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(1 - 3 of 3)
- Title
- SOURCE REPRESENTATION AND FRAMING IN CHILDHOOD IMMUNIZATION COMMUNICATION.
- Creator
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Raneri, April, Matusitz, Jonathan, University of Central Florida
- Abstract / Description
-
Research has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and...
Show moreResearch has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and the use of frames, through the application of Prospect Theory. A qualitative semiotic analysis was conducted on 36 images that appeared on www.yahoo.com and www.google.com to find common themes for who is being represented and how information is being portrayed through the images. Results found a high prevalence of representation from the Center for Disease Control and Prevention, other governmental agencies and views from health/medical professionals in both the articles and images.
Show less - Date Issued
- 2010
- Identifier
- CFE0003016, ucf:48343
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003016
- Title
- WHAT IS APPEALING?:SEX AND RACIAL DIFFERENCES IN PERCEPTIONS OF THE PHYSICAL ATTRACTIVENESS OF WOMEN.
- Creator
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Sewell, Rachel, Donley, Amy, University of Central Florida
- Abstract / Description
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In today's society a beauty ideal exists in America, which attempts to define female beauty as fitting into a certain mold. Certain characteristics have been deemed the most attractive when it comes to female physical attractiveness, and an ideal image of beauty has been presented by the media. This research focuses on whether or not everyone buys into that beauty ideal, and examines the impact that a person's sex and race has on the physical characteristics which that individual defines as...
Show moreIn today's society a beauty ideal exists in America, which attempts to define female beauty as fitting into a certain mold. Certain characteristics have been deemed the most attractive when it comes to female physical attractiveness, and an ideal image of beauty has been presented by the media. This research focuses on whether or not everyone buys into that beauty ideal, and examines the impact that a person's sex and race has on the physical characteristics which that individual defines as the most appealing. Surveys were administered to 300 UCF students age 18-35. Participants were asked about ten different physical characteristics relating to women, and were asked to choose the characteristic among each group that they found the most physically attractive or beautiful. The study showed that both sex and racial differences do exist, and that there are variations in what different people consider beautiful. Not everyone has the same opinion on what is attractive in regards to the physical appearance of women.
Show less - Date Issued
- 2011
- Identifier
- CFH0004117, ucf:44862
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH0004117
- Title
- CLAIMS OF MISTAKEN IDENTITY:AN EXAMINATION OF U.S. TELEVISION FOOD COMMERCIALS AND THE ADULT OBESITY ISSUE.
- Creator
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Delgado, Cristina, DeLorme, Denise, University of Central Florida
- Abstract / Description
-
Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food...
Show moreObesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
Show less - Date Issued
- 2009
- Identifier
- CFE0002565, ucf:48260
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002565
