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- Title
- THE EFFECTS OF POWER DISTANCE, AND GENDER ON THE USE OF NONVERBAL IMMEDIACY BEHAVIORS IN SYMMETRICAL AND ASYMMETRICAL POWER CONDITIONS: A CROSS-CULTURAL STUDY.
- Creator
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Santilli, Vincent, Miller, Ann, University of Central Florida
- Abstract / Description
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Previous cross-cultural research in nonverbal immediacy indicates that nonverbal immediacy behavior varies across cultures, and some researchers have suggested that power distance might serve as a moderating variable, however no research has systematically set out to determine whether that is the case. This study assessed the perceived use of nonverbal immediacy under symmetric and asymmetric power conditions, as well as gender, in three cultures: Brazil, Kenya, and the United States....
Show morePrevious cross-cultural research in nonverbal immediacy indicates that nonverbal immediacy behavior varies across cultures, and some researchers have suggested that power distance might serve as a moderating variable, however no research has systematically set out to determine whether that is the case. This study assessed the perceived use of nonverbal immediacy under symmetric and asymmetric power conditions, as well as gender, in three cultures: Brazil, Kenya, and the United States. Quantitative data was collected from 527 participants who completed a nonverbal immediacy measure and an individual power distance measure under either a symmetric or an asymmetric power condition. Results related to power distance partially supported the idea that cultural power distance may act as a moderating variable with regard to the use of nonverbal immediacy behaviors. Related to gender, results revealed that: (a) female participants perceived more nonverbal immediacy behaviors than males, (b) under symmetric power conditions females were perceived to use more nonverbal immediacy than males, and (c) under asymmetric power conditions there was no statistically significant difference between use of nonverbal immediacy behaviors between females and males. Implications of results, limitations, and suggestions for future research are presented.
Show less - Date Issued
- 2010
- Identifier
- CFE0003043, ucf:48368
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003043
- Title
- DESIGNING FOR A JAPANESE HIGH-CONTEXT CULTURE: CULTURE'S INFLUENCE ON THE TECHNICAL WRITER'S VISUAL RHETORIC.
- Creator
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Carpenter, Russell, Flammia, Madelyn, University of Central Florida
- Abstract / Description
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This thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits...
Show moreThis thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits are more ambiguous than communication in the United States. Thus, the Japanese often use visuals for their aesthetic appeal, not for their ability to complement the text that surrounds the visual. The ambiguous nature of high-context culture communication habits often pose problems when Americans try to communicate--whether through written or oral communication--with a high-context audience. Without careful analysis and research into these cultural implications, the technical writer risks developing unsuccessful documents that do not accomplish the goals of the communication. It takes years of research to understand cultural differences, especially in the case of Japanese communication habits. With the research presented in this thesis, technical writers will understand better how to address document design issues when designing for high-context cultures in general and the Japanese culture specifically. In order to effectively analyze document design strategies across cultures, I have collected documents from two cultures--from the United States and from Japan. These two cultures represent a low-context culture, the United States, and a high-context culture, Japan. The United States and Japan are opposite each other on Edward T. Hall's cultural continuum, providing ideal subjects for a cross-cultural document design analysis. Using previous research in document design and cultural studies, I have established a grid for analyzing visual elements in the documents I have collected--full color automobile sales booklets. I analyze both high- and low-context documents against this grid. The various document design grids allow for visual representation of document design decisions in both cultures. American international technical communicators can use these grids as a starting point for addressing the cultural implications of document design for high-context audiences. The research presented in this thesis shows that high- and low-context cultures use visuals much differently. Readers, in both cultures, are persuaded differently by visual elements. By exploring and analyzing the use of visuals such as photos, diagrams, line drawings, and the way both cultures use visuals to approach their audiences, this thesis attempts to present an explanation of visuals in high-context cultures that will aid American technical writers who design documents for international audiences. This thesis uses Japanese cultural analysis and Japanese design theories to explain high-context design decisions applied to Japanese documents.
Show less - Date Issued
- 2005
- Identifier
- CFE0000372, ucf:46336
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000372
