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- Title
- GENRE AND PERSONA IN ACTIVIST WEBSITES.
- Creator
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Boreman, Margaret M.F., Bowdon, Melody A., University of Central Florida
- Abstract / Description
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This study examines six activist websites in terms of genre and persona to identify electronic-text conventions and forms that must be recognizable to site visitors in order for digital activists to effectively communicate. Activist websites already use a number of text forms and visual rhetorical elements to cue the site visitor; many of these text forms are common to the activist websites examined for this thesis and may constitute an identifiable and distinct genre.In terms of persona,...
Show moreThis study examines six activist websites in terms of genre and persona to identify electronic-text conventions and forms that must be recognizable to site visitors in order for digital activists to effectively communicate. Activist websites already use a number of text forms and visual rhetorical elements to cue the site visitor; many of these text forms are common to the activist websites examined for this thesis and may constitute an identifiable and distinct genre.In terms of persona, this study examines the electronic "public self" of activist websites. The arena becomes a metaphor for the virtual world; the rhetors are the activist sites; and the digital discourse is the intertextual debate--the conversation--that occurs among website users, activist sites, and targets. By categorizing activist sites in terms of their primary activities (helping, protest, and revolutionary), we determine which elements of genre repeat according to categories and we ultimately gauge the intensity and type of the outcome that the website rhetor hopes to create in the user. Designers and owners of activist sites have goals which can only be reached by means of effective, well-considered, digital genre and persona.Because many technical communicators and students of technical communication first experience the profession through service-learning for a nongovernmental organization--often an activist organization--this study will help those technical communicators to reconsider their own assumptions about genre and persona and may lead those students to understand the importance of privileging genre and persona when designing and redesigning digital texts. This study provides both experienced and new technical communicators a framework that they can apply to documents in order to (1) cue site visitors to the meaning of electronic texts and (2) construct effective public personas in the digital forum.
Show less - Date Issued
- 2004
- Identifier
- CFE0000087, ucf:46073
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000087
- Title
- Examining presence and influence of linguistic characteristics in the Twitter discourse surrounding the women's right to drive movement in Saudi Arabia.
- Creator
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Sahly, Abdulsamad, Kinnally, William, Neuberger, Lindsay, Miller, Ann, University of Central Florida
- Abstract / Description
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Social media platforms like Facebook and Twitter have been popular tools for social and political movements in non-democratic societies in which traditional media outlets are under government control. Activists in Saudi Arabia, particularly women, have launched several campaigns through social media to demand the right to drive for women. This study used framing theory as the foundation for looking at the degree to which cognitive, emotion, and religious or moral language has been used to...
Show moreSocial media platforms like Facebook and Twitter have been popular tools for social and political movements in non-democratic societies in which traditional media outlets are under government control. Activists in Saudi Arabia, particularly women, have launched several campaigns through social media to demand the right to drive for women. This study used framing theory as the foundation for looking at the degree to which cognitive, emotion, and religious or moral language has been used to frame discussion of this issue on Twitter. Additionally, this study observed the relationship between these linguistic attributes in Twitter and retweeting behavior to understand the characteristics of the discourse that relate to the potential influence of the message. The results suggested that, within the sociopolitical discussion in social media, cognitive language was expressed the most often, particularly insight and causation language. The results also suggested that tweets containing cognitive language are more likely to be retweeted than those with emotion language. However, among the components of cognitive and emotion language, anger was the strongest specific predictor of retweeting behavior. The implications of the presence of linguistic attributes and their relationship to retweeting behavior and suggestions for future communication research within the context of social and political movements are discussed.
Show less - Date Issued
- 2016
- Identifier
- CFE0006386, ucf:51535
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0006386
