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(1 - 11 of 11)
- Title
- NEWS OR SPECULATION? A COMPARATIVE CONTENT ANALYSIS OF HEADLINES AND THE PREVALENCE OF SPECULATIVE LANGUAGE IN CORPORATE AND INDEPENDENTLY OWNED NEWSPAPERS.
- Creator
-
Hudock, Lindsay, Costain, Gene, University of Central Florida
- Abstract / Description
-
This study began with the question of whether the press is conveying messages that contain speculation of future events as opposed to the recounting of current events. Speculative language is a form of subjective speech and as such its presence in press content defies the journalist principle of objectivity. The analysis sought to identify two newspaper's use of speculative language within headlines in the news sections. Two other variables considered were article placement, and the ownership...
Show moreThis study began with the question of whether the press is conveying messages that contain speculation of future events as opposed to the recounting of current events. Speculative language is a form of subjective speech and as such its presence in press content defies the journalist principle of objectivity. The analysis sought to identify two newspaper's use of speculative language within headlines in the news sections. Two other variables considered were article placement, and the ownership structure of the news organizations. Previous research supports the claim that the ownership structure of an organization can influence the content it publishes (Lacy, 1986). With this in mind, the study attempted to determine if these variables have an affect on the nature or frequency of speculative language in news content. The researcher explored the question of speculative language in the press by analyzing headlines from the A (Main) and Local sections from two Florida newspapers, the corporately owned Orlando Sentinel and the independent St. Petersburg Times. The researcher chose to study headlines because they convey the newsworthiness of the story and former research confirms that reader perceptions of a news account can depend on the headline (Pfau, 1995; Tannenbaum, 1953). The aim was to comparatively study the news headlines through quantitative content analysis of the language used.
Show less - Date Issued
- 2005
- Identifier
- CFE0000718, ucf:46622
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000718
- Title
- Toward nationalization of industry.
- Creator
-
Laidler, Harry Wellington
- Date Issued
- 1949
- Identifier
- 2683079, CFDT2683079, ucf:5024
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/FCLA/DT/2683079
- Title
- TWO ESSAYS ON INSTITUTIONAL INVESTORS.
- Creator
-
Nguyen, Hoang, Chen, Honghui, University of Central Florida
- Abstract / Description
-
This dissertation consists of two essays investigating the trading by institutions and its impact on the stock market. In the first essay, I investigate why changes in institutional breadth predict return. I first show that changes in breadth are positively associated with abnormal returns over the following four quarters. I then demonstrate that this return predictability can be attributed to the information about the firms' future operating performance. When I examine different types of...
Show moreThis dissertation consists of two essays investigating the trading by institutions and its impact on the stock market. In the first essay, I investigate why changes in institutional breadth predict return. I first show that changes in breadth are positively associated with abnormal returns over the following four quarters. I then demonstrate that this return predictability can be attributed to the information about the firms' future operating performance. When I examine different types of institutions independently, I find that the predictive power varies across the population of institutions. More specifically, institutions that follow active management style are better able to predict future returns than the passive institutions, and their predictive power appears to be associated with information about future earnings growth. These findings are consistent with the information hypothesis that changes in breadth of institutional ownership can predict return because they contain information about the fundamental value of firms. In the second essay, I examine institutional herding behavior and its impact on stock prices. I document that herds by institutions usually last for more than one quarter and that herds occur more frequently for small and medium size stocks. I find that after herds end, there are reversals in stocks returns for up to four quarters. The magnitude of reversals is positively related to the duration of herding, and negatively related to the price impact of current herding activity. This pattern in returns prevails for all sub-periods examined and is concentrated in small and medium size stocks. My findings suggest that institutional herding may destabilize stock prices.
Show less - Date Issued
- 2007
- Identifier
- CFE0001731, ucf:47304
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0001731
- Title
- GUN OWNERSHIP TRENDS IN THE UNITED STATES, 1973-2000.
- Creator
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Ruckert, Jason Michael, Wright, James, University of Central Florida
- Abstract / Description
-
In the last half century, gun ownership has been one of the most hotly debated topics in the United States. The right to bear arms was written into the U. S. Constitution and into the hearts and minds of its citizens. During the last half century, however, numerous gun control laws have been enacted at Federal, state and local levels, and it can be argued (plausibly or not) that part of the "legislative intent" has been to decrease the number of gun owning households in the United States. For...
Show moreIn the last half century, gun ownership has been one of the most hotly debated topics in the United States. The right to bear arms was written into the U. S. Constitution and into the hearts and minds of its citizens. During the last half century, however, numerous gun control laws have been enacted at Federal, state and local levels, and it can be argued (plausibly or not) that part of the "legislative intent" has been to decrease the number of gun owning households in the United States. For many decades, this number hovered at one half of all households (Wright, 1995). The possible success of these gun control efforts is suggested by an apparent and rather sharp decline in the ownership percentage beginning in the 1990s. In 2000, the household gun ownership rate had decreased to 32.5% (according to the General Social Survey). The question raised in this thesis is how to account for declining gun ownership. More specifically, I ask if there has in fact been a decline in ownership, or whether the apparent decline is an illusion resulting from changing demographics. A third possibility, that social norms have changed such that admitting gun ownership in surveys is now more problematic for many people, is also considered and seems, indeed, to be the most telling line of explanation.
Show less - Date Issued
- 2004
- Identifier
- CFE0000017, ucf:46133
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000017
- Title
- Personalized Digital Body: Enhancing Body Ownership and Spatial Presence in Virtual Reality.
- Creator
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Jung, Sungchul, Hughes, Charles, Foroosh, Hassan, Wisniewski, Pamela, Bruder, Gerd, Sandor, Christian, University of Central Florida
- Abstract / Description
-
person's sense of acceptance of a virtual body as his or her own is generally called virtual body ownership (VBOI). Having such a mental model of one's own body transferred to a virtual human surrogate is known to play a critical role in one's sense of presence in a virtual environment. Our focus in this dissertation is on top-down processing based on visual perception in both the visuomotor and the visuotactile domains, using visually personalized body cues. The visual cues we study here...
Show moreperson's sense of acceptance of a virtual body as his or her own is generally called virtual body ownership (VBOI). Having such a mental model of one's own body transferred to a virtual human surrogate is known to play a critical role in one's sense of presence in a virtual environment. Our focus in this dissertation is on top-down processing based on visual perception in both the visuomotor and the visuotactile domains, using visually personalized body cues. The visual cues we study here range from ones that we refer to as direct and others that we classify as indirect. Direct cues are associated with body parts that play a central role in the task we are performing. Such parts typically dominate a person's foveal view and will include one or both of their hands. Indirect body cues come from body parts that are normally seen in our peripheral view, e.g., legs and torso, and that are often observed through some mediation and are not directly associated with the current task.This dissertation studies how and to what degree direct and indirect cues affect a person's sense of VBOI for which they are receiving direct and, sometimes, inaccurate cues, and to investigate the relationship between enhanced virtual body ownership and task performance. Our experiments support the importance of a personalized representation, even for indirect cues. Additionally, we studied gradual versus instantaneous transition between one's own body and a virtual surrogate body, and between one's real-world environment and a virtual environment. We demonstrate that gradual transition has a significant influence on virtual body ownership and presence. In a follow-on study, we increase fidelity by using a personalized hand. Here, we demonstrate that a personalized hand significantly improves dominant visual illusions, resulting in more accurate perception of virtual object sizes.
Show less - Date Issued
- 2018
- Identifier
- CFE0007024, ucf:52033
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007024
- Title
- ASSESSMENT OF PRODUCT AND SERVICE ATTRIBUTES AND CONSUMERS' WILLINGNESS TO PAY IN THE VACATION OWNERSHIP INDUSTRY USING THE KANO MODEL AND CONJOINT ANALYSIS.
- Creator
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Gregory, Amy, Parsa, HG, University of Central Florida
- Abstract / Description
-
The ongoing pursuit of understanding how consumers' expectations can be achieved or exceeded has long been an area of interest for academics and practitioners alike. A multitude of measures of satisfaction have been developed, applied, and adopted with the end goal of understanding how satisfied individuals, or groups of individuals, are with a given product, service, or specific attribute of a product. And, while both academic and practical research has identified and focused on explicit...
Show moreThe ongoing pursuit of understanding how consumers' expectations can be achieved or exceeded has long been an area of interest for academics and practitioners alike. A multitude of measures of satisfaction have been developed, applied, and adopted with the end goal of understanding how satisfied individuals, or groups of individuals, are with a given product, service, or specific attribute of a product. And, while both academic and practical research has identified and focused on explicit attributes relevant to particular products or services, the general consensus appears to support the thinking that higher satisfaction is better. But this may not hold true when one considers that not all attributes are equal in terms of their effect on overall customer satisfaction or that different customer segments may value product attributes differently. From this premise, the current research proposes a model that may be used to classify product and process attributes within the services industry, and augments the traditional method of data analysis in an effort to improve the efficacy of the information gathered. The theoretical foundation of the study is based on a modified Kano Model, a research model that has been widely applied across a variety of industries and products. Responses from 3,231 consumers were collected in a nationwide survey conducted in the United States. A random sampling method was used with the intention of achieving sufficient heterogeneity among the study participants. This study provides a comprehensive review of literature related to the Kano Model that has also been summarized in a tabular form (Table 3), providing the readers with a robust synthesis of literature (1984-2010) to include authors, publication dates, sources, titles, research contexts, etc. Further, since the Kano Model was initially developed more than 20 years ago in 1984 with a focus on manufacturing and durable goods, this study introduces a Modified Kano Model that may be better suited for evaluation of attributes related to services. In the Modified Kano Model, the attributes of the original Kano Model (Attractive Quality, One-Dimensional Quality, Must-be Quality, Reverse Quality, and Indifferent Quality) have been modified to better reflect the intangibility and other distinctive characteristics of services. The revised attribute categories have been titled as Desirable Attributes, Positive Attributes, Critical Attributes, Negative Attributes, and Zone of Indifference. The study also provides an extensive discussion of conjoint analysis techniques, historical evolution, and a review of application of conjoint analysis across various industries; including research within and beyond the hospitality industry. Essentially this study delivers a primer on conjoint methodology. Related to the conjoint analysis components for this research, this study employs Sawtooth Software as the platform for the web-based questionnaire, as well as the data analysis. Sawtooth Software's products are the most widely used conjoint analysis systems in the world providing a variety of solutions from traditional full profile conjoint analysis to more advanced adaptive choice conjoint analysis techniques. This study employs the Choice-Based Conjoint technique; one of the most commonly used techniques in academic research. Choice-based conjoint provides respondents a series of set choices from which they express preferences for specific attribute combinations. Choice-based conjoint analysis is widely used due to its ability to simulate consumer behavior in the marketplace more precisely. Through the use of the Modified Kano Model and choice-based conjoint analysis, this study assessed the role of process and product attributes in consumers' willingness to pay for and utilize products in the vacation ownership industry. The current study has identified product and process attributes that are preferred by the customer, categorized the attributes according to their anticipated effect on customer satisfaction, and quantified customer preferences of each in order to establish customer attribute preferences within the vacation ownership industry. In a two-pronged approach, this study explored two distinct aspects of the consumer's vacation ownership experience: the purchase process and the use of the lodging product. Since it has been shown that the Kano Model is effective in categorizing attributes according to the anticipated effect on customer satisfaction in a manufacturing environment, a modified version of this model was extended to a service sector, the vacation ownership industry. This Modified Kano Model was used to determine consumers' preferences for the vacation ownership product during its use, as well as throughout the purchase process. In addition, the Kano methodology was augmented through the use of Fong's test of statistical significance and Conjoint Analysis in an effort to improve the quality of the information gathered, and advance the efficiency and applicability of the instrument. This study identified attributes of the vacation ownership product that are positively related to customer satisfaction. Specifically, the following attributes were categorized by the respondents as being positively related to their product satisfaction: 1) a sales executive to guide the prospective purchaser through the sales process, 2) a purchase incentive, 3) resort-like hotel services, i.e., concierge, 4) affiliation with an exchange company, 5) resort amenities, i.e., fitness center, 6) ability to trade for hotel program benefits, and 7) a vacation counselor to assist with vacation planning. In the Modified Kano Model they are described as Positive Attributes based on the relationship to product satisfaction. Perhaps equally as important as understanding the positive effect of attributes is understanding which attributes have no incremental effect on product satisfaction. In this study, the majority of the respondents categorized the availability of a finance package and the presence of onsite activities as attributes that neither added to their satisfaction or dissatisfaction with the product. These attributes are termed as Zone of Indifference in the Modified Kano Model since they neither add to nor detract from overall product satisfaction. In an effort to quantify consumer preference for particular attributes, this study employed conjoint analysis to test the presence/absence of the study attributes in a series of simulations. Two fixed choice sets and a "none option" were also employed to improve the reliability of the results. The result of the conjoint simulation revealed that willingness to pay for the vacation ownership product varied based on product features, and it also varied across respondents. Possibly the most imperative outcome of this research is that this study uncovered attribute preferences that have a significant influence on satisfaction or price paid for the vacation ownership product. The findings of the research were consistent with previous literature in that it was found that attributes of the product could be classified using the Modified Kano Model, and that consumers are satisfied with the product purchased. However, this research goes beyond previous studies in that it specifies the anticipated effect on satisfaction and consumer willingness to pay at the attribute level for both the purchase and use of the vacation ownership product. Further, while this research identified that consumers' basic needs are being met and the industry is delivering on expectations related to attributes that contribute to overall satisfaction, it also uncovered opportunities for product development and pricing strategies that may assist in attracting new customers and expanding the vacation ownership segment of the lodging industry. In addition to an explicit discussion of the results, this dissertation provides specific practical implications based on the findings. This research could be considered unique as it is a comprehensive view into customer satisfaction and willingness to pay related to both the purchase and the consumption of a vacation product. As a result, an additional contribution could be the establishment of a benchmark for future studies.
Show less - Date Issued
- 2011
- Identifier
- CFE0003968, ucf:48707
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003968
- Title
- Total Ownership Cost Modeling of Technology Adoption Using System Dynamics: Implications for ERP Systems.
- Creator
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Esmaeilian, Behzad, Karwowski, Waldemar, Mollaghasemi, Mansooreh, Xanthopoulos, Petros, Ahram, Tareq, Kincaid, John, University of Central Florida
- Abstract / Description
-
Investment in new technologies is considered by firms as a solution to improve their productivity, product and service quality and their competitive advantages in the global market. Unfortunately, not all technology adoption projects have met their intended objectives. The complexity of technology adoption along with little consideration of the long term cost of the technology, are among the factors that challenge companies while adopting a new technology. Companies often make new technology...
Show moreInvestment in new technologies is considered by firms as a solution to improve their productivity, product and service quality and their competitive advantages in the global market. Unfortunately, not all technology adoption projects have met their intended objectives. The complexity of technology adoption along with little consideration of the long term cost of the technology, are among the factors that challenge companies while adopting a new technology. Companies often make new technology adoption decision without enough attention to the total cost of the technology over its lifecycle. Sometimes poor decision making while adopting a new technology can result in substantial recurring loss impacts. Therefore, estimating the total cost of the technology is an important step in justifying the technology adoption. Total Ownership Cost (TOC) is a wildly-accepted financial metric which can be applied to study the costs associated with the new technology throughout its lifecycle. TOC helps companies analyze not only the acquisition and procurement cost of the technology, but also other cost components occurring over the technology usage and service stage. The point is that, technology adoption cost estimation is a complex process involving consideration of various aspects such as the maintenance cost, technology upgrade cost and the cost related to the human-resource. Assessing the association between the technology characteristics (technology upgrades over its life cycle, compatibility with other systems, technology life span, etc) and the TOC encompasses a high degree of complexity. The complexity exists because there are many factors affecting the cost over time. Sometimes decisions made today can have long lasting impact on the system costs and there is a lag between the time the decision is taken and when outcomes occur. An original contribution of this dissertation is development of a System Dynamics (SD) model to estimate the TOC associated with the new technology adoption. The SD model creates casual linkage and relationships among various aspects of the technology adoption process and allows decision makers to explore the impact of their decisions on the total cost that the technology brings into the company. The SD model presented in this dissertation composes of seven sub-models including (1) technology implementation efforts, (2) workforce training, (3) technology-related workforce hiring process, (4) preventive and corrective maintenance process, (5) technology upgrade, (6) impact of technology on system performance and (7) total ownership cost sub model. A case study of Enterprise Resource Planning (ERP) system adoption has been used to show the application of the SD model. The results of the model show that maintenance, upgrade and workforce hiring costs are among the major cost components in the ERP adoption case study presented in Chapter 4. The simulation SD model developed in this dissertation supports trade-off analysis and provides a tool for technology scenarios evaluation. The SD model presented here can be extended to provide a basis for developing a decision support system for technology evaluation.?
Show less - Date Issued
- 2013
- Identifier
- CFE0004836, ucf:49686
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004836
- Title
- Dog Ownership as a Catalyst of Conflict and Relationship Maintenance in Romantic Relationships.
- Creator
-
Elrick, Ashley, Weger, Harry, Miller, Ann, Hastings, Sally, University of Central Florida
- Abstract / Description
-
Pets are a common aspect of life for many Americans. In 2012, 36.5% of American household owned dogs and 30.4% owned cats (American Veterinary Medical Foundation, 2012). The purpose on this study was to explore the influence of dog ownership on romantic relationships. Specifically, this thesis investigates how dog ownership acts as a catalyst of relational maintenance and conflict behavior in interactions about the couple's dog. No prior research has been conducted on the role dogs' play in...
Show morePets are a common aspect of life for many Americans. In 2012, 36.5% of American household owned dogs and 30.4% owned cats (American Veterinary Medical Foundation, 2012). The purpose on this study was to explore the influence of dog ownership on romantic relationships. Specifically, this thesis investigates how dog ownership acts as a catalyst of relational maintenance and conflict behavior in interactions about the couple's dog. No prior research has been conducted on the role dogs' play in enacting relational maintenance or conflict in romantic relationships, so it is unclear if there is an influence to the these behaviors. This study asks how dog ownership might act as a centripetal force pulling the relationship together (e.g. relational maintenance) and/or as a centrifugal force pushing the partners apart (e.g. conflict). A total of 379 participants were recruited through social media to complete a short online survey. The survey asked questions on the romantic relationship, dog ownership, conflict regarding the dog, relational maintenance activities regarding the dog, and demographics. The majority of participants reported engaging in 8 of the 24 relational maintenance activities (")often(") or (")always(") and 3 of the 30 conflict topics occurred at least one or more times. Satisfaction with the romantic relationship associated positively with partial weak and negligible correlations to the relational maintenance activities and one negligible association with a conflict topic. A thematic analysis provides details on the short answers participants provided. The results shows that dogs do provide couples opportunities for relational maintenance but also are the source of conflict. This research is the start to understanding the role of dog ownership within romantic relationship. While each couple and dog may produce different influences on the relationship, this study is the start for the investigation and provides guidance for future research.
Show less - Date Issued
- 2014
- Identifier
- CFE0005328, ucf:50533
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005328
- Title
- Predicting Gun Ownership in America: Birth Cohort, Political Views, and Attitudes Towards Gun Control Legislation.
- Creator
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Adams, Jared, Gay, David, Donley, Amy, Corzine, Harold, University of Central Florida
- Abstract / Description
-
With mass shootings occurring with frightening regularity, research into gun ownership behavior is becoming increasingly important for public policy creation and public safety. While extant research tells us that firearm ownership is woven deep into the historical fabric of American culture, scholarship has yet to fully explore predictors for gun ownership. Employing 2015 Pew Research Center political survey data, this study examines the predictive effects of birth cohort, political ideology,...
Show moreWith mass shootings occurring with frightening regularity, research into gun ownership behavior is becoming increasingly important for public policy creation and public safety. While extant research tells us that firearm ownership is woven deep into the historical fabric of American culture, scholarship has yet to fully explore predictors for gun ownership. Employing 2015 Pew Research Center political survey data, this study examines the predictive effects of birth cohort, political ideology, and attitudes towards gun control legislation on gun ownership, with and without controls, using hierarchical binary logistic regression models. The presented models examine three separate cohorts: The Millennials, Generation X, and the Baby Boomers. Findings reveal that Millennials, liberal political ideology, attitudes which stress the importance of controlling, as opposed to protecting, gun ownership are significantly less likely to own a firearm. Furthermore, gender, household income, population density, southern residency, and race were also found to significantly influence gun ownership. Implications, limitations, and recommendations for future research are also discussed. While this research cannot perfectly predict individual gun ownership, it does effectively highlight several important facts to consider. From the fog of media speculation, political grandstanding, and overly simplistic and unwarranted assumptions, the results of this study bring into full view the inherent complexity of American gun ownership.
Show less - Date Issued
- 2017
- Identifier
- CFE0006706, ucf:51913
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006706
- Title
- A System Dynamics Model for Manpower and Technology Implementation Trade-off and Cost Estimation.
- Creator
-
Jiang, Hong, Karwowski, Waldemar, Kincaid, John, Reinerman, Lauren, Ahram, Tareq, University of Central Florida
- Abstract / Description
-
The U.S. Navy has been confronted with budget cuts and constraints during recent years. This reduction in budget compels the U.S. Navy to limit the number of manpower and personnel to control costs. Reducing the total ownership cost (TOC) has become a major topic of interest for the Navy as plans are made for current and future fleets. According to the U.S. Government Accountability Office (GAO, 2003), manpower is the most influential component of determining the life cycle cost of a ship....
Show moreThe U.S. Navy has been confronted with budget cuts and constraints during recent years. This reduction in budget compels the U.S. Navy to limit the number of manpower and personnel to control costs. Reducing the total ownership cost (TOC) has become a major topic of interest for the Navy as plans are made for current and future fleets. According to the U.S. Government Accountability Office (GAO, 2003), manpower is the most influential component of determining the life cycle cost of a ship. The vast majority of the TOC is comprised of operating and support (O(&)S) costs which account for approximately 65 percent of the TOC. Manpower and personnel costs account for approximately 50 percent of O(&)S costs. This research focused on tradeoff analysis and cost estimation between manpower and new technology implementation. Utilizing concepts from System Dynamics Modeling (SDM), System Dynamics Causal Loop diagrams (CLD) were built to identify major factors when implementing new technology, and then stocks and flows diagrams were developed to estimate manpower cost associated with new technology implementation. The SDM base model reflected an 18 months period for technology implementation, and then compared different technology implementation for different scenarios. This model had been tested by the public data from Department of the Navy (DoN) Budget estimates.The objective of this research was to develop a SDM to estimate manpower cost and technology tradeoff analysis associated with different technology implementations. This research will assist Navy decision makers and program managers when objectively considering the impacts of technology selection on manpower and associated TOC, and will provide managers with a better understanding of hidden costs associated with new technology adoption. Recommendations were made for future study in manpower cost estimation of ship systems. In future studies, one particular type of data should be located to test the model for a specific manpower configuration.
Show less - Date Issued
- 2013
- Identifier
- CFE0004869, ucf:49662
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004869
- Title
- PERCEIVED SERVICE QUALITY'S IMPACT ON BEHAVIORAL INTENTIONS IN THE TIMESHARE INDUSTRY.
- Creator
-
Pollard, Leonard, Malone, Linda, University of Central Florida
- Abstract / Description
-
This study created a model using factor analysis and structural equation modeling to investigate the relationship of service quality, word-of-mouth recommendation and price sensitivity of individuals who experienced a timeshare mini vacation at a branded timeshare resort. The constructs of service quality were developed by creating a survey tool. A total of 4,797 surveys were electronically sent resulting in a total of 1,275 of the individuals surveyed who met the criteria of staying at a...
Show moreThis study created a model using factor analysis and structural equation modeling to investigate the relationship of service quality, word-of-mouth recommendation and price sensitivity of individuals who experienced a timeshare mini vacation at a branded timeshare resort. The constructs of service quality were developed by creating a survey tool. A total of 4,797 surveys were electronically sent resulting in a total of 1,275 of the individuals surveyed who met the criteria of staying at a branded hotel or resort during their mini vacation. Six different variables were created from the ordinal level questions on the survey: Resort Accommodations, Sales Gallery, Sales Presentation, Resort Activities, Resort Staff and Brand Value. These were then used in an exploratory factor analysis to identify latent factors after which structural equation modeling was used to define the relationship between the factors and the independent variables. A total of 44 models were explored and evaluated based on goodness-of-fit metrics. The model that had the best level of fit was a first-order two-factor model. This model was created with an 80% subset and confirmed with a 20% subset of the sample. The factors found represent the Vacation Experience Promise (VEP) and the Vacation Experience Delivery (VED). There was a positive correlation for both VEP and VED with word-of-mouth recommendation and price sensitivity. The research also posited 24 hypotheses of the relationship between the service quality constructs, word-of-mouth recommendation and price sensitivity with the demographic characteristics of guest type, gender, stay type, age, marital status, gross income, timeshare ownership and the number of presentations attended. There was not enough information to support a relationship between the service quality constructs, word-of-mouth recommendation and price sensitivity with regards to gender, gross income and marital status. There was a difference in the scores for the service quality constructs and the varying categories within the age, stay type, and timeshare ownership demographic variables. There was a difference only in the VED scores and the varying categories within the guest type and presentations attended demographic variables. There was also a difference in the scores for the word-of-mouth recommendation construct and the varying categories within the age, guest type, timeshare ownership and number of presentations attended demographic variables. Lastly, there was also a difference in the scores for the price sensitivity construct and the varying categories within the guest type, timeshare ownership and presentation attended demographic variables. The research discusses the business implications associated with these findings and proposes next steps for future research.
Show less - Date Issued
- 2010
- Identifier
- CFE0003475, ucf:48942
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003475
