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HOW AM I NOT MYSELF? A SEMIOTIC ANALYSIS OF IMAGES
Title
HOW AM I NOT MYSELF? A SEMIOTIC ANALYSIS OF IMAGES.
Creator
Main, Michael, Congdon, Kristin, University of Central Florida
Abstract / Description
There has been much debate in the history of philosophy aimed at determining what it is, exactly, that makes a person who and what she is. Varying theories have offered a wide range of concepts in pursuit of the answer to this question. Some thinkers, such as B.F. Skinner, have claimed that it is observable behavior patterns that determine who and what a person is. Yet other thinkers, such as Carl Jung, have attributed unconscious motivators as being determinative in deciphering who and what...
Show moreThere has been much debate in the history of philosophy aimed at determining what it is, exactly, that makes a person who and what she is. Varying theories have offered a wide range of concepts in pursuit of the answer to this question. Some thinkers, such as B.F. Skinner, have claimed that it is observable behavior patterns that determine who and what a person is. Yet other thinkers, such as Carl Jung, have attributed unconscious motivators as being determinative in deciphering who and what a person is. Jung claims that it is the conscious and unconscious working together that determines who and what a person is. The purpose of this thesis is to discover evidence that supports or disproves the theory of self in which the unconscious and conscious work together to determine who and/or what a person is. This is done by semiotically analyzing the Visual Products (VP) of Visual Product Producers (VPP) who were or are afflicted with Bipolar Disorder. This thesis consists of the semiotic analysis of selected works by Jackson Pollock, Virginia Woolf, Vincent Van Gogh, and myself (Michael Main). Semiotic analysis studies how meanings are generated as opposed to what meanings are generated. It should be noted that semiotics was used strictly as a method of analysis and not as a guiding philosophy. In examining how the works of the selected VPPs generate meaning, it is hoped that evidence is produced that proves or disproves the theory of who or what a person is as determined by the interaction of the conscious and unconscious.
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Date Issued
2011
Identifier
CFH0003792, ucf:44776
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0003792
CYBERTERRORISTS: THEIR COMMUNICATIVE MESSAGES AND THE EFFECTS ON TARGETS
Title
CYBERTERRORISTS: THEIR COMMUNICATIVE MESSAGES AND THE EFFECTS ON TARGETS.
Creator
Minei, Elizabeth, Matusitz, Jonathan, University of Central Florida
Abstract / Description
This qualitative study provides a semiotic perspective on cyberterrorism and its opportunity to cause maximal damage while using terrorist propaganda. The very definition of cyberterrorism refers to Internet use, technology, and computer-based networks against critical infrastructures. The application of Stamper's Semiotic Ladder– morphological, empirical, syntactical, semantic, pragmatic and social world –to the various methods of propaganda utilized by cyberterrorists will...
Show moreThis qualitative study provides a semiotic perspective on cyberterrorism and its opportunity to cause maximal damage while using terrorist propaganda. The very definition of cyberterrorism refers to Internet use, technology, and computer-based networks against critical infrastructures. The application of Stamper's Semiotic Ladder– morphological, empirical, syntactical, semantic, pragmatic and social world –to the various methods of propaganda utilized by cyberterrorists will uncover aspects on the transition from traditional to modern methods of attack, cyberterrorist communication, and the recruitment of new members to their cause. Additionally, this research focused on the role of the media in the equation of planning by propaganda to the fruition of an attack. Interviews were collected from ten participants during 30-60 minute segments. Based on the data, five themes emerged: (1) Acknowledgement of the Existence of Cyberterrorism, (2) Postmodern Propaganda and Publicity, (3) Detrimental Effects on Targets, (4) Media Implications , and (5) Communicative Messages. This provides readers with an organized order to the data and provides a way to progressively detail cyberterrorism, with a specific focus on the actual effects of their semiotic intents on targets, on the public, and on the world at large or what is being conveyed. Ultimately, the themes that emerged follow Stamper's Semiotic Ladder, starting with surface level understanding of cyberterrorism and work up to the global impact of cyberterrorism on various aspects of culture, beliefs, and expectations.
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Date Issued
2009
Identifier
CFE0002603, ucf:48277
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002603
THE EVOLUTION OF U.S. CORPORATE LOGOS:A SEMIOTIC ANALYSIS
Title
THE EVOLUTION OF U.S. CORPORATE LOGOS:A SEMIOTIC ANALYSIS.
Creator
Cowin, Erica, Matusitz, Jonathan, University of Central Florida
Abstract / Description
The purpose of this study is to examine the evolution of six U.S. corporate logos – Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks – from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of...
Show moreThe purpose of this study is to examine the evolution of six U.S. corporate logos – Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks – from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958 ) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or "referent" – what the sign refers to), and the interpretant (the effect on the viewer, or the viewer's interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement "evolutionary" in nature. In all six cases, communication plays a major part in logo improvement.
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Date Issued
2011
Identifier
CFE0003597, ucf:48885
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003597
The Signs We Speak: An exploration of the loss of precision and meaning in language today.
Title
The Signs We Speak: An exploration of the loss of precision and meaning in language today.
Creator
Finney, Emilie, Adams, JoAnne, Kovach, Keith, Price, Mark, Lotz, Theo, University of Central Florida
Abstract / Description
My interest is in the beauty and power of language. I have sought to understand language on a systemic level. I have broken language down to alter signified meaning, exalted extinct words, mourned the loss of formal language, and explored the confines of common vernacular.My artwork addresses meaning within the context of Semiotics and Linguistics. I have investigated the Semiotic theories and philosophies of Roland Barthes, Jacques Ranci(&)#232;re, Pierre Guiraud, and Erving Goffman. As...
Show moreMy interest is in the beauty and power of language. I have sought to understand language on a systemic level. I have broken language down to alter signified meaning, exalted extinct words, mourned the loss of formal language, and explored the confines of common vernacular.My artwork addresses meaning within the context of Semiotics and Linguistics. I have investigated the Semiotic theories and philosophies of Roland Barthes, Jacques Ranci(&)#232;re, Pierre Guiraud, and Erving Goffman. As outlined by Roland Barthes, our language is a semiotic system used to communicate meaning. My work is also informed by the rules of Linguistics and the research of Linguists John McWhorter and Guy Deutcher. In my work I have consistently altered the signifiers within our language (words and letters) to affect meaning. I have also broken linguistic rules of syntax, word order, and word morphology (the arrangement of grammatical units), to obscure meaning. In my thesis work I have narrowed the focus of my artwork to exploring the loss of precision in language in popular culture today.I have witnessed changes in language in our culture: changes in language itself and changes in attitudes toward language. Avenues such as the Internet, social media and texting have altered the language people use and have developed a more superficial type of communication. With a desire for ease of delivery and quickness, people have created and used acronyms and catch phrases to carry content. Thus they have created representations for themselves as well as developed a habit of using minimal content. As a result, people have divorced themselves from responsibility for full absorption and communication of information not only in their personal life, but also in their educational and professional life. My work addresses this lack of understanding and reveals the detriment of growing apathy toward clarity in understanding and conviction. My progression to using sound as a medium was a result of my history and experience with music. Through examining the work of contributing artists in sound art, I found artists Laurie Anderson, Susan Philipsz, and Janet Cardiff among the most relevant to my practice. Musicians such as Philip Glass, John Cage and Trevor Wishart, inspired my creative approach as well as how I think about my work. My exploration of sound is not only relevant to the way I work; it is relevant to the direction of the art world. The medium is growing as more museums, galleries and curators are including sound and new media within their spaces. As I continue to develop my artwork and practice, I look forward to what this medium has to offer.
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Date Issued
2014
Identifier
CFE0005165, ucf:50669
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005165
Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology
Title
Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology.
Creator
Miller, Jennifer, Vie, Stephanie, Scott, Blake, Flammia, Madelyn, St. Amant, Kirk, University of Central Florida
Abstract / Description
Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement(-)in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact...
Show moreDigital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement(-)in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact of campaigns, situating specific participant actions in social media on a spectrum. Then, from that model, a new methodology is provided to measure participation and engagement generated by campaign posts. Recommendations are also offered for recursively adjusting campaign posts to better foster democratic digital citizenship. These tools were developed from data generated by #TheFaceOffChallenge, a research project representative of a typical small to medium-size cause-based campaign. #TheFaceOffChallenge also serves as a sample for analysis illustrating how to use these tools. While explicating these tools, this dissertation explores a broad range of topics related to better understanding democratic digital citizenship: online philanthropy, awareness, and digital activism; viral and memetic transmission; tensions between consumption and creation of ideas, content, and knowledge; public(s), counterpublics, and counter-efforts; literacies and access for engagement and participation in algorithmic environments; and visual communication and semiotics.
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Date Issued
2018
Identifier
CFE0007227, ucf:52214
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007227
SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION
Title
SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION.
Creator
Raneri, April, Matusitz, Jonathan, University of Central Florida
Abstract / Description
Research has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and...
Show moreResearch has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and the use of frames, through the application of Prospect Theory. A qualitative semiotic analysis was conducted on 36 images that appeared on www.yahoo.com and www.google.com to find common themes for who is being represented and how information is being portrayed through the images. Results found a high prevalence of representation from the Center for Disease Control and Prevention, other governmental agencies and views from health/medical professionals in both the articles and images.
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Date Issued
2010
Identifier
CFE0003016, ucf:48343
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003016
Crimean Rhetorical Sovereignty: Resisting a Deportation of Identity
Title
Crimean Rhetorical Sovereignty: Resisting a Deportation of Identity.
Creator
Berry, Christian, Pigg, Stacey, Zemlyanskiy, Pavlo, Rounsaville, Angela, University of Central Florida
Abstract / Description
On a small contested part of the world, the peninsula of Crimea, once a part of the former Soviet Union, lives a people who have endured genocide and who have struggled to etch out an identity in a land once their own. They are the Crimean Tatar. Even their name, an exonym promoting the Crimeans' (")peripheral status(") (Powell) and their ensuing (")cultural schizophrenia(") (Vizenor), bears witness to the otherization they have withstood throughout centuries. However, despite attempts to...
Show moreOn a small contested part of the world, the peninsula of Crimea, once a part of the former Soviet Union, lives a people who have endured genocide and who have struggled to etch out an identity in a land once their own. They are the Crimean Tatar. Even their name, an exonym promoting the Crimeans' (")peripheral status(") (Powell) and their ensuing (")cultural schizophrenia(") (Vizenor), bears witness to the otherization they have withstood throughout centuries. However, despite attempts to relegate them to the history books, Crimeans are alive and well in the (")motherland,(") but not without some difficulty. Having been forced to reframe their identities because of numerous imperialistic, colonialist, and soviet behavior and policies, there have been many who have resisted, first and foremost through rhetorical sovereignty, the ability to reframe Crimean Tatar identity through Crimean Tatar rhetoric. This negotiation of identity through rhetoric has included a fierce defense of their language and culture in what Malea Powell calls a (")war with homogeneity,(") a struggle for identification based on resistance. This thesis seeks to understand the rhetorical function of naming practices as acts that inscribe material meaning and perform marginalization or resistance within the context of Crimea-L, a Yahoo! Group listserv as well as immediate and remote Crimean history. To analyze the rhetoric of marginalization and resistance in naming practices, I use the Discourse Historical Approach (DHA) to Critical Discourse Analysis (CDA) within recently archived discourses. Ruth Wodak's DHA strategies will be reappropriated as Naming Practice Strategies, depicting efforts in otherization or rhetorical sovereignty.
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Date Issued
2013
Identifier
CFE0004816, ucf:49749
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004816
THE EARLY MODERN SPACE: (CARTOGRAPHIC) LITERATURE AND THE AUTHOR IN PLACE
Title
THE EARLY MODERN SPACE: (CARTOGRAPHIC) LITERATURE AND THE AUTHOR IN PLACE.
Creator
Myers, Michael, Gleyzon, Francois-Xavier, University of Central Florida
Abstract / Description
In geography, maps are a tool of placement which locate both the cartographer and the territory made cartographic. In order to place objects in space, the cartographer inserts his own judgment into the scheme of his design. During the Early Modern period, maps were no longer suspicious icons as they were in the Middle Ages and not yet products of science, but subjects of discourse and works of art. The image of a cartographer's territory depended on his vision�both the nature and placement of...
Show moreIn geography, maps are a tool of placement which locate both the cartographer and the territory made cartographic. In order to place objects in space, the cartographer inserts his own judgment into the scheme of his design. During the Early Modern period, maps were no longer suspicious icons as they were in the Middle Ages and not yet products of science, but subjects of discourse and works of art. The image of a cartographer's territory depended on his vision�both the nature and placement of his gaze�and the product reflected that author's judgment. This is not a study of maps as such but of Early Modern literature, cartographic by nature�the observations of the author were the motif of its design. However, rather than concretize observational judgment through art, the Early Modern literature discussed asserts a reverse relation�the generation of the material which may be observed, the reality, by the views of authors. Spatiality is now an emerging philosophical field of study, taking root in the philosophy of Deleuze & Guattari. Using the notion prevalent in both Postmodern and Early Modern spatiality, which makes of perception a collective delusion with its roots in the critique of Kant, this thesis draws a through-line across time, as texts such as Robert Burton's An Anatomy of Melancholy, Thomas More's Utopia, and selections from William Shakespeare display a tendency to remove value from the standard of representation, to replace meaning with cognition and prioritize a view of views over an observable world. Only John Milton approaches perception as possibly referential to objective reality, by re-inserting his ability to observe and exist in that reality, in a corpus which becomes less generative simulations of material than concrete signposts to his judgment in the world.
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Date Issued
2015
Identifier
CFH0004899, ucf:53148
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004899
Using Hashtags to Disambiguate Aboutness in Social Media Discourse: A Case Study of #OrlandoStrong
Title
Using Hashtags to Disambiguate Aboutness in Social Media Discourse: A Case Study of #OrlandoStrong.
Creator
DeArmas, Nicholas, Vie, Stephanie, Salter, Anastasia, Beever, Jonathan, Dodd, Melissa, Wheeler, Stephanie, University of Central Florida
Abstract / Description
While the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics,...
Show moreWhile the field of writing studies has studied digital writing as a response to multiple calls for more research on digital forms of writing, research on hashtags has yet to build bridges between different disciplines' approaches to studying the uses and effects of hashtags. This dissertation builds that bridge in its interdisciplinary approach to the study of hashtags by focusing on how hashtags can be fully appreciated at the intersection of the fields of information research, linguistics, rhetoric, ethics, writing studies, new media studies, and discourse studies. Hashtags are writing innovations that perform unique digital functions rhetorically while still hearkening back to functions of both print and oral rhetorical traditions. Hashtags function linguistically as indicators of semantic meaning; additionally, hashtags also perform the role of search queries on social media, retrieving texts that include the same hashtag. Information researchers refer to the relationship between a search query and its results using the term (")aboutness(") (Kehoe and Gee, 2011). By considering how hashtags have an aboutness, the humanities can call upon information research to better understand the digital aspects of the hashtag's search function. Especially when hashtags are used to organize discourse, aboutness has an effect on how a discourse community's agendas and goals are expressed, as well as framing what is relevant and irrelevant to the discourse. As digital activists increasingly use hashtags to organize and circulate the goals of their discourse communities, knowledge of ethical strategies for hashtag use will help to better preserve a relevant aboutness for their discourse while enabling them to better leverage their hashtag for circulation. In this dissertation, through a quantitative and qualitative analysis of the Twitter discourse that used #OrlandoStrong over the five-month period before the first anniversary of the Pulse shooting, I trace how the #OrlandoStrong discourse community used innovative rhetorical strategies to combat irrelevant content from ambiguating their discourse space. In Chapter One, I acknowledge the call from scholars to study digital tools and briefly describe the history of the Pulse shooting, reflecting on non-digital texts that employed #OrlandoStrong as memorials in the Orlando area. In Chapter Two, I focus on the literature surrounding hashtags, discourse, aboutness, intertextuality, hashtag activism, and informational compositions. In Chapter Three, I provide an overview of the stages of grounded theory methodology and the implications of critical discourse analysis before I detail how I approached the collection, coding, and analysis of the #OrlandoStrong Tweets I studied. The results of my study are reported in Chapter Four, offering examples of Tweets that were important to understanding how the discourse space became ambiguous through the use of hashtags. In Chapter Five, I reflect on ethical approaches to understanding the consequences of hashtag use, and then I offer an ethical recommendation for hashtag use by hashtag activists. I conclude Chapter Five with an example of a classroom activity that allows students to use hashtags to better understand the relationship between aboutness, (dis)ambiguation, discourse communities, and ethics. This classroom activity is provided with the hope that instructors from different disciplines will be able to provide ethical recommendations to future activists who may benefit from these rhetorical strategies.
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Date Issued
2018
Identifier
CFE0007322, ucf:52136
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007322
CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE
Title
CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE.
Creator
Delgado, Cristina, DeLorme, Denise, University of Central Florida
Abstract / Description
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food...
Show moreObesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
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Date Issued
2009
Identifier
CFE0002565, ucf:48260
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002565