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(1 - 2 of 2)
- Title
- ESSAYS ON CONSUMER CHARITY.
- Creator
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Paniculangara, Joseph, He, Xin, University of Central Florida
- Abstract / Description
-
Two essays comprise this doctoral dissertation on consumers and their charitable donations. The overall objective is to investigate the role of psychological distance in charitable donations, with each essay dealing with a different moderator of this relationship. In the first essay, I study the interactive effect of social distance and processing mode (affect vs. cognition). Specifically, people tend to donate more if they use their emotions rather than cognition as diagnostic inputs for...
Show moreTwo essays comprise this doctoral dissertation on consumers and their charitable donations. The overall objective is to investigate the role of psychological distance in charitable donations, with each essay dealing with a different moderator of this relationship. In the first essay, I study the interactive effect of social distance and processing mode (affect vs. cognition). Specifically, people tend to donate more if they use their emotions rather than cognition as diagnostic inputs for decision making, especially when donor and recipient are separated by greater social distance. This may be because affect-driven and cognition-driven donors are influenced by different goals. Affect-driven donors are mainly motivated by a consummatory goal of increasing their "warm glow" utility whereas cognition-driven donors are mainly motivated by an instrumental goal of increasing "public goods" utility (i.e., making a contribution that may benefit the donor as well). While both consummatory and instrumental goals are relevant at closer social distance, only the consummatory goal is at work at greater social distance, which leads to a social distance by processing mode interaction. The hypothesized effect is tested in a series of three experiments that use different contexts and dependent measures (e.g., donation of money vs. time). In the second essay, I turn to the joint effect of psychological distance and dispositional empathy on charitable donation. Empathy or "Einf[umlaut]hlung" is defined as feeling one's way into the situation of another. While the literature suggests that empathy generally increases various forms of prosocial behavior including donations, I argue that this effect is contingent upon the psychological distance between donor and recipient. The role of empathy is especially pronounced when the recipient is perceived to be psychologically closer to the donor. This is because closer psychological distance leads to greater identification by the donor with the recipient, which in turn leads to greater donation. I demonstrated support for the hypothesized interaction between dispositional empathy and psychological distance in three experiments, each addressing a different type of psychological distance. I conclude this dissertation with a discussion of the theoretical contribution and managerial importance of the findings. Managers of not-for-profits are confronted with a multitude of challenges in increasing donations while optimizing their resources. By pointing out the processes that underlie individual donors' decisions on charitable donations, this dissertation addresses a long-felt but rarely addressed lacuna in the literature.
Show less - Date Issued
- 2011
- Identifier
- CFE0004041, ucf:49163
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004041
- Title
- EVALUATING THE PERFORMANCE OF ANIMAL SHELTERS: AN APPLICATION OF DATA ENVELOPMENT ANALYSIS.
- Creator
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Heyde, Brandy, Reilly, Charles, University of Central Florida
- Abstract / Description
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The focus of this thesis is the application of data envelopment analysis to understand and evaluate the performance of diverse animal welfare organizations across the United States. The results include identification of the most efficient animal welfare organizations, at least among those that post statistics on their operations, and a discussion of various partnerships that may improve the performance of the more inefficient organizations. The Humane Society of the United States estimates...
Show moreThe focus of this thesis is the application of data envelopment analysis to understand and evaluate the performance of diverse animal welfare organizations across the United States. The results include identification of the most efficient animal welfare organizations, at least among those that post statistics on their operations, and a discussion of various partnerships that may improve the performance of the more inefficient organizations. The Humane Society of the United States estimates that there are 4000 - 6000 independently-run animal shelters across the United States, with an estimated 6-8 million companion animals entering them each year. Unfortunately, more than half of these animals are euthanized. The methods shared in this research illustrate how data envelopment analysis may help shelters improve these statistics through evaluation and cooperation. Data envelopment analysis (DEA) is based on the principle that the efficiency of an organization depends on its ability to transform its inputs into the desired outputs. The result of a DEA model is a single measure that summarizes the relative efficiency of each decision making unit (DMU) when compared with similar organizations. The DEA linear program defines an efficiency frontier with the most efficient animal shelters that are put into the model that "envelops" the other DMUs. Individual efficiency scores are calculated by determining how close each DMU is to reaching the frontier. The results shared in this research focus on the performance of 15 animal shelters. Lack of standardized data regarding individual animal shelter performance limited the ability to review a larger number of shelters and provide more robust results. Various programs are in place within the United States to improve the collection and availability of individual shelter performance. Specifically, the Asilomar Accords provide a strong framework for doing this and could significantly reduce euthanasia of companion animals if more shelters would adopt the practice of collecting and reporting their data in this format. It is demonstrated in this research that combining performance data with financial data within the data envelopment analysis technique can be powerful in helping shelters identify how to better deliver results. The addition of data from other organizations will make the results even more robust and useful for each shelter involved.
Show less - Date Issued
- 2008
- Identifier
- CFE0002101, ucf:47557
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0002101
