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GREEN CHAIRS, FICTIONAL PHALLUSES, INFILTRATION, AND LOVE ON THE ROCKS: MEDICAL IMAGING ARTIFACTS BLOWN UP
Title
GREEN CHAIRS, FICTIONAL PHALLUSES, INFILTRATION, AND LOVE ON THE ROCKS: MEDICAL IMAGING ARTIFACTS BLOWN UP.
Creator
Koller, Lynn, Bowdon, Melody, University of Central Florida
Abstract / Description
This text outlines and applies a methodology for deciphering problems and producing new information by analyzing the artifacts produced by medical imaging technologies – text and images – using practices gleaned from Surrealists, semiologists, and visual artists, emphasizing its own form as being the product of the apparatuses that produce it and therefore untrustworthy. Its basic assumption is that every text contains the information necessary to solve problems of all sorts, though...
Show moreThis text outlines and applies a methodology for deciphering problems and producing new information by analyzing the artifacts produced by medical imaging technologies – text and images – using practices gleaned from Surrealists, semiologists, and visual artists, emphasizing its own form as being the product of the apparatuses that produce it and therefore untrustworthy. Its basic assumption is that every text contains the information necessary to solve problems of all sorts, though because of the limitations of this text in both form and authorial intellect, we may only reach a starting point for a solution herein. In this regard, we are deciphering rather than solving. Further, this text illustrates primarily through narratives how digital imaging technologies mediate our relationship with our doctors, illnesses, and our bodies. It explores how the artifacts produced by medical imaging technologies create a data stream that replaces the corporal patient, shifting the physician's focus from the whole body to pieces and parts. It is a study of texts and technologies. The method evolved from a rhetorical approach to examining the medical imaging artifacts and the processes by which those artifacts come into existence, with the method and form becoming part of the story, producing a wide array of new information that transcends disciplinary constraints.
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Date Issued
2008
Identifier
CFE0002193, ucf:47916
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002193
DESIGNING FOR MULTICULTURAL AND INTERNATIONAL AUDIENCES: CREATING CULTURALLY-INTELLIGENT VISUAL RHETORIC AND OVERCOMING ETHNOCENTRISM
Title
DESIGNING FOR MULTICULTURAL AND INTERNATIONAL AUDIENCES: CREATING CULTURALLY-INTELLIGENT VISUAL RHETORIC AND OVERCOMING ETHNOCENTRISM.
Creator
Moore, Bridget, Jones, Dan, University of Central Florida
Abstract / Description
Various cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical...
Show moreVarious cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical communication involve ÂÂ"catch allÂÂ" approaches that do little to communicate to people of non-Western cultures and can even serve to offend or confuse international and multicultural audiences. These solutions are generated by a globalization mindset, but are not realistic when we acknowledge how varied technical communication audiences are with regard to culture. The globalization approach also fails unless technical communicators intend to limit the reach of their communication to certain types of Western audiences. To create the most useful visual rhetoric, technical communicators must learn to use color, graphics, icons/symbols, and layouts (web and print) appropriately for audiences. They must learn more about different types of cultures (individualistic or collectivistic, universalist or particularist, high-context or low-context, high uncertainty avoidance or low uncertainty avoidance, monochronic or polychronic, linear thinking or systemic thinking, masculine or feminine), and they must address these different cultural expectations accordingly.
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Date Issued
2010
Identifier
CFE0003036, ucf:48333
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003036
Mapping Addiction: A Digital Psychogeographic Approach to America's Addiction Epidemic
Title
Mapping Addiction: A Digital Psychogeographic Approach to America's Addiction Epidemic.
Creator
Benjamin, Clayton, Mauer, Barry, Applen, JD, Janz, Bruce, Oleksiak, Timothy, University of Central Florida
Abstract / Description
iiiABSTRACTFocusing on policy consultation, my dissertation consults on the current US addiction epidemic and aims to answer, (")What is our disposition to addiction?(") Borrowing and clarifying Ulmer's MEmorial method, as established in his text Electronic Monuments, the dissertation combines the ancient Greek practice of theoria, Deleuzian theory, and psychogeographic counter-mapping methods to trace ways in which ideological apparatuses construct addiction. The aim of the dissertation is...
Show moreiiiABSTRACTFocusing on policy consultation, my dissertation consults on the current US addiction epidemic and aims to answer, (")What is our disposition to addiction?(") Borrowing and clarifying Ulmer's MEmorial method, as established in his text Electronic Monuments, the dissertation combines the ancient Greek practice of theoria, Deleuzian theory, and psychogeographic counter-mapping methods to trace ways in which ideological apparatuses construct addiction. The aim of the dissertation is to reveal an abject value by constructing MEmorials which provide space for individuals to mourn loss and see their relation to that loss. Through mourning, individuals strengthen their ties to other community members and new policy can be made possible. Currently there is not an AIDS-like quilt for the victims of the addiction epidemic; therefore, the dissertation proposes the construction of a physical and electronic MEmorial to addiction. By conducting a psychogeography, a method directly tied to logic and reasoning appropriate to electracy, I traced the abject value of desire as it is constructed through the assemblages that construct the values of the Bradenton, FL community. The psychogeography revealed a categorical image (")DE(") which I traced through the ideological state apparatuses working their effects on Bradenton, FL. The image also connects to Bradenton, FL to the larger National War on Drugs through the star emblem of John Wayne. Concluding from the method, I argue to create a MEmorial to addiction at the John Wayne Birthplace Museum to reveal the horror of our communal desires and call for national drug policy reform.
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Date Issued
2019
Identifier
CFE0007785, ucf:52358
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007785
DESIGNING FOR A JAPANESE HIGH-CONTEXT CULTURE: CULTURE'S INFLUENCE ON THE TECHNICAL WRITER'S VISUAL RHETORIC
Title
DESIGNING FOR A JAPANESE HIGH-CONTEXT CULTURE: CULTURE'S INFLUENCE ON THE TECHNICAL WRITER'S VISUAL RHETORIC.
Creator
Carpenter, Russell, Flammia, Madelyn, University of Central Florida
Abstract / Description
This thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits...
Show moreThis thesis analyzes the challenges technical writers face when designing documents for high-context cultures, such as the Japanese. When developing documents intended to cross cultural gulfs, technical writers must take into consideration cultural expectations, preferences, and practices in document design and communication. High-context cultures, such as Japan, design documents using drastically different design strategies than those used in the United States. Japanese communication habits are more ambiguous than communication in the United States. Thus, the Japanese often use visuals for their aesthetic appeal, not for their ability to complement the text that surrounds the visual. The ambiguous nature of high-context culture communication habits often pose problems when Americans try to communicate--whether through written or oral communication--with a high-context audience. Without careful analysis and research into these cultural implications, the technical writer risks developing unsuccessful documents that do not accomplish the goals of the communication. It takes years of research to understand cultural differences, especially in the case of Japanese communication habits. With the research presented in this thesis, technical writers will understand better how to address document design issues when designing for high-context cultures in general and the Japanese culture specifically. In order to effectively analyze document design strategies across cultures, I have collected documents from two cultures--from the United States and from Japan. These two cultures represent a low-context culture, the United States, and a high-context culture, Japan. The United States and Japan are opposite each other on Edward T. Hall's cultural continuum, providing ideal subjects for a cross-cultural document design analysis. Using previous research in document design and cultural studies, I have established a grid for analyzing visual elements in the documents I have collected--full color automobile sales booklets. I analyze both high- and low-context documents against this grid. The various document design grids allow for visual representation of document design decisions in both cultures. American international technical communicators can use these grids as a starting point for addressing the cultural implications of document design for high-context audiences. The research presented in this thesis shows that high- and low-context cultures use visuals much differently. Readers, in both cultures, are persuaded differently by visual elements. By exploring and analyzing the use of visuals such as photos, diagrams, line drawings, and the way both cultures use visuals to approach their audiences, this thesis attempts to present an explanation of visuals in high-context cultures that will aid American technical writers who design documents for international audiences. This thesis uses Japanese cultural analysis and Japanese design theories to explain high-context design decisions applied to Japanese documents.
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Date Issued
2005
Identifier
CFE0000372, ucf:46336
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000372
Recycled Modernity: Google, Immigration History, and the Limits for H-1B
Title
Recycled Modernity: Google, Immigration History, and the Limits for H-1B.
Creator
Patten, Neil, Dombrowski, Paul, Mauer, Barry, Grajeda, Anthony, Dziuban, Charles, University of Central Florida
Abstract / Description
Regulation of admission to the United States for technology workers from foreign countries has been a difficult issue, especially during periods of intense development. Following the dot.com bubble, the Google Corporation continued to argue in favor of higher limits under the Immigration and Nationality Act exception referred to as (")H-1B(") for the section of the law where it appears. H-1B authorized temporary admission for highly skilled labor in specialty occupations. Congressional...
Show moreRegulation of admission to the United States for technology workers from foreign countries has been a difficult issue, especially during periods of intense development. Following the dot.com bubble, the Google Corporation continued to argue in favor of higher limits under the Immigration and Nationality Act exception referred to as (")H-1B(") for the section of the law where it appears. H-1B authorized temporary admission for highly skilled labor in specialty occupations. Congressional testimony by Laszlo Bock, Google Vice President for People Operations, provided the most succinct statement of Google's concerns based on maintaining a competitive and diverse workforce. Diversity has been a rhetorical priority for Google, yet diversity did not affect the argument in a substantial and realistic way. Likewise, emphasis on geographically situated competitive capability suggests a limited commitment to the global communities invoked by information technology. The history of American industry produced corporations determined to control and exploit every detail of their affairs. In the process, industrial corporations used immigration as a labor resource. Google portrayed itself, and Google has been portrayed by media from the outside, as representative of new information technology culture, an information community of diverse, inclusive, and democratically transparent technology in the sense of universal availability and benefit with a deliberate concern for avoiding evil. However, emphasis by Google on American supremacy combined with a kind of half-hearted rhetorical advocacy for principles of diversity suggest an inconsistent approach to the argument about H-1B. The Google argument for manageable resources connected to corporate priorities of Industrial Modernity, a habit of control, more than to democratic communities of technology. In this outcome, there are concerns for information technology and the Industry of Knowledge Work. By considering the treatment of immigration as a sign of management attitude, I look at questions posed by Jean Baudrillard, Daniel Headrick, Alan Liu, and others about whether information technology as an industry and as communities of common interests has achieved any democratically universal (")ethical progress(") beyond the preceding system of industrial commerce that demands the absolute power to exploit resources, including human resources. Does Google's performance confirm skeptical questions, or did Google actually achieve something more socially responsible? In the rhetoric of immigration history and the rhetoric of Google as technology, this study finds connections to a recycled corporate-management version of Industrial Modernity that constrains the diffusion of technology.
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Date Issued
2014
Identifier
CFE0005685, ucf:50135
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005685
INTERACTIVE TEXT-IMAGE CONCEPTUAL MODELS FOR LITERARY INTERPRETATION AND COMPOSITION IN THE DIGITAL AGE
Title
INTERACTIVE TEXT-IMAGE CONCEPTUAL MODELS FOR LITERARY INTERPRETATION AND COMPOSITION IN THE DIGITAL AGE.
Creator
Weaver, Elizabeth, Saper, Craig, University of Central Florida
Abstract / Description
This dissertation focuses on text-image conceptual models for literary interpretation and composition in the digital age. The models investigate an interactive blend of textually-based linear-sequential approaches and visually-based spatial-simultaneous approaches. The models employ Gestalt-inspired figure-ground segregation models, along with other theoretical models, that demonstrate the dynamic capabilities of images as conceptual tools as well as alternate forms of text. The models...
Show moreThis dissertation focuses on text-image conceptual models for literary interpretation and composition in the digital age. The models investigate an interactive blend of textually-based linear-sequential approaches and visually-based spatial-simultaneous approaches. The models employ Gestalt-inspired figure-ground segregation models, along with other theoretical models, that demonstrate the dynamic capabilities of images as conceptual tools as well as alternate forms of text. The models encourage an interpretative style with active participants in open-ended, multi-sensory meaning-making processes. The models use the flexible tools of modern technology as approaches to meaning-making with art strategies used for research strategies as well as a means to appreciate reading and writing in the context of an increasingly visual environment.
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Date Issued
2010
Identifier
CFE0003008, ucf:48335
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003008