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PERCEIVED INFLUENCE OF THE PORTRAYAL OF WOMEN IN BEAUTY AND FASHION MAGAZINES ON BODY IMAGE
Title
PERCEIVED INFLUENCE OF THE PORTRAYAL OF WOMEN IN BEAUTY AND FASHION MAGAZINES ON BODY IMAGE.
Creator
Shrader, Melissa, DeLorme, Denise, University of Central Florida
Abstract / Description
This investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were...
Show moreThis investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were influenced. However, informants did not advocate behavior changes for others or hold pro-censorship attitudes. Other findings include favorable perceptions of magazines utilizing larger sized fashion models, negative attitudes towards advertising, and a reverse third-person effect when the 'other' is male. These findings are consistent with existing research on the third-person effect.
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Date Issued
2007
Identifier
CFE0001592, ucf:47159
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001592
AN EXAMINATION OF THIRD-PERSON EFFECT IN THE CONTEXT OF CONTOVERSIAL PRODUCT ADVERTISING
Title
AN EXAMINATION OF THIRD-PERSON EFFECT IN THE CONTEXT OF CONTOVERSIAL PRODUCT ADVERTISING.
Creator
Jensen, Keith, Collins, Steve, University of Central Florida
Abstract / Description
This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person...
Show moreThis research seeks to determine if there is a third-person effect in the realm of controversial product advertising. A questionnaire was designed based on previous research and distributed to a convenience sample of college students at the University of Central Florida. Participants were asked to rate their perceived levels of personal offense to product categories as well as the expected levels of other groups of people. The results show that there is indeed a significant third-person effect recognized for all product categories except for racial extremist groups. A first-person effect was shown to be present for the category of racial extremist groups. This research also suggests that a concealed third-person effect may have been present in previous studies of this nature that obtained high levels of offense attributed to the self. Discussions of the findings, implications for marketers and advertisers, limitations to the study, as well as suggestions for future research are also posited.
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Date Issued
2005
Identifier
CFE0000494, ucf:46370
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000494