Current Search: Impression management -- blogs -- organizational identity -- computer-mediated communication -- content analysis (x)
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Title
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From the top: Impression management strategies and organizational identity in executive-authored weblogs.
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Creator
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McLane, Teryl, Hastings, Sally, Weger, Harry, Musambira, George, University of Central Florida
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Abstract / Description
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This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to...
Show moreThis research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.
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Date Issued
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2012
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Identifier
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CFE0004411, ucf:49373
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Format
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Document (PDF)
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PURL
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http://purl.flvc.org/ucf/fd/CFE0004411
