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- Title
- BLOGGING FOR PROFIT IN THE 21ST CENTURY: AN AUTOETHNOGRAPHIC ANALYSIS.
- Creator
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Warren, Samantha L, Roozen, Kevin, University of Central Florida
- Abstract / Description
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The purpose of this thesis is to conduct an autoethnographic analysis on my literate activities as a blogger to better understand the content creation and monetization practices of modern bloggers. In Chapter 1, I introduce readers to my blog and discuss some current lines of scholarship on blogging. In Chapter 2, I discuss my research methods and justify my use of autoethnography for my study. In Chapters 3 and 4, I explain my content creation and monetization processes in detail. In Chapter...
Show moreThe purpose of this thesis is to conduct an autoethnographic analysis on my literate activities as a blogger to better understand the content creation and monetization practices of modern bloggers. In Chapter 1, I introduce readers to my blog and discuss some current lines of scholarship on blogging. In Chapter 2, I discuss my research methods and justify my use of autoethnography for my study. In Chapters 3 and 4, I explain my content creation and monetization processes in detail. In Chapter 5, I draw conclusions from my analysis and provide a few further directions for research. My suggestions for future research include to analyze other bloggers' work, use different research methods in addition to autoethnography, and look at different types of blogs instead of just sites in the lifestyle category. One of my key takeaways from my research is that blogging is an interdisciplinary activity that requires skills in not just writing, but design, technology, and marketing.
Show less - Date Issued
- 2018
- Identifier
- CFH2000446, ucf:45802
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH2000446
- Title
- A GENRE OF COLLECTIVE INTELLIGENCE: BLOGS AS INTERTEXTUAL, RECIPROCAL, AND PEDAGOGICAL.
- Creator
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Gramer, Rachel, Bell, Kathleen, University of Central Florida
- Abstract / Description
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This thesis investigates the rhetorical features of blogs that lend them dialogic strength as an online genre through the lens of Mikhail Bakhtin's theories of speech genres, utterances, and dialogism. As a relatively new online genre, blogs stem from previous genres (in print and online as well as verbal), but their emergence as a popular form of expression in our current culture demands attention to how blogs also offer us different rhetorical opportunities to meet our changing social...
Show moreThis thesis investigates the rhetorical features of blogs that lend them dialogic strength as an online genre through the lens of Mikhail Bakhtin's theories of speech genres, utterances, and dialogism. As a relatively new online genre, blogs stem from previous genres (in print and online as well as verbal), but their emergence as a popular form of expression in our current culture demands attention to how blogs also offer us different rhetorical opportunities to meet our changing social exigencies as online subjects in the 21st century. This thesis was inspired by questions about how blogs redefine the rhetorical situation to alter our textual roles as readers, writers, and respondents in the new generic circumstances we encounter--and reproduce--online. Applying the framework of Henry Jenkins' Convergence Culture and Pierre Levy's Collective Intelligence, this thesis analyzes how blogs enable us as online subjects to add our utterances to our textual collective intelligence, which benefits from our personal experience and the epistemic conversations of blogs as online texts. In addition, it is also an inquiry into how the rhetorical circumstances of blogs as textual sites of collective intelligence can create a reciprocal learning environment in the writing classroom. I ultimately examine blogs through the lenses of alternative pedagogy--informed by David Wallace and Helen Rothschild Ewald's Mutuality in the Rhetoric and Composition Classroom and Xin Liu Gale's Teachers, Discourses, and Authority in the Postmodern Composition Classroom--to suggest the potential consequences of a writing education that includes how we are currently writing--and being written by--our culture's online generic practice of blogs.
Show less - Date Issued
- 2008
- Identifier
- CFE0002402, ucf:47770
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002402
- Title
- From the top: Impression management strategies and organizational identity in executive-authored weblogs.
- Creator
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McLane, Teryl, Hastings, Sally, Weger, Harry, Musambira, George, University of Central Florida
- Abstract / Description
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This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to...
Show moreThis research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones' (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.
Show less - Date Issued
- 2012
- Identifier
- CFE0004411, ucf:49373
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004411