Current Search: recall (x)
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Title
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COLLEGE STUDENTS' RECALL OF AND ATTITUDES TOWARD BRAND PLACEMENT IN REALITY TELEVISION PROGRAMMING.
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Creator
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Fayemi, Temitayo, Kenney, Richard, University of Central Florida
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Abstract / Description
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This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason...
Show moreThis thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference based on the perceived level of the reality of the programming.
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Date Issued
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2006
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Identifier
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CFE0000921, ucf:46735
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0000921
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Title
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Johnson (&) Johnson's Recall Debacle.
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Creator
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Eaddy, Lashonda, Holladay, Sherry, Neuberger, Lindsay, Coombs, Timothy, University of Central Florida
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Abstract / Description
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Johnson (&) Johnson (J(&)J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J(&)J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J(&)J has become a poster child for poor crisis communications amidst a flood of recalls that started in...
Show moreJohnson (&) Johnson (J(&)J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J(&)J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J(&)J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs' (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop a coding scheme for a content analysis of newspaper coverage surrounding the 1982 Tylenol recall as well as current recalls issued by J(&)J from November 2009 through April 2012. The samples included newspaper articles from New York Times and Chicago Tribune. Results showed that most of the stories in both samples did not evaluate J(&)J's operational response or reputation overall. However, when the news coverage did evaluate J(&)J, coverage from the 1982 sample was positive and evenly balanced between favorable and unfavorable, compared to negative and unfavorable in the current sample. Additionally, when crisis type was mentioned in the coverage, the 1982 crisis was more likely described as a victim crisis while the current crises were more likely described as an accident or preventable crisis. When the 1982 sample was examined for mentions of previous recalls there were none compared to 80.5% of the current sample mentioning a previous recall. The results support the tenets of SCCT, information giving strategies and reputation management strategies. Additionally, the results provide valuable information for crisis managers regarding the media's inclusion or, lack thereof, organizations' controlled media such as news releases.
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Date Issued
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2012
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Identifier
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CFE0004372, ucf:52880
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004372
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Title
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POLITICIAL CONSERVATISM AND ITS EFFECTS ON MEMORY AND BASIC RECALL.
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Creator
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Caine, Simon, Smither, Janan, University of Central Florida
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Abstract / Description
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The purpose of this study was to investigate how conservatism affects a person's perception of everyday details. It is hypothesized that there will be a positive correlation between the participants' conservative ratings and the amount of details from the readings they recall that are also conservative. This will also mean that there will be a negative correlation between the participants scoring higher on the conservatism scale and the amount of liberal details they recall. A similar pattern...
Show moreThe purpose of this study was to investigate how conservatism affects a person's perception of everyday details. It is hypothesized that there will be a positive correlation between the participants' conservative ratings and the amount of details from the readings they recall that are also conservative. This will also mean that there will be a negative correlation between the participants scoring higher on the conservatism scale and the amount of liberal details they recall. A similar pattern is expected to be discovered pertaining to participants that identify as more liberal. How is this measured? The participants will be asked to rate the their political views on a scale of 1-6, 1 being extremely liberal, and 6 being extremely conservative. A transcript of a political debate will contain views that are both conservative and liberal. Each view will be backed up by details supporting each of a candidate's policies. The transcript will include minor grammatical errors including punctuation, spelling, and tenses, all of which the participant will be asked to correct. Following this will be a mathematical task which will include converting mixed numbers to improper fractions at the difficulty of a fifth grade level. A memory recall task will then be administered to the participants asking them to recall as many of the details from the debate as possible.
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Date Issued
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2011
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Identifier
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CFH0003773, ucf:44745
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0003773
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Title
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INDIVIDUAL DIFFERENCES IN EYEWITNESS TESTIMONY.
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Creator
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Cal, Noel A, Mouloua, Mustapha, University of Central Florida
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Abstract / Description
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Eyewitness testimony plays a crucial role in the justice system. Misidentification from eyewitnesses was reported in 70% of 300 DNA exonerations of wrongfully convicted individuals (Wixted et al., 2015). Similarly, many convicts can also be set free because of juror's faulty eyewitness recall during examination. Previous research indicated that females are more reliable in recall than men. However, these findings were not extensively examined with regards to time delay prior to the trial....
Show moreEyewitness testimony plays a crucial role in the justice system. Misidentification from eyewitnesses was reported in 70% of 300 DNA exonerations of wrongfully convicted individuals (Wixted et al., 2015). Similarly, many convicts can also be set free because of juror's faulty eyewitness recall during examination. Previous research indicated that females are more reliable in recall than men. However, these findings were not extensively examined with regards to time delay prior to the trial. Thus, it is important to systematically examine the various factors that influence eyewitness testimony. The present study was designed to empirically examine the effects of gender, interview technique, and time interval on eyewitness recall. It was hypothesized that female participants would outscore male participants in both facial and detail recall. It was also hypothesized that the cognitive interview would yield more accurate details about the crime in comparison to the standard interview. It was hypothesized that recall for participants would decay as the time interval increased. One hundred and four participants were randomly selected from a southeastern university to participate in the study. Ages of the participants ranged from 18-40 and consisted of fifty-two males and fifty-two females. They were required to complete a series of questionnaires consisting of demographics, mood measure, personality test, and standard/cognitive interviews. The results showed a significant effect between gender, interview technique, and time interval on detail recall. In addition, there was a significant main effect for interview type. There was a significant effect of gender and time interval on facial recall. It was found that extraversion significantly predicted detail recall as did agreeableness and neuroticism. The present findings further extend previous research examining the most effective interviewing techniques for eyewitness recall. It also indicated that females can accurately recall faces after a time delay in comparison to men. Furthermore, these results also clearly indicate that gender and time interval play a significant role in facial recall. Finally, the findings have practical implications for the jury selection system. For example, attorneys and judges might be inclined to choose women over men for specific cases where eyewitness details may be crucial for conviction. In addition, they may also use facial shots in order to enhance eyewitness recall. Personality measures can assist detectives to determine if a suspect is suitable for an interview. If at all possible, administering personality test for jurors may help in determining certain personality types are more prone to error.
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Date Issued
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2016
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Identifier
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CFH2000152, ucf:46033
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH2000152
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Title
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BELIEFS OF GRADUATE STUDENTS ABOUT UNSTRUCTURED COMPUTER USE IN FACE-TO-FACE CLASSES WITH INTERNET ACCESS AND ITS INFLUENCE ON STUDENT RECALL.
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Creator
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Johnson, Gregory, Gunter, Glenda, University of Central Florida
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Abstract / Description
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The use of computers equipped with Internet access by students during face-to-face (F2F) class sessions is perceived as academically beneficial by a growing number of students and faculty members in universities across the United States. Nevertheless, some researchers suggest unstructured computer use detached from the immediate class content may negatively influence student participation, increase distraction levels, minimize recall of recently presented information, and decrease student...
Show moreThe use of computers equipped with Internet access by students during face-to-face (F2F) class sessions is perceived as academically beneficial by a growing number of students and faculty members in universities across the United States. Nevertheless, some researchers suggest unstructured computer use detached from the immediate class content may negatively influence student participation, increase distraction levels, minimize recall of recently presented information, and decrease student engagement. This study investigates graduate students' beliefs about computer use with Internet access during graduate face-to-face lecture classes in which computer use is neither mandated nor integrated in the class and the effect of such use on student recall. Methods include a 44-item questionnaire to investigate graduate students' beliefs about computers and two experiments to investigate the influence of computer use during a lecture on students' memory recall. One experimental group (open laptop) used computers during a lecture while the other (closed laptop) did not. Both groups were given the same memory recall test after the lectures, and the resulting scores were analyzed. Two weeks later, a second phase of the experiment was implemented in which laptop groups were reversed. Results from the first experiment indicated no statistically significant difference in recall scores between the open laptop group (M = 54.90, SD = 19.65) and the closed laptop group (M = 42.86, SD = 16.68); t (29) = -1.82, p = .08 (two tailed). Conversely, the second experiment revealed statistically significant differences in scores between the open laptop (M = 39.67, SD = 15.97) and the closed laptop group (M = 59.29, SD = 26.88); t (20.89) = 2.37, p = .03 (two tailed). The magnitude of the difference in mean scores (mean difference = 19.62, 95% CI: 2.39 to 36.85) was large (eta squared = 0.17). Multiple regression analysis suggests two factors accounted for 10% of the variance in recall scores: (1) students' beliefs about distractions from computer use, and (2) beliefs about the influence of computer use on memory recall. Based on survey findings, participants (N=116) viewed computers and Internet access in graduate classes as helpful academic tools, but distractions from computer use were major sources of concern for students who used computers in graduate classes and those who did not. Additionally, participants believed academic productivity would increase if instructors integrated computer use appropriately in the curricula. Results of the survey and experiments suggest unstructured computer use with Internet access in the graduate classroom is strongly correlated with increased student distractions and decreased memory recall. Thus, restricting unstructured computer use is likely to increase existing memory recall levels, and increasing unstructured computer use is likely to reduce memory recall. Recommendations include changes in the way students use computers, pedagogical shifts, computer integration strategies, modified seating arrangements, increased accountability, and improved interaction between instructors and students.
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Date Issued
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2009
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Identifier
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CFE0002950, ucf:47966
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0002950
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Title
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Facilitating Information Retrieval in Social Media User Interfaces.
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Creator
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Costello, Anthony, Tang, Yubo, Fiore, Stephen, Goldiez, Brian, University of Central Florida
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Abstract / Description
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As the amount of computer mediated information (e.g., emails, documents, multi-media) we need to process grows, our need to rapidly sort, organize and store electronic information likewise increases. In order to store information effectively, we must find ways to sort through it and organize it in a manner that facilitates efficient retrieval. The instantaneous and emergent nature of communications across networks like Twitter makes them suitable for discussing events (e.g., natural disasters...
Show moreAs the amount of computer mediated information (e.g., emails, documents, multi-media) we need to process grows, our need to rapidly sort, organize and store electronic information likewise increases. In order to store information effectively, we must find ways to sort through it and organize it in a manner that facilitates efficient retrieval. The instantaneous and emergent nature of communications across networks like Twitter makes them suitable for discussing events (e.g., natural disasters) that are amorphous and prone to rapid changes. It can be difficult for an individual human to filter through and organize the large amounts of information that can pass through these types of social networks when events are unfolding rapidly. A common feature of social networks is the images (e.g., human faces, inanimate objects) that are often used by those who send messages across these networks. Humans have a particularly strong ability to recognize and differentiate between human Faces. This effect may also extend to recalling information associated with each human Face. This study investigated the difference between human Face images, non-human Face images and alphanumeric labels as retrieval cues under different levels of Task Load. Participants were required to recall key pieces of event information as they emerged from a Twitter-style message feed during a simulated natural disaster. A counter-balanced within-subjects design was used for this experiment. Participants were exposed to low, medium and high Task Load while responding to five different types of recall cues: (1) Nickname, (2) Non-Face, (3) Non-Face (&) Nickname, (4) Face and (5) Face (&) Nickname. The task required participants to organize information regarding emergencies (e.g., car accidents) from a Twitter-style message feed. The messages reported various events such as fires occurring around a fictional city. Each message was associated with a different recall cue type, depending on the experimental condition. Following the task, participants were asked to recall the information associated with one of the cues they worked with during the task. Results indicate that under medium and high Task Load, both Non-Face and Face retrieval cues increased recall performance over Nickname alone with Non-Faces resulting in the highest mean recall scores. When comparing medium to high Task Load: Face (&) Nickname and Non-Face significantly outperformed the Face condition. The performance in Non-Face (&) Nickname was significantly better than Face (&) Nickname. No significant difference was found between Non-Faces and Non-Faces (&) Nickname. Subjective Task Load scores indicate that participants experienced lower mental workload when using Non-Face cues than using Nickname or Face cues. Generally, these results indicate that under medium and high Task Load levels, images outperformed alphanumeric nicknames, Non-Face images outperformed Face images, and combining alphanumeric nicknames with images may have offered a significant performance advantage only when the image is that of a Face. Both theoretical and practical design implications are provided from these findings.
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Date Issued
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2014
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Identifier
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CFE0005318, ucf:50524
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0005318
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Title
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PAUL VERHOEVEN, MEDIA MANIPULATION, AND HYPER-REALITY.
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Creator
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Malchiodi, Emmanuel, Janz, Bruce, University of Central Florida
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Abstract / Description
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Dutch director Paul Verhoeven is a polarizing figure. Although many of his American made films have received considerable praise and financial success, he has been lambasted on countless occasions for his gratuitous use of sex, violence, and contentious symbolism - 1995s Showgirls was overwhelmingly dubbed the worst film of all time and 1997s Starship Troopers earned him a reputation as a fascist. Regardless of the controversy surrounding him, his science fiction films are a move beyond the...
Show moreDutch director Paul Verhoeven is a polarizing figure. Although many of his American made films have received considerable praise and financial success, he has been lambasted on countless occasions for his gratuitous use of sex, violence, and contentious symbolism - 1995s Showgirls was overwhelmingly dubbed the worst film of all time and 1997s Starship Troopers earned him a reputation as a fascist. Regardless of the controversy surrounding him, his science fiction films are a move beyond the conventions of the big blockbuster science fiction films of the 1980s (E.T. and the Star Wars trilogy are prime examples), revealing a deeper exploration of both sociopolitical issues and the human condition. Much like the novels of Philip K. Dick (and Verhoeven's 1990 film Total Recall - an adaptation of a Dick short story), Verhoeven's science fiction work explores worlds where paranoia is a constant and determining whether an individual maintains any liberty is regularly questionable. In this thesis I am basically exploring issues regarding power. Although I barely bring up the term power in it, I feel it is central. Power is an ambiguous term; are we discussing physical power, state power, objective power, subjective power, or any of the other possible manifestations of the word? The original Anglo-French version of power means to be able,asking whether it is possible for one to do something. In relation to Verhoeven's science fiction work each demonstrates the limitations placed upon an individual's autonomy, asking are the protagonists capable of independent agency or rather just environmental constructs reflecting the myriad influences surrounding them. Does the individual really matter in the post-modern world, brimming with countless signs and signifiers? My main objective in this writing is to demonstrate how this happens in Verhoeven's films, exploring his central themes and subtext and doing what science fiction does: hold a mirror up to the contemporary world and critique it, asking whether our species' current trajectory is beneficial or hazardous.
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Date Issued
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2011
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Identifier
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CFH0003844, ucf:44697
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFH0003844