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EVALUATION OF ADVERTISEMENTS: THE ROLE OF MALES' SELF-IMAGE AND ITS EFFECT ON ATTITUDE TOWARD ADVERTISEMENTS
Title
EVALUATION OF ADVERTISEMENTS: THE ROLE OF MALES' SELF-IMAGE AND ITS EFFECT ON ATTITUDE TOWARD ADVERTISEMENTS.
Creator
Carrel, Ashley, Massiah, Carolyn, University of Central Florida
Abstract / Description
As consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risque images have on...
Show moreAs consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risque images have on consumers' self-image and feelings, most commonly though, on females. This research focuses on males as consumers and their attitudes towards advertisements and how it compares to the female consumer. Only when we understand the attitudes toward advertisements can we effectively inform our customer of products and services. The purpose of this thesis is to explore males and how their self-image and exposure to images in advertising can affect their attitude towards the advertisement. Through the analysis of consumer surveys completed by both males and females, this thesis evaluates how males feel towards authentic advertisements and compare that to their female counterpart. Evidence shows that a consumer's attitude towards an advertisement has an impact on their attitude towards the brand. By discovering how males' attitudes towards advertisements are formed and comparing that to females' attitudes towards advertisements, this thesis aims to make an impact in the marketing discipline to improve advertiser's knowledge and ability to create advertisements that serve a purpose and are considered appealing by consumers- leading them to purchase.
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Date Issued
2011
Identifier
CFH0003791, ucf:44730
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0003791
THE IMPACT OF MEDIA ON ATTITUDES TOWARD WOMEN AND SEXUAL ATTITUDES IN EMERGING ADULTS
Title
THE IMPACT OF MEDIA ON ATTITUDES TOWARD WOMEN AND SEXUAL ATTITUDES IN EMERGING ADULTS.
Creator
Patrick, Melissa, Wright, Chrysalis, University of Central Florida
Abstract / Description
The purpose of this research was to explore the relationship between exposure to media variables and emerging adults' attitudes toward women and sex. Previous research indicated that exposure to media variables can influence the thoughts, behaviors, and attitudes of those exposed. The current study examined how age at exposure to media variables impacted attitudes about sex and attitudes toward women. Six-hundred and ninety four college students were given a questionnaire containing an...
Show moreThe purpose of this research was to explore the relationship between exposure to media variables and emerging adults' attitudes toward women and sex. Previous research indicated that exposure to media variables can influence the thoughts, behaviors, and attitudes of those exposed. The current study examined how age at exposure to media variables impacted attitudes about sex and attitudes toward women. Six-hundred and ninety four college students were given a questionnaire containing an attitudes toward women scale, a sexual attitudes scale, and a media viewing questionnaire. ANOVAS and linear regressions were performed on the data and results for the study were significant. Results indicated that age of media exposure impacted sexual attitudes and attitudes toward women.
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Date Issued
2013
Identifier
CFH0004521, ucf:45171
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004521
ATTITUDES TOWARDS SEEKING PROFESSIONAL COUNSELING: THE ROLE OF OUTCOME EXPECTATIONS AND EMOTIONAL OPENNESS IN ENGLISH-SPEAKING CARIBBEAN COLLEGE STUDENTS IN THE U.S. AND THE CARIBBEAN
Title
ATTITUDES TOWARDS SEEKING PROFESSIONAL COUNSELING: THE ROLE OF OUTCOME EXPECTATIONS AND EMOTIONAL OPENNESS IN ENGLISH-SPEAKING CARIBBEAN COLLEGE STUDENTS IN THE U.S. AND THE CARIBBEAN.
Creator
Greenidge, Wendy-lou, Daire, Andrew, University of Central Florida
Abstract / Description
Purpose: The college environment is documented as a universally stressful period where students face many challenges (Baysden, 2002; Pandit, 2003). In addition to these potential stressors, international students face other unique challenges such as loss of support network, feelings of isolation, economic hardship, coping with oftentimes competing cultures, and anxiety which emanates from unfamiliarity (Kim & Omizo, 2003; Rounds & Kline, 2005). Unsuccessful resolution of these challenges can...
Show morePurpose: The college environment is documented as a universally stressful period where students face many challenges (Baysden, 2002; Pandit, 2003). In addition to these potential stressors, international students face other unique challenges such as loss of support network, feelings of isolation, economic hardship, coping with oftentimes competing cultures, and anxiety which emanates from unfamiliarity (Kim & Omizo, 2003; Rounds & Kline, 2005). Unsuccessful resolution of these challenges can negatively impact the acculturation process, their mental health, and their academic programs (Roysircar, 2002). Despite these many challenges, research consistently shows that international students are less likely than their US counterparts to seek professional counseling (Bayer, 2002). Further, those who do seek counseling services are also more likely to terminate services prematurely (Anderson & Myer, 1985). Although there is an abundance of research on the attitudes towards seeking professional counseling of Asian and other international student populations (Kim & Omizo, 2003; Lau & Takeuchi, 2001; Leong & Lau, 2001; Liao, Rounds & Kline, 2005; Pandit, 2003), there is a dearth of knowledge on Caribbean college students. This dissertation sought to determine which factors influence the attitudes towards seeking professional counseling of English-speaking Caribbean college students in the U.S., as well as those attending colleges in the Caribbean. Method: Two research questions and five null hypotheses were used to examine what influences the attitudes towards seeking professional counseling of 500 Caribbean college students. The variables of interest were stigma tolerance, level of social support, level of acculturation, outcome expectations and level of emotional openness. Stigma Tolerance was measured using the Stigma Scale for Receiving Psychological Help (SSRPH), Outcome Expectations were measured using the Disclosure Expectations Scale, Emotional Openness was measured using the Distress Disclosure Index and Social Support using the Multidimensional Scale of Perceived Social Support. Attitudes towards seeking professional counseling were measured using the Attitudes towards seeking Psychological Help instrument by Fischer and Turner (1970) and acculturation was measured using responses from the demographic questionnaire. Several analyses were conducted including a stepwise regression analysis, multiple regression analysis, a MANOVA, ANOVA and a linear regression analysis. Major Findings: The results of this study indicated that stigma tolerance and anticipated risks of seeking counseling both have a significant inverse relationship with the attitudes towards seeking professional counseling of English-speaking Caribbean college students. Results also indicated that anticipated utility of seeking professional counseling has a significant relationship with the attitudes towards seeking professional counseling. The level of emotional openness as well as the level of social support also have a direct relationship with the attitudes towards seeking professional counseling of English-speaking Caribbean college students. Students who reside and attend college in the Caribbean reported higher mean scores for anticipated risk, anticipated utility and attitudes towards seeking professional counseling than their counterparts who reside and attend college in the U.S. Results also indicated that length of stay in the U.S. was not a statistically significant predictor of one's attitudes towards seeking professional counseling.
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Date Issued
2007
Identifier
CFE0001653, ucf:47229
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001653
A Comparison of Students' and Parents' Mathematics Attitudes and Achievement At A Private Historically Black University
Title
A Comparison of Students' and Parents' Mathematics Attitudes and Achievement At A Private Historically Black University.
Creator
Childs, Kristopher, Dixon, Juli, Hynes, Mike, Haciomeroglu, Erhan, Swan, Bonnie, University of Central Florida
Abstract / Description
The focus of this research was to compare students' and their parents' mathematical attitudes using the Attitudes Towards Mathematics Instrument (ATMI). The sample consisted of 476 newly-enrolled students and 263 parents attending the New Student Orientation and Leadership program at a private historically black university. The sample was predominantly African American, with 96% of the students and 95% of the parents identifying themselves as African American. The ATMI total score and...
Show moreThe focus of this research was to compare students' and their parents' mathematical attitudes using the Attitudes Towards Mathematics Instrument (ATMI). The sample consisted of 476 newly-enrolled students and 263 parents attending the New Student Orientation and Leadership program at a private historically black university. The sample was predominantly African American, with 96% of the students and 95% of the parents identifying themselves as African American. The ATMI total score and subscale scores of self-confidence, value, enjoyment, and motivation were explored to determine if there was a relationship between the mathematics attitudes of students enrolled at a private historically black university and their parents'. Analysis was conducted to determine if there was a relationship between the students' mathematics academic achievement as demonstrated on the ACT/SAT by the mathematics subset score and their mathematics attitude. Additional analysis was conducted to determine if there was a relationship between students' mathematics academic achievement as demonstrated on the ACT/SAT by the mathematics subset score and their parents' mathematics attitude. The researcher found a statistically significant relationship between mathematics attitudes of students and their mothers as measured by the ATMI total score and subscales: self-confidence, value, enjoyment, and motivation. The researcher found a statistically significant relationship between mathematics attitudes of students and their fathers as measured by the ATMI motivation subscale. No statistically significant relationship was found between students' mathematics academic achievement as demonstrated on the ACT/SAT by the mathematics subset score and their parents' mathematics attitude total score or the subscale scores. A statistically significant relationship between students' academic achievement and their attitudes towards mathematics total score and subscale scores: self-confidence, value, enjoyment, and motivation was found in this research. The findings of this study provide a line of research to further explore mathematics attitudes and its relationship to African American student achievement.
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Date Issued
2013
Identifier
CFE0005316, ucf:50514
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005316
PERCEPTION OF MENTAL ILLNESS BASED UPON ITS PORTRAYAL IN FILM
Title
PERCEPTION OF MENTAL ILLNESS BASED UPON ITS PORTRAYAL IN FILM.
Creator
Hanley, Erika, Donley, Amy, University of Central Florida
Abstract / Description
Perceptions can be influenced by the media concerning different groups of people. As a result of the importance of the media in how individuals obtain information and formulate opinions, how different groups are presented whether negatively or positively is important. This research examines the portrayal of mental illness in films and the impact that such portrayals have on the perceptions of mental illness of the viewers. Mental illness representations can be found quite prevalently among...
Show morePerceptions can be influenced by the media concerning different groups of people. As a result of the importance of the media in how individuals obtain information and formulate opinions, how different groups are presented whether negatively or positively is important. This research examines the portrayal of mental illness in films and the impact that such portrayals have on the perceptions of mental illness of the viewers. Mental illness representations can be found quite prevalently among film and the way in which it is represented can be important as to how populations perceive those with mental disorders. This thesis looks to explore perceptions of mental illness and beliefs from those who have viewed films that portray characters with mental disorders. Through the use of an online survey, one hundred and ninety five participants provided data for this study. Based on previous research, it was hypothesized that individuals who had seen more films portraying mental illness would have more knowledge and sympathy regarding mental illness compared those who had seen less films portraying mental illness. It was also hypothesized that social stereotypes surrounding mental disorders would be present in the knowledge that individuals had more so than factual data about mental disorders. Women were predicted to express more sympathy than men. A statistical analysis program was used to analyze the resulting data including the use of correlations and t-tests. Evidence indicated that the amount of films viewed portraying mental illness did not have an impact on knowledge or sympathy regarding mental illness. Perceptions of mental illness are still a relevant topic and the awareness of facts surrounding mental disorders should continue to be spread.
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Date Issued
2015
Identifier
CFH0004848, ucf:45441
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004848
Examining Facebook as a Digitally Immersive Language Environment for French Language Learners
Title
Examining Facebook as a Digitally Immersive Language Environment for French Language Learners.
Creator
Wyatt, Shelly, Gunter, Glenda, Witta, Eleanor, Boyd, Tammy, Crevecoeur, Edwidge, Metcalf, David, University of Central Florida
Abstract / Description
This quasi-experimental study examined the impact of interactions with native French language Facebook posts on beginning French language learners' willingness to communicate (WTC) and their attitudes towards the target language and culture in a university setting. In addition, the degree of interaction, by participants, with the French language Facebook posts was recorded and analyzed. This study was conducted during the Spring 2013 semester at the University of Central Florida in Orlando,...
Show moreThis quasi-experimental study examined the impact of interactions with native French language Facebook posts on beginning French language learners' willingness to communicate (WTC) and their attitudes towards the target language and culture in a university setting. In addition, the degree of interaction, by participants, with the French language Facebook posts was recorded and analyzed. This study was conducted during the Spring 2013 semester at the University of Central Florida in Orlando, Florida. Participants in this study were recruited from two sections of FRE 1120, Elementary French Language and Civilization I. Native French language Facebook posts were (")pushed(") to participants' personal Facebook News Feeds over the course of four weeks, with posts pushed on weekdays only and Facebook polls asking for participant feedback on Fridays. Two instruments were used in this study to obtain participants' demographic information and to measure willingness to communicate as well attitudes towards the target language and culture. In addition, the researcher gathered observational data directly from Facebook.Data were analyzed using a Split-plot ANOVA and descriptive statistics. A total of 26 participants completed the study, with 14 participants in the control group and 12 participants in the treatment group. Both sections of FRE 1120 were conducted in a traditional, face-to-face format and were taught by the same instructor. Results indicated that participants' willingness to communicate in French and their attitudes towards the target language and culture were not significantly impacted by interaction with native French language Facebook posts. The level of Facebook-facilitated interactions in all areas, including (")Liking,(") Sharing,(") and (")Commenting(") was low. Self-reported interactions, including reading, viewing and translating of French language Facebook posts; Reading and viewing posts (such as simply viewing a photo) was the most frequently reported interaction, with (")Commenting(") and (")Sharing(") was the least common interaction. Opportunities for future research are numerous and include increasing the size of the sample, increasing the length of the study, and selected participants' who are more advanced in their mastery of the target language. The potential of social network sites to serve as digitally immersive environments for foreign language learners should be explored in more depth and across various languages.
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Date Issued
2013
Identifier
CFE0005076, ucf:49957
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005076
ATTITUDES TOWARD DIVERSITY AND LIFE IN THE U.S. HELD BY CHILDREN OF HISPANIC IMMIGRANTS: DO THEIR PARENTS PLAY A ROLE?
Title
ATTITUDES TOWARD DIVERSITY AND LIFE IN THE U.S. HELD BY CHILDREN OF HISPANIC IMMIGRANTS: DO THEIR PARENTS PLAY A ROLE?.
Creator
Ruiz, Vanessa, Negy, Charles, University of Central Florida
Abstract / Description
The present study explores how children of Hispanic immigrants (CHIs) perceive life in the U.S., and how they view cultural diversity. Questionnaires were given to 92 non-U.S. born CHIs and one of their non-U.S. born Hispanic immigrant parents (HIPs) who have lived in the U.S. between 1 and 17 years (M yrs = 8.43); their views of the U.S. were assessed along with their acceptance of diversity, acculturative stress, and levels of acculturation. In this study, I found that CHIs generally hold...
Show moreThe present study explores how children of Hispanic immigrants (CHIs) perceive life in the U.S., and how they view cultural diversity. Questionnaires were given to 92 non-U.S. born CHIs and one of their non-U.S. born Hispanic immigrant parents (HIPs) who have lived in the U.S. between 1 and 17 years (M yrs = 8.43); their views of the U.S. were assessed along with their acceptance of diversity, acculturative stress, and levels of acculturation. In this study, I found that CHIs generally hold positive views of the lives in the U.S. and also hold favorable views toward cultural diversity. Furthermore, this study hypothesized that HIPs significantly influence their CHIs attitudes toward both the U.S. and toward cultural diversity. Overall, my findings validated the theoretically based expectation that demonstrates the power of parental attitudes on their children's attitudes. A significant correlation was found between HIPs' attitudes toward the U.S. and their children's attitudes, as well as, CHIs' attitudes toward the U.S. correlating significantly with their perceptions of their parents' attitudes toward the U.S. Multiple and stepwise regressions further confirmed the importance of parental attitudes toward their children's attitudes toward the U.S. and their openness to cultural diversity. Findings from this study provide implications for future research.
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Date Issued
2015
Identifier
CFH0004875, ucf:45413
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004875
BELIEFS OF GRADUATE STUDENTS ABOUT UNSTRUCTURED COMPUTER USE IN FACE-TO-FACE CLASSES WITH INTERNET ACCESS AND ITS INFLUENCE ON STUDENT RECALL
Title
BELIEFS OF GRADUATE STUDENTS ABOUT UNSTRUCTURED COMPUTER USE IN FACE-TO-FACE CLASSES WITH INTERNET ACCESS AND ITS INFLUENCE ON STUDENT RECALL.
Creator
Johnson, Gregory, Gunter, Glenda, University of Central Florida
Abstract / Description
The use of computers equipped with Internet access by students during face-to-face (F2F) class sessions is perceived as academically beneficial by a growing number of students and faculty members in universities across the United States. Nevertheless, some researchers suggest unstructured computer use detached from the immediate class content may negatively influence student participation, increase distraction levels, minimize recall of recently presented information, and decrease student...
Show moreThe use of computers equipped with Internet access by students during face-to-face (F2F) class sessions is perceived as academically beneficial by a growing number of students and faculty members in universities across the United States. Nevertheless, some researchers suggest unstructured computer use detached from the immediate class content may negatively influence student participation, increase distraction levels, minimize recall of recently presented information, and decrease student engagement. This study investigates graduate students' beliefs about computer use with Internet access during graduate face-to-face lecture classes in which computer use is neither mandated nor integrated in the class and the effect of such use on student recall. Methods include a 44-item questionnaire to investigate graduate students' beliefs about computers and two experiments to investigate the influence of computer use during a lecture on students' memory recall. One experimental group (open laptop) used computers during a lecture while the other (closed laptop) did not. Both groups were given the same memory recall test after the lectures, and the resulting scores were analyzed. Two weeks later, a second phase of the experiment was implemented in which laptop groups were reversed. Results from the first experiment indicated no statistically significant difference in recall scores between the open laptop group (M = 54.90, SD = 19.65) and the closed laptop group (M = 42.86, SD = 16.68); t (29) = -1.82, p = .08 (two tailed). Conversely, the second experiment revealed statistically significant differences in scores between the open laptop (M = 39.67, SD = 15.97) and the closed laptop group (M = 59.29, SD = 26.88); t (20.89) = 2.37, p = .03 (two tailed). The magnitude of the difference in mean scores (mean difference = 19.62, 95% CI: 2.39 to 36.85) was large (eta squared = 0.17). Multiple regression analysis suggests two factors accounted for 10% of the variance in recall scores: (1) students' beliefs about distractions from computer use, and (2) beliefs about the influence of computer use on memory recall. Based on survey findings, participants (N=116) viewed computers and Internet access in graduate classes as helpful academic tools, but distractions from computer use were major sources of concern for students who used computers in graduate classes and those who did not. Additionally, participants believed academic productivity would increase if instructors integrated computer use appropriately in the curricula. Results of the survey and experiments suggest unstructured computer use with Internet access in the graduate classroom is strongly correlated with increased student distractions and decreased memory recall. Thus, restricting unstructured computer use is likely to increase existing memory recall levels, and increasing unstructured computer use is likely to reduce memory recall. Recommendations include changes in the way students use computers, pedagogical shifts, computer integration strategies, modified seating arrangements, increased accountability, and improved interaction between instructors and students.
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Date Issued
2009
Identifier
CFE0002950, ucf:47966
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002950
Bullying Victimization, Feared Second Language Self, and Second Language Identity: Reconceptualizing The Second Language Motivational Self System
Title
Bullying Victimization, Feared Second Language Self, and Second Language Identity: Reconceptualizing The Second Language Motivational Self System.
Creator
Peker, Hilal, Hoffman, Bobby, Regalla, Michele, Nutta, Joyce, Witta, Eleanor, Vitanova-Haralampiev, Gergana, University of Central Florida
Abstract / Description
Factors affecting English learners' (ELs) motivation and identity have been explored in second language (L2) learning contexts; however, research examining L2 motivation and identity under the effect of bullying victimization is rare although ELs are one of the populations that are physically and psychologically affected from bullying. Using a unique perspective by merging L2 motivation, L2 identity, and bullying concepts under social ecological framework, this dissertation study is the first...
Show moreFactors affecting English learners' (ELs) motivation and identity have been explored in second language (L2) learning contexts; however, research examining L2 motivation and identity under the effect of bullying victimization is rare although ELs are one of the populations that are physically and psychologically affected from bullying. Using a unique perspective by merging L2 motivation, L2 identity, and bullying concepts under social ecological framework, this dissertation study is the first study investigating the relationship between bullying victimization, L2 Motivational Self System, and L2 identity.The data were derived from 1022 ELs through a self-report survey that was adapted and tested for measurement model validity and reliability. Partial least square structural equation modeling (PLS-SEM) results indicated that there was a strong relationship between bullying victimization, including traditional bullying and cyberbullying, L2 Motivational Self System, and L2 identity. Traditional bullying victimization and cyberbullying victimization affect ELs' feared L2 selves. This suggests that the feared L2 self may be added as a component to D(&)#246;rnyei's L2 Motivational Self System, especially when bullying victimization becomes a factor in language learning process. In addition, cyberbullying victimization positively correlated with ELs' oriented identity, which may indicate that ELs as agents were more motivated to learn English to overcome the negative effects of bullying victimization and to orient to the target culture. Based on the results, potential implications were provided for teachers and curriculum developers to help ELs cope with bullying in class and outside the classroom environment.
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Date Issued
2016
Identifier
CFE0006373, ucf:51537
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006373