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WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY
Title
WOMEN'S PROFESSIONAL SPORTS: A CASE STUDY ON PRACTICES THAT COULD INCREASE THEIR PROFITABILITY.
Creator
McArdle, Danielle H, Bukstein, Scott J., University of Central Florida
Abstract / Description
Women's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional...
Show moreWomen's professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women's professional sports leagues are not profitable. In analyzing the current landscape of women's professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women's professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women's sports could be made into a more profitable endeavor.
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Date Issued
2016
Identifier
CFH2000151, ucf:45932
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH2000151
HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA
Title
HOW SPORTS FRANCHISES COMMUNICATE VIA SOCIAL MEDIA.
Creator
Jones, Christopher, Coombs, Timothy, University of Central Florida
Abstract / Description
The aim of the research is to evaluate how professional sport organizations communicate via social media and lay groundwork on how to effectively do so in the future. The research focuses on the history of social media and its involvement in sport, how it's used today, examples of effective communication and how it can eventually drive revenue for a sport franchise and build a stronger fan base at the same time.
Date Issued
2013
Identifier
CFH0004325, ucf:45050
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004325
Invisible in Plain Sight: The Troubling Connections Between the National Hockey League and the Russian Mafia
Title
Invisible in Plain Sight: The Troubling Connections Between the National Hockey League and the Russian Mafia.
Creator
Ennion, Kayla, Crepeau, Richard, Gannon, Barbara, Walker, Ezekiel, University of Central Florida
Abstract / Description
Professional sports leagues in North America have seen scandals, controversies, and tragedies. There is, however, a forgotten scandal that happened in the 1990s: the Russian Mafia came dangerously close to the National Hockey League. This thesis explores the alleged Mafia connections by examining newspaper and magazine articles and documentaries focused on the issue. The limited public response to allegations of Russian Mafia involvement is contrasted with other professional sports...
Show moreProfessional sports leagues in North America have seen scandals, controversies, and tragedies. There is, however, a forgotten scandal that happened in the 1990s: the Russian Mafia came dangerously close to the National Hockey League. This thesis explores the alleged Mafia connections by examining newspaper and magazine articles and documentaries focused on the issue. The limited public response to allegations of Russian Mafia involvement is contrasted with other professional sports controversies that were met with an immediate response by the leagues and fans. How North Americans viewed Russians during the post-Soviet era is also explored in this paper. This thesis examines why evident Mafia involvement with National Hockey League players did not provoke attention and sanctions by the league nor an outcry from the fans. This study will conclude the League did not react to the allegations because it felt as if the games were not harmed directly. Also, hockey fans did not find the allegations surprising because of the media's constant reports of corruption within Russia's borders, especially involving organized crime. Perhaps the lack of reaction by the National Hockey League and its fans suggests why this particular scandal is forgotten a mere 20 years later.
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Date Issued
2014
Identifier
CFE0005488, ucf:50363
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005488