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OPTIMIZING THE LEVEL OF CUSTOMIZATION FOR PRODUCTS IN MASS CUSTOMIZATION SYSTEMS
Title
OPTIMIZING THE LEVEL OF CUSTOMIZATION FOR PRODUCTS IN MASS CUSTOMIZATION SYSTEMS.
Creator
Spahi, Sami, Hosni, Yasser, University of Central Florida
Abstract / Description
Mass customization (MC) was developed to capitalize on the combined benefits of economies of scale and economies of scope. Balancing the tradeoffs involved in an MC system warrants the determination of the degree or the extent of customization. Most of the literature views the degree of customization as how early or how far the customer is integrated in the production cycle, which is defined as the order decoupling point. In this study we are addressing the degree of customization from a...
Show moreMass customization (MC) was developed to capitalize on the combined benefits of economies of scale and economies of scope. Balancing the tradeoffs involved in an MC system warrants the determination of the degree or the extent of customization. Most of the literature views the degree of customization as how early or how far the customer is integrated in the production cycle, which is defined as the order decoupling point. In this study we are addressing the degree of customization from a product structural perspective. There are two objectives in this research. The first is to develop a unit of measurement for the degree of customization of a product in an MC system. The second is to construct an optimization model to determine the level of customization that would best satisfy the organizational goals. The term "Magnitude of Customization" (MOC) has been introduced as a measuring unit for the degree of customization on a customization scale (CS). The MOC is based on the number of module options or the extent of customizable features per component in a product. To satisfy the second objective, an analytical model based on preemptive goal programming was developed. The model optimizes the solution as to how far an organization should customize a product to best satisfy its strategic goals. The model considers goals such as increasing the market share, and attaining a higher level of customer satisfaction, while keeping the risk or budget below a certain amount. A step-by-step algorithm is developed for the model application. A case study of an aluminum windows and doors company is used to verify and validate the model. A double panel sliding window is selected as the subject of our study. Information related to company goals and objectives vis-à-vis customization is gathered, through interviews and questionnaires, from the upper management including Operations, Marketing, and Finance Departments. The Window design and technical information are collected from the Manufacturing Department. The model and its solution provided specific recommendations on what to customize and to what degree to best satisfy primary strategic goals for the organization. Results from the model application shows that the company is able to meet the five goals that they had identified with two goals having a deviation of 4.7% and 6.6% from the targets. To achieve the stated goals, the model recommends an overall degree of customization of approximately 32.23% and delineates that to the component and feature levels. For validation, the model results are compared to the actual status of the company and the manufacturer's recommendation without prior information about the model outcome. The average difference, for attaining the same goals, is found to be 6.05%, at a standard deviation of 6.02% and variance of 36.29%, which is considered adequately close. The proposed model presents a framework that combines various research efforts into a flexible but encompassing method that can provide decision-makers with essential production planning guidelines in an MC setup. Finally, suggestions are provided as to how the model can be expanded and refined to include goal formulations that accommodate potential MC systems and technology advances. To the best of our knowledge, this research is a pioneer in quantifying customization in an MC environment and relating it to the organizational goals through modeling and optimization.
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Date Issued
2008
Identifier
CFE0002197, ucf:47902
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002197
MEASURING THE EFFECT OF ERRATIC DEMANDON SIMULATED MULTI-CHANNEL MANUFACTURINGSYSTEM PERFORMANCE
Title
MEASURING THE EFFECT OF ERRATIC DEMANDON SIMULATED MULTI-CHANNEL MANUFACTURINGSYSTEM PERFORMANCE.
Creator
Kohan, Nancy, Kulonda, Dennis, University of Central Florida
Abstract / Description
ABSTRACT To handle uncertainties and variabilities in production demands, many manufacturing companies have adopted different strategies, such as varying quoted lead time, rejecting orders, increasing stock or inventory levels, and implementing volume flexibility. Make-to-stock (MTS) systems are designed to offer zero lead time by providing an inventory buffer for the organizations, but they are costly and involve risks such as obsolescence and wasted expenditures. The main concern of make-to...
Show moreABSTRACT To handle uncertainties and variabilities in production demands, many manufacturing companies have adopted different strategies, such as varying quoted lead time, rejecting orders, increasing stock or inventory levels, and implementing volume flexibility. Make-to-stock (MTS) systems are designed to offer zero lead time by providing an inventory buffer for the organizations, but they are costly and involve risks such as obsolescence and wasted expenditures. The main concern of make-to-order (MTO) systems is eliminating inventories and reducing the non-value-added processes and wastes; however, these systems are based on the assumption that the manufacturing environments and customers' demand are deterministic. Research shows that in MTO systems variability and uncertainty in the demand levels causes instability in the production flow, resulting in congestion in the production flow, long lead times, and low throughput. Neither strategy is wholly satisfactory. A new alternative approach, multi-channel manufacturing (MCM) systems are designed to manage uncertainties and variabilities in demands by first focusing on customers' response time. The products are divided into different product families, each with its own manufacturing stream or sub-factory. MCM also allocates the production capacity needed in each sub-factory to produce each product family. In this research, the performance of an MCM system is studied by implementing MCM in a real case scenario from textile industry modeled via discrete event simulation. MTS and MTO systems are implemented for the same case scenario and the results are studied and compared. The variables of interest for this research are the throughput of products, the level of on-time deliveries, and the inventory level. The results conducted from the simulation experiments favor the simulated MCM system for all mentioned criteria. Further research activities, such as applying MCM to different manufacturing contexts, is highly recommended.
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Date Issued
2004
Identifier
CFE0000240, ucf:46275
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000240