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ACCOMPLISHMENT OF DUAL FOCUS IN EXPLORATION AND EXPLOITATION: THE INFLUENTIAL ROLE OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROCESS
Title
ACCOMPLISHMENT OF DUAL FOCUS IN EXPLORATION AND EXPLOITATION: THE INFLUENTIAL ROLE OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROCESS.
Creator
Tinoco, Janet, Ganesh, Jai, University of Central Florida
Abstract / Description
Organizations that can successfully develop both radical and incremental innovations positively impact sustained competitive advantage, dramatically improving their chances of survival and success in both dynamic and stable environments (Han et al. 2001; Tushman and O'Reilly 1996). Experimentation and radical innovation are mandatory knowledge assets for competitive play in emerging markets, but efficiency and incremental innovation are essential for mature markets (He and Wong 2004;...
Show moreOrganizations that can successfully develop both radical and incremental innovations positively impact sustained competitive advantage, dramatically improving their chances of survival and success in both dynamic and stable environments (Han et al. 2001; Tushman and O'Reilly 1996). Experimentation and radical innovation are mandatory knowledge assets for competitive play in emerging markets, but efficiency and incremental innovation are essential for mature markets (He and Wong 2004; Tushman and O'Reilly 1996). The attainment of dual focus between radical and incremental innovation is challenging and calls for organizational architectures of sometimes conflicting processes, structure, and culture (cf, Tushman and O'Reilly 1996; Wind and Mahajan 1997). While prior research has investigated the structural and cultural determinants (Duncan 1976; Gibson and Birkenshaw 2004), there is a significant lack of research addressing the third major element of business processes. Without winning business processes in place that influence both exploration and exploitation, a successful portfolio mix of radical and incremental product innovations that maximize customer value and benefits will not be fully realized, and firm performance will suffer. Through core business processes, marketing's role and influence is significant in increasing customer value creation in the resulting product innovations. By mapping the "inside-out" and "outside-in" processes of a market-driven organization (Day 1994) into the Srivastava et al. (1999) core business process framework, this dissertation develops and tests a model of business process influence on dual focus in innovation strategies in the context of the high technology manufacturing environment. Each of these processes is critical in generating maximum customer value and is an explicit input into strategic choices and decisions (Srivastava et al. 1999). Specifically, it is argued and proposed that the Product Development Management (PDM) process, comprised of the processes of market experimentation, technology monitoring, and technology competence, predominantly influences exploration while the Supply Chain Management (SCM) process, comprised of the processes of channel bonding and quality process management, predominantly influences exploitation. The Customer Relationship Management (CRM) process, encompassing the processes of lead user collaboration, competitor benchmarking, and current customer knowledge process, acts as a moderator to add dual focus to these extremes by interacting with PDM processes to enhance exploitation and with SCM processes to enhance exploration. Furthermore, it is proposed that firms successfully achieving a dual focus have greater firm performance than firms entrenched in either extreme. Hypotheses were tested with data collected from a nationwide sample of high technology manufacturers. The results largely supported the main effect hypotheses of the PDM processes and SCM processes on exploration and exploitation. Additionally, the hypothesis of a positive interaction between exploration and exploitation on firm performance was also supported, however no visible support was garnered for the moderating impacts of CRM processes on PDM and SCM processes as hypothesized. Post hoc analyses were performed, bringing additional insight into dual focus based on the successful implementation of opposing businesses processes. Specifically, dual focus firms were shown to have multiple processes in place that impact both types of innovation strategies and that these firms implement these processes to a greater extent than those firms operating in the more extreme positions. Academic and managerial implications are discussed, as well as study limitations and exciting future research directions.
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Date Issued
2007
Identifier
CFE0001573, ucf:47114
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001573
ANATOMY OF A FINANCIAL CENTER'S GLOBAL COMPETITIVENESS IN THE CONTEXT OF MICHAEL PORTER'S MODEL OF NATIONAL COMPETITIVE ADVANTAGE: A THEORETICAL ANALYSIS
Title
ANATOMY OF A FINANCIAL CENTER'S GLOBAL COMPETITIVENESS IN THE CONTEXT OF MICHAEL PORTER'S MODEL OF NATIONAL COMPETITIVE ADVANTAGE: A THEORETICAL ANALYSIS.
Creator
Magpantay, Josef, Ajayi, Richard, University of Central Florida
Abstract / Description
Throughout history, a number of financial centers have risen and fallen. While the significance of some centers have deteriorated, a small number of centers have emerged as today's leading financial centers by meeting a specific set of necessary conditions needed to successfully address the growing financial needs of the regions they are located. Furthermore, an even smaller number of financial centers have been able to sustain and expand their initial dominance in the financial industry by...
Show moreThroughout history, a number of financial centers have risen and fallen. While the significance of some centers have deteriorated, a small number of centers have emerged as today's leading financial centers by meeting a specific set of necessary conditions needed to successfully address the growing financial needs of the regions they are located. Furthermore, an even smaller number of financial centers have been able to sustain and expand their initial dominance in the financial industry by continuously satisfying a more focused set of conditions and factors. This thesis focuses on adapting Michael Porter's Diamond Model in determining, clustering, and expanding key factors that have historically given cities such as London, New York, Hong Kong, Singapore, and Tokyo their current status at the pinnacle of the financial centers of the world. This thesis begins by taking Porter's model that addresses national competitive advantage nations from a macroeconomic point of view, and adapting it to the development of financial centers at a microeconomic level. It utilizes Michael Porter's established grouping corners for identifying a vast array of macroeconomic and microeconomic factors that have historically played critical roles in increasing productivity and efficiency within a center's financial industry. Additionally, this thesis categorizes these factors into parameters that form a theoretical model designed to showcase the path to global financial dominance for an aspiring financial center. With the adaptation of Porter's model outlined in this thesis, financial centers are given a figurative blueprint of what constitutes a successful financial center. The theoretical model analyzes the necessary conditions and environments that a center needs to recreate within itself, or are endowed with, in order to be a globally competitive financial center.
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Date Issued
2011
Identifier
CFH0004062, ucf:44806
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004062
THE EFFECTS OF AGE ON REPRODUCTION IN A CITRUS ROOT WEEVIL DIAPREPES ABBREVIATUS
Title
THE EFFECTS OF AGE ON REPRODUCTION IN A CITRUS ROOT WEEVIL DIAPREPES ABBREVIATUS.
Creator
Chasez, Heather, Fedorka, Kenneth, University of Central Florida
Abstract / Description
Understanding the factors influencing mate choice is a major focus of sexual selection. Many factors are potentially involved, including age of the individual. The good genes model and the youth advantage model both make predictions about the effect of age on mate choice. Under the good genes model older mates would be the more preferable due to their proven high survivability. The ÂÂ"youth advantageÂÂ" model, predicts that young to intermediate age males...
Show moreUnderstanding the factors influencing mate choice is a major focus of sexual selection. Many factors are potentially involved, including age of the individual. The good genes model and the youth advantage model both make predictions about the effect of age on mate choice. Under the good genes model older mates would be the more preferable due to their proven high survivability. The ÂÂ"youth advantageÂÂ" model, predicts that young to intermediate age males would be more advantageous as mates because of a decrease in sperm quality and the possibility of increased germ-line mutations in older animals. I examined the effects of age on behavioral and physiological factors in Diaprepes abbreviatus experimentally. Both males and females were found to be the least optimal as mates during the intermediate stage of their lives, with preferences for young and old age classes. Females had higher fertilization rates when young and fertilization steadily declined with age, consistent with the youth advantage model. Males overall had higher fertilization rate and procured matings faster when they were older, which was in accordance with the good genes model, though experience could also play a role in this result. These data here suggest that in D. abbreviatus age may play an important role in mate choice decisions.
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Date Issued
2011
Identifier
CFE0003568, ucf:48924
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003568
TWO ESSAYS ON PRODUCT DESIGN AND CONSUMER EVALUATIONS
Title
TWO ESSAYS ON PRODUCT DESIGN AND CONSUMER EVALUATIONS.
Creator
Lee, Sangwon, Echambadi, Raj, University of Central Florida
Abstract / Description
This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and...
Show moreThis paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the followerÂÂ's product is featured with higher or lower functionality? Second, how does form design interact with functional design for the followerÂÂ's product? Results from the experimental study conducted demonstrate that (1) if the followerÂÂ's functionality is not superior to the pioneerÂÂ's, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the followerÂÂ's functionality is superior to the pioneerÂÂ's, follower had better follow the pioneerÂÂ's design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.
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Date Issued
2010
Identifier
CFE0003249, ucf:48546
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003249
The effect of free primary education programs on marriage for Kenyan women.
Title
The effect of free primary education programs on marriage for Kenyan women.
Creator
Eisele, Joanna, Wright, James, Corzine, Harold, Rivera, Fernando, Carter, J. Scott, Pals, Heili, University of Central Florida
Abstract / Description
This dissertation investigates the effect of education on the chances and age of marriage during the transition from adolescence into young adulthood among Kenyan women age 15-22. Women who receive more education are more likely to delay marriage. The literature suggests that occupation and age at sexual debut are also significantly associated with age of marriage. This study considers how these and other factors may possibly affect the life course of women in Kenya over a period of time and...
Show moreThis dissertation investigates the effect of education on the chances and age of marriage during the transition from adolescence into young adulthood among Kenyan women age 15-22. Women who receive more education are more likely to delay marriage. The literature suggests that occupation and age at sexual debut are also significantly associated with age of marriage. This study considers how these and other factors may possibly affect the life course of women in Kenya over a period of time and increases our understanding of marriage predictors. Data comes from the 2003 and 2008 Kenya Demographic and Health Surveys. Binary logistic and OLS regression models are used to analyze and compare the data. The results imply that while education has a statistically significant and strong positive effect on a woman's marital status as well as age of marriage, the effect of education on age of marriage has not changed since the introduction of Kenya's free primary education program.
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Date Issued
2014
Identifier
CFE0005486, ucf:50349
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005486
ANTICIPATED TELEHEALTH DEVICE USAGE IN YOUNGER ADULTS
Title
ANTICIPATED TELEHEALTH DEVICE USAGE IN YOUNGER ADULTS.
Creator
Bull, Tyler, Szalma, James, University of Central Florida
Abstract / Description
Telehealth and telemedicine have revolutionized the healthcare system in terms of access to information and remote medical treatment. While there is a great deal of literature on current perceptions of telehealth care systems, relatively little is known about perceived user needs and acceptance of future telehealth systems. One way to assess future attitudes is to evaluate anticipated usage of telehealth devices through perceived advantages and disadvantages. Additionally, this study seeks to...
Show moreTelehealth and telemedicine have revolutionized the healthcare system in terms of access to information and remote medical treatment. While there is a great deal of literature on current perceptions of telehealth care systems, relatively little is known about perceived user needs and acceptance of future telehealth systems. One way to assess future attitudes is to evaluate anticipated usage of telehealth devices through perceived advantages and disadvantages. Additionally, this study seeks to assess the reliability of a new measure of technology acceptance that capitalizes on human motivation using self-determination theory. An online survey consisted of an original 40-item measure of motivation to use telehealth technology, the Psychosocial Impact of Assistive Devices Scale (PIADS; Jutai & Day, 1996), questions adapted from Edwards et al. (2014) about perceived advantages and disadvantages of telehealth devices, and open-ended questions about advantages, disadvantages, and concerns of interacting with telehealth devices in the future. The open-ended questions were coded for themes. Results also indicated that there was a high reliability between the MUTT and the PIADS, however the MUTT was slightly more reliable. Significant correlations were found between the overall MUTT and subscales of autonomy, competence, relatedness, and goals, as well as moderate correlations between the subscales of the PIADS (i.e., competence, adaptability, self-esteem) and the MUTT. The results of this research will be discussed further.
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Date Issued
2015
Identifier
CFH0004794, ucf:45338
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004794
MIXED SIGNALS AT THE INTERSECTION: THE EFFECT OF ORGANIZATIONAL COMPOSITION ON RATINGS OF BLACK WOMEN'S MANAGEMENT SUITABILITY
Title
MIXED SIGNALS AT THE INTERSECTION: THE EFFECT OF ORGANIZATIONAL COMPOSITION ON RATINGS OF BLACK WOMEN'S MANAGEMENT SUITABILITY.
Creator
Bowens, Laticia, Fritzsche, Ph.D., Barbara, University of Central Florida
Abstract / Description
Historically, Black women's workplace experiences have been understudied, partially due to an implicit assumption that their experiences are subsumed by research on Black men and/or White women. This oversight is even more evident in the field of management. However, considerable attention has been given to the debate about whether Black women are at a double advantage (i.e., as supposed affirmative action "two-for-one bargains") or at a double disadvantage due to their double marginalizing...
Show moreHistorically, Black women's workplace experiences have been understudied, partially due to an implicit assumption that their experiences are subsumed by research on Black men and/or White women. This oversight is even more evident in the field of management. However, considerable attention has been given to the debate about whether Black women are at a double advantage (i.e., as supposed affirmative action "two-for-one bargains") or at a double disadvantage due to their double marginalizing characteristics. Empirical research in the area has found support for each side, furthering the debate, but also advancing an overly simplistic explanation for a set of experiences that is certainly much more complicated. Therefore, the purpose of this study was to investigate the conditions under which Black women, when seeking managerial employment, are at a double advantage or disadvantage, using Critical Race Feminism, Cox's Interactional Model of Cultural Diversity (IMCD; 1994), and theories of social categorization as the theoretical foundation. A 2 (sex) x 2 (race) x 2 (demographic composition of the workplace) between-subjects design was used to test the hypotheses that the Black female applicant would have a double disadvantage in a more demographically balanced organization and double advantage in an organization that is more White and male. Participants (N = 361) reviewed information about an organization (where demographic composition was manipulated) and three available management positions. They also reviewed a fictional professional networking profile of a job applicant where race and sex were manipulated through photos, and job qualifications and experience were held constant. Based on all of the information, they rated the applicant on his/her suitability for the jobs. Results of planned contrasts and ANOVAs showed partial support for the hypotheses. In the balanced organization, the Black female applicant was rated lower in suitability for entry-level management than the Black male and White female applicants. Likewise, she was rated higher than the Black male and White female applicants in the less diverse organization, when evaluated for upper-level management. Thus, the study clarifies the theories of double advantage and double disadvantage by identifying organizational composition as a moderator of the relationship between applicant race/sex and employment outcomes (i.e., management suitability ratings). The implications of these findings are discussed.
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Date Issued
2011
Identifier
CFE0003761, ucf:48761
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003761
Dual Branding: An Investigative Look into Dual Branding's Position within the Concept of Brand Alliance in the Hotel Industry
Title
Dual Branding: An Investigative Look into Dual Branding's Position within the Concept of Brand Alliance in the Hotel Industry.
Creator
Ronzoni, Giulio, Fyall, Alan, Torres Areizaga, Edwin, Singh, Dipendra, Weinland, Jeffrey, Smith, Scott, University of Central Florida
Abstract / Description
The purpose of this dissertation was to investigate, in an exploratory way, the state of the art of the application of brand alliances, with a particular focus on the practice of dual branding, in the field of lodging. More precisely, this research aimed at identifying and evaluating the determinants of industry adoption of, and customer satisfaction with, intra-company dual branding strategies in the US lodging industry.The primary purpose of this study is to determine the efficacy of dual...
Show moreThe purpose of this dissertation was to investigate, in an exploratory way, the state of the art of the application of brand alliances, with a particular focus on the practice of dual branding, in the field of lodging. More precisely, this research aimed at identifying and evaluating the determinants of industry adoption of, and customer satisfaction with, intra-company dual branding strategies in the US lodging industry.The primary purpose of this study is to determine the efficacy of dual branding in the field of the lodging industry, a phenomenon that is still insufficiently explored in the literature. In fact, the scarcity of literature pertaining to the lodging industry has forced this study to consider the research related to other segments and industries where dual branding strategies have been studied. Therefore, this study intended to expand the existing body of knowledge, advancing the theory of brand alliance from an industry and consumer perspective, as well as adapt, refine, and utilize a scale suitable for the measurement of dual branded hotels' customer satisfaction. This dissertation used an exploratory sequential mixed method approach. In the first qualitative phase, face-to-face and telephone interviews with operational hotel managers, corporate hotel managers, real estate development and management companies' managers, owners, and presidents, as well as hotel and lodging associations' professionals have been conducted. In addition to relevant and significant findings and results obtained through the hotel industry professionals interviewed, themes, constructs, and variables useful in the refinement and adaptation of a dual branding customer satisfaction scale were attained. Consequently, the second quantitative phase consisted of an online administration of a scenario-based questionnaire to dual branded hotels' customers of a dual branded lodging property aimed at identifying and evaluating the determinants of customer satisfaction.The ultimate purpose of this research has been to understand the main issues of implementation of dual branding practices and strategies in the lodging context. In particular, it has been to highlight and provide managerial, theoretical, methodological, and practical implications and recommendations for the US lodging industry, in the adoption of intra-company dual branding strategies. The suggestions offered in the study are relevantly timed to what is happening within the lodging industry, offering implications for both academia and industry.
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Date Issued
2019
Identifier
CFE0007716, ucf:52411
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007716