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006089

Title: On Digital Doctrine: The Mediatization of Religious Culture.
Creator: Yebba, Celina, Jones, Natasha, Wheeler, Stephanie, Brenckle, Martha, University of Central Florida
Abstract / Description: Media is a constant feature in our modern lives, transforming and influencing society and culture. This study examined how increased participation in digital media has changed the nature of religious representation, culture, and practice. Data was collected from both secular websites and religious media spaces where people post information about religion. This discussion is a necessary step in determining how media has not only become embedded in religious culture but has influenced the...
Show moreMedia is a constant feature in our modern lives, transforming and influencing society and culture. This study examined how increased participation in digital media has changed the nature of religious representation, culture, and practice. Data was collected from both secular websites and religious media spaces where people post information about religion. This discussion is a necessary step in determining how media has not only become embedded in religious culture but has influenced the transformation of American religious culture.The first part of this analysis concentrated on uncovering rhetorical strategies in religious digital spaces. I assumed that organizational identification would be a common approach used on the Mormon.org member profiles. The data collected verified this assumption. The second part of this analysis compared collaboratively produced articles in wiki-spaces that described Roman Catholicism and Mormonism. The goal of this part of the analysis was to determine how faith organizations are represented in digital spaces that are situated outside church authority.
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Date Issued: 2017
Identifier: CFE0006824, ucf:51780
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006824

Title: Tractors and Genres: Knowledge-Making and Identity Formation in an Agricultural Community.
Creator: Galbreath, Marcy, Scott, Blake, Murphy, Patrick, Rounsaville, Angela, Lester, Connie, University of Central Florida
Abstract / Description: This research examines the history of a small Florida agricultural community over the course of the twentieth century from a rhetorical perspective in order to understand the technological and communicative transitions that governed the development of American agricultural production. By examining archival and oral histories, this research will add to our understandings of how written and oral communications temper the relationships and social situations of an agricultural community,...
Show moreThis research examines the history of a small Florida agricultural community over the course of the twentieth century from a rhetorical perspective in order to understand the technological and communicative transitions that governed the development of American agricultural production. By examining archival and oral histories, this research will add to our understandings of how written and oral communications temper the relationships and social situations of an agricultural community, including the knowledge-making and technological adaptation resulting from communications within the community and with outside institutions and entities. Agricultural villages are not isolated entities, but rather sites of multiple rhetorical situations, and farmers do not farm alone, but inside an ecosystem of networked knowledges, practices, and traditions. Thus, the history of a singular farming community may serve as a rhetorical microcosm of modern American agriculture's evolution over the course of the twentieth century, and provide some mindfulness concerning the social, technological, and natural ecologies that act and interact within modern farming communities. This dissertation will use rhetorical genre theory and ideas of local literacies to examine the written and oral discourses that run through these ecologies for the purpose of tracing the relationships between the sponsors of agricultural ideas and technologies and the local farmers who interpreted, employed, and modified them. In addition, this project purports to add to digital history-making research through the construction of an historical archival website to which community members can add their voices. The Samsula Historical Archive creates an online nexus where community members can document, organize, and preserve the history of the community, offering a portal supporting multiple narratives and perspectives. Each family has its own stories and perspectives on historical happenings; by bringing these together in one databased location, the layers and interconnections will become clearer and perhaps stimulate further memories and insights. A discussion of the rhetorical choices faced in constructing such an artifact may also help future researchers embarking on such a project.
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Date Issued: 2014
Identifier: CFE0005495, ucf:50347
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005495

Title: Good Works: The Topoi of Corporate Social Responsibility in the Travel and Tourism Industry.
Creator: Culler, Connie, Scott, Blake, Jones, Dan, Rounsaville, Angela, Dingo, Rebecca, University of Central Florida
Abstract / Description: This dissertation focuses on the identification and analysis of Corporate Social Responsibility (CSR) topoi in the travel and tourism industry. A sample set of six companies was selected for the study due to their size and prominence in the industry -- namely Disney, Hilton, Intercontinental, Marriott, Starwood, and Wyndham. Topoi were identified through a blended method of research that employed rhetorical analysis, modified grounded theory, and NVIVO content analysis software. The research...
Show moreThis dissertation focuses on the identification and analysis of Corporate Social Responsibility (CSR) topoi in the travel and tourism industry. A sample set of six companies was selected for the study due to their size and prominence in the industry -- namely Disney, Hilton, Intercontinental, Marriott, Starwood, and Wyndham. Topoi were identified through a blended method of research that employed rhetorical analysis, modified grounded theory, and NVIVO content analysis software. The research followed three guiding principles to recognize textual cues and drive analysis: common and special topoi; topoi as heuristic; topoi for association and amplification; and topoi as fluid and movable. The common CSR topoi, triple bottom line and shared value, were also used as overarching categories for coding the texts. The results of the method yielded six unique topoi that were specific to each company; these included Inspiration, Higher Purpose, Collaborative Innovation, Leadership, The Age of Great Change, and Green. Results also included a set of seven special industry topoi that were common across all of the sample companies; these included Commitment, Management, Alignment, Environment, Engagement, Achievement, and Sustainability. The rhetorical synergy and topological levels identified through this research can inform other studies of CSR about the generative potential of topoi and its fluidity when viewed from different conceptual vantage points.
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Date Issued: 2015
Identifier: CFE0005936, ucf:50851
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005936

Title: Recycled Modernity: Google, Immigration History, and the Limits for H-1B.
Creator: Patten, Neil, Dombrowski, Paul, Mauer, Barry, Grajeda, Anthony, Dziuban, Charles, University of Central Florida
Abstract / Description: Regulation of admission to the United States for technology workers from foreign countries has been a difficult issue, especially during periods of intense development. Following the dot.com bubble, the Google Corporation continued to argue in favor of higher limits under the Immigration and Nationality Act exception referred to as (")H-1B(") for the section of the law where it appears. H-1B authorized temporary admission for highly skilled labor in specialty occupations. Congressional...
Show moreRegulation of admission to the United States for technology workers from foreign countries has been a difficult issue, especially during periods of intense development. Following the dot.com bubble, the Google Corporation continued to argue in favor of higher limits under the Immigration and Nationality Act exception referred to as (")H-1B(") for the section of the law where it appears. H-1B authorized temporary admission for highly skilled labor in specialty occupations. Congressional testimony by Laszlo Bock, Google Vice President for People Operations, provided the most succinct statement of Google's concerns based on maintaining a competitive and diverse workforce. Diversity has been a rhetorical priority for Google, yet diversity did not affect the argument in a substantial and realistic way. Likewise, emphasis on geographically situated competitive capability suggests a limited commitment to the global communities invoked by information technology. The history of American industry produced corporations determined to control and exploit every detail of their affairs. In the process, industrial corporations used immigration as a labor resource. Google portrayed itself, and Google has been portrayed by media from the outside, as representative of new information technology culture, an information community of diverse, inclusive, and democratically transparent technology in the sense of universal availability and benefit with a deliberate concern for avoiding evil. However, emphasis by Google on American supremacy combined with a kind of half-hearted rhetorical advocacy for principles of diversity suggest an inconsistent approach to the argument about H-1B. The Google argument for manageable resources connected to corporate priorities of Industrial Modernity, a habit of control, more than to democratic communities of technology. In this outcome, there are concerns for information technology and the Industry of Knowledge Work. By considering the treatment of immigration as a sign of management attitude, I look at questions posed by Jean Baudrillard, Daniel Headrick, Alan Liu, and others about whether information technology as an industry and as communities of common interests has achieved any democratically universal (")ethical progress(") beyond the preceding system of industrial commerce that demands the absolute power to exploit resources, including human resources. Does Google's performance confirm skeptical questions, or did Google actually achieve something more socially responsible? In the rhetoric of immigration history and the rhetoric of Google as technology, this study finds connections to a recycled corporate-management version of Industrial Modernity that constrains the diffusion of technology.
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Date Issued: 2014
Identifier: CFE0005685, ucf:50135
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005685

Title: The Communicative Value of EMR Education: Medical Students' Perceptions of Introductions to EMRs.
Creator: Burry, Justiss, Scott, Blake, Wheeler, Stephanie, Brenckle, Martha, University of Central Florida
Abstract / Description: Research in medical education includes a number of studies that describe the complexities (Tierney et al., 2013; Gagon et al., 2009; Pippitt, Stevenson, (&) Samuelson, 2013), benefits (Milano et al., 2014; Hammoud et al., 2012; Silverman et al., 2014), and limitations (Peled, Sagher, Morrow, (&) Dobbie, 2009; Wald, George, Reis, (&) Taylor, 2014; Pelletier, 2016) of helping medical students understand and achieve fluency with electronic medical records (EMRs). In addition, studies in the...
Show moreResearch in medical education includes a number of studies that describe the complexities (Tierney et al., 2013; Gagon et al., 2009; Pippitt, Stevenson, (&) Samuelson, 2013), benefits (Milano et al., 2014; Hammoud et al., 2012; Silverman et al., 2014), and limitations (Peled, Sagher, Morrow, (&) Dobbie, 2009; Wald, George, Reis, (&) Taylor, 2014; Pelletier, 2016) of helping medical students understand and achieve fluency with electronic medical records (EMRs). In addition, studies in the rhetoric of health and medicine (RHM) have been calling to attention the effectiveness of rhetorical studies within medical contexts (Scott, Segal, (&) Keranen, 2013; Segal, 2005; Rausch, 2016; Fountain, 2014; Melocon and Frost, 2015; Graham and Herndl, 2014). However, there is not a unified idea of the best way to teach EMR fluency, nor is there any research that studies and analyzes the perceptions of students in their undergraduate medical education, including their pre-clerkship years. This thesis investigates students' perceptions of their medical education at the University of Central Florida's College of Medicine (UCF COM), specifically how 76 students who participated in surveys and focus group interviews perceive and engage with their education and ideas of EMR application and fluency. It also compares their perceptions with the goals of the module directors who designed the curriculum. In its analysis, this thesis employs classical and contemporary scholarship about stasis theory (Crowley and Hawhee, 2012; Fahnestock and Secor, 1988) to identify points of congruence and dissonance between students and module directors, as well as across cohorts of students in their first, second, and third years. Through data analysis, I found key points of congruence and dissonance between the perceptions and experiences of students and goals of module directors. I also identified key factors affecting both groups, such as the time constraints of the curriculum and the fact that hospitals use different EMR systems. The results of this study demonstrate the complexities of medical education and EMR education for both students and module directors. By understanding how rhetoric can be more beneficial to other fields, such as medical education, this study can help those creating curricula better reach outcomes that both students and licensing boards will appreciate. That said, more research needs to be conducted to understand how regulated medical education creates these points of contention between future physician curriculum designers.
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Date Issued: 2017
Identifier: CFE0006723, ucf:51887
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0006723

Title: Arrangement of Google Search Results and Imperial Ideology: Searching for Benghazi, Libya.
Creator: Stewart, Jacob, Pigg, Stacey, Rounsaville, Angela, Walls, Douglas, University of Central Florida
Abstract / Description: This project responds to an ongoing discussion in scholarship that identifies and analyzes the ideological functions of computer interfaces. In 1994, Cynthia Selfe and Richard Selfe claimed that interfaces are maps of cultural information and are therefore ideological (485). For Selfe and Selfe and other scholars, these interfaces carried a colonial ideology that resulted in Western dominance over other cultures. Since this early scholarship, our perspectives on interface have shifted with...
Show moreThis project responds to an ongoing discussion in scholarship that identifies and analyzes the ideological functions of computer interfaces. In 1994, Cynthia Selfe and Richard Selfe claimed that interfaces are maps of cultural information and are therefore ideological (485). For Selfe and Selfe and other scholars, these interfaces carried a colonial ideology that resulted in Western dominance over other cultures. Since this early scholarship, our perspectives on interface have shifted with changing technology; interfaces can no longer be treated as having persistent and predictable characteristics like texts. I argue that interfaces are interactions among dynamic information that is constantly being updated online. One of the most prominent ways users interact with information online is through the use of search engines such as Google. Interfaces like Google assist users in navigating dynamic cultural information. How this information is arranged in a Google search event has a profound impact on what meaning we make surrounding the search term.In this project, I argue that colonial ideologies are upheld in several Google search events for the term (")Benghazi, Libya.(") I claim that networked connection during Google search events leads to the creation and sustainment of a colonial ideology through patterns of arrangement. Finally, I offer a methodology for understanding how ideologies are created when search events occur. This methodology searches for patterns in connected information in order to understand how they create an ideological lens.
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Date Issued: 2014
Identifier: CFE0005267, ucf:50559
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0005267

Title: A RHETORIC OF TECHNOLOGY: THE DISCOURSE IN U.S. ARMY HANDBOOKS AND MANUALS.
Creator: Steward, Sherry Ann, Jones, Dan, University of Central Florida
Abstract / Description: This dissertation examines the historical technical publications of the United States Army from 1775-2004. Historical research in Army technical communication reveals the persuasive characteristics of its technical publications. Elements of narrative, storytelling, and anthropomorphism are techniques writers used to help deliver information to readers. Research also reveals the design techniques writers adopted to unite the situated literacies of the troops. Analyses of print, comic, and...
Show moreThis dissertation examines the historical technical publications of the United States Army from 1775-2004. Historical research in Army technical communication reveals the persuasive characteristics of its technical publications. Elements of narrative, storytelling, and anthropomorphism are techniques writers used to help deliver information to readers. Research also reveals the design techniques writers adopted to unite the situated literacies of the troops. Analyses of print, comic, and digital media expose the increasing visualization of information since the eighteenth century. The results of such historical research can be applied to new media designs. Automating processes captured in paper-based technical manuals and adding intelligent functionality to these designs are two of many possible design options. Research also dispels a myth concerning the history of modern technical communication and illustrates the development of many genres and subgenres. Modern technical communication was not born of World War II as many scholars suggest, but was a legitimate field in eighteenth-century America. Finally, historical research in Army technical communication shows the systematic progression of a technological society and our increasing dependence on machine intelligence.
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Date Issued: 2004
Identifier: CFE0000060, ucf:46088
Format: Document (PDF)
PURL: http://purl.flvc.org/ucf/fd/CFE0000060

rhetoric (30)	+ -
digital rhetoric (8)	+ -
Rhetoric (7)	+ -
rhetorical analysis (6)	+ -
composition (4)	+ -

feminism (4)	+ -
pedagogy (4)	+ -
technical communication (4)	+ -
visual rhetoric (4)	+ -
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agency (3)	+ -
digital humanities (3)	+ -
identification (3)	+ -
power (3)	+ -
technical writing (3)	+ -
writing (3)	+ -
Google (2)	+ -
Technical Communication (2)	+ -
activism (2)	+ -
communication (2)	+ -
critical discourse analysis (2)	+ -
digital activism (2)	+ -
gender (2)	+ -
hypertext (2)	+ -
institutional critique (2)	+ -
intertextuality (2)	+ -
kairos (2)	+ -
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Jones, Dan (5)	+ -
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