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IMPLICATIONS OF TRUTHERS ON POST CRISIS COMMUNICATION AND RESOLUTION
Title
IMPLICATIONS OF TRUTHERS ON POST CRISIS COMMUNICATION AND RESOLUTION.
Creator
Semenas, Lauren, Sellnow, Timothy, University of Central Florida
Abstract / Description
The intent of this thesis is to better comprehend the strategies used in crisis denial videos from the perspective of kategoria. Benoit and Dorries taxonomy of kategoria was applied to crisis denial claims using the Sandy Hook elementary school shooting as a case study. The claims of prominent truther and YouTuber, Alex Jones, were coded and analyzed based on this taxonomy. The categories of the taxonomy include: accused committed the act before, accused planned the act, accused knew likely...
Show moreThe intent of this thesis is to better comprehend the strategies used in crisis denial videos from the perspective of kategoria. Benoit and Dorries taxonomy of kategoria was applied to crisis denial claims using the Sandy Hook elementary school shooting as a case study. The claims of prominent truther and YouTuber, Alex Jones, were coded and analyzed based on this taxonomy. The categories of the taxonomy include: accused committed the act before, accused planned the act, accused knew likely consequences of the act, accused benefitted from the act, and other. Two coders trained in identifying these criteria coded three transcribed YouTube videos focused on Sandy Hook with a combined total of over 1.5 million views. Accused planned the act and accused committed the act before were the most used taxonomy, with a 4 to 1 and 2 to 1 margin respectively, showing a consistent preference on how Jones likes to construct his claims. These tactics put the victims of Sandy Hook in an uncomfortable position because they are forced to deny the denial, a process that quickly becomes cyclical. The responses either transcend to an issue of free speech versus defamation or attack the accuser through litigation and public organizations dropping him. Claims that the accused has done it before denies closure to multiple crises while claims that it was planned seem endless and also contribute to denying closure. This denial puts victims in a chronic stage where they are forced to constantly and endlessly re-evaluate the crisis without resolution, disrupting current stage theory in crisis recovery. Truthers have changed how we define hoax. Previously, a hoax was the crisis, but now claims are made post-crisis depicting the crisis as hoax. Further research should focus on the formulation of a response to crisis denial that can break the cyclical pattern.
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Date Issued
2018
Identifier
CFH2000440, ucf:45820
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH2000440
The Use of Crisis Communication Strategies to Build Community Resilience: Evidence from Emergency Managers
Title
The Use of Crisis Communication Strategies to Build Community Resilience: Evidence from Emergency Managers.
Creator
Haupt, Brittany, Kapucu, Naim, Knox, Claire, Emrich, Christopher, Sellnow, Timothy, University of Central Florida
Abstract / Description
As public administration evolved to encompass a strong focus on supporting safe growth and development for communities, the role and responsibilities of government became increasingly complex with aspects of emergency management becoming quintessential. The ability to assess resilience plays a strong role in understanding the capability of a community to face a range of threats. Additionally, issues with communication uncovered the need to understand how administrators collect, disseminate,...
Show moreAs public administration evolved to encompass a strong focus on supporting safe growth and development for communities, the role and responsibilities of government became increasingly complex with aspects of emergency management becoming quintessential. The ability to assess resilience plays a strong role in understanding the capability of a community to face a range of threats. Additionally, issues with communication uncovered the need to understand how administrators collect, disseminate, and adapt critical information through understanding crisis type and local community needs. This dissertation discusses the connection between public administration and emergency management, the evolution of crisis communication and strategies, resilience and its measurement, along with Situational Crisis Communication Theory. This study conducted an online-survey of county, and county-equivalent, emergency managers across the United States. Results of Structural Equation Modeling included statistically significant relationships between Crisis Type and Local Community Needs on Crisis Communication Strategies as well as between strategies onto Community Resilience. Comparative analysis with the Baseline Resilience Indicators for Communities showed stark contrast in perceived resilience capacity. Follow-up, semi-structured interviews were conducted with voluntary respondents and analyzed via axial, deductive coding. Comparing quantitative and qualitative analysis highlighted the importance of county characteristics, critical relationships, overcoming obstacles, need for learning and adaptation, and importance of communication.
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Date Issued
2018
Identifier
CFE0007013, ucf:52046
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007013
COMPARING MEDIA COVERAGE OF THE GULF OIL SPILL IN THE US AND UK: IMPLICATIONS FOR GLOBAL CRISIS COMMUNICATION
Title
COMPARING MEDIA COVERAGE OF THE GULF OIL SPILL IN THE US AND UK: IMPLICATIONS FOR GLOBAL CRISIS COMMUNICATION.
Creator
Crytzer, Sarah, Coombs, Timothy, University of Central Florida
Abstract / Description
The following research is a content analysis of 114 articles written by the American and British news media outlets in the first month following the BP Gulf oil spill in April 2010. The goal of the research was to identify any dominant frames evident in the reports and to compare the two countries to see if there was a difference in the dominant frames used. Positive, negative, and neutral tones were also evaluated to determine if there was a difference between the countries. The results show...
Show moreThe following research is a content analysis of 114 articles written by the American and British news media outlets in the first month following the BP Gulf oil spill in April 2010. The goal of the research was to identify any dominant frames evident in the reports and to compare the two countries to see if there was a difference in the dominant frames used. Positive, negative, and neutral tones were also evaluated to determine if there was a difference between the countries. The results show that both countries reports predominantly used an ecology and action frame, while British media outlets also used an economic frame. Both countries reported with primarily a negative and neutral tone. The implications of these findings for crisis communication managers are discussed.
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Date Issued
2011
Identifier
CFE0003890, ucf:48743
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003890
The Evolution of Shared Responsibility and Instructional Risk Communication in Brazil's Campaign against the Zika Virus
Title
The Evolution of Shared Responsibility and Instructional Risk Communication in Brazil's Campaign against the Zika Virus.
Creator
Mauricio Soares, Rodrigo Augusto, Sellnow, Timothy, Sellnow, Deanna, Littlefield, Robert, University of Central Florida
Abstract / Description
This study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social,...
Show moreThis study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social, economic and cultural characteristics of the country, the population's low levels of health literacy, and a long-lasting government credibility problem in the country make Brazil's fight against these types of diseases considerably difficult. The IDEA model (T. Sellnow (&) D. Sellnow, 2013) was used as the theoretical grounding for the analysis. This study presents the concepts of collective efficacy and shared responsibility and recommendations for risk and crisis communication practitioners as well as government agencies with regard to engaging the population in managing this type of disease outbreak. Knowledge about how to generate and share strategic communication of this nature is increasingly important as the spread of novel diseases is increasing in frequency and intensity (Kilpatrick (&) Randolph, 2012).
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Date Issued
2018
Identifier
CFE0007050, ucf:51974
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007050
Changing to a Different Shade of Blue: JetBlue and the Blueprint for Successful Crisis Communication
Title
Changing to a Different Shade of Blue: JetBlue and the Blueprint for Successful Crisis Communication.
Creator
Renner, Catherine, Coombs, Timothy, Holladay, Sherry, Sandoval, Jennifer, University of Central Florida
Abstract / Description
On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications...
Show moreOn February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis response strategies and tactics implemented by JetBlue, and stakeholder reactions to the JetBlue responses. Content from the messages were then placed in appropriate categories identifying the type of strategy and tactic utilized. Category definitions, examples of comments, and the identifying attributes were included to help support that JetBlue was successful in repairing and recovering their reputation.
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Date Issued
2013
Identifier
CFE0004740, ucf:49842
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004740
USDA Instructional Risk Messages for High Pathogen Avian Influenza
Title
USDA Instructional Risk Messages for High Pathogen Avian Influenza.
Creator
Jones, Jenna, Sellnow, Timothy, Littlefield, Robert, Sellnow, Deanna, Parrish, Adam, University of Central Florida
Abstract / Description
High Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents...
Show moreHigh Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents is to provide U.S. poultry farmers and the publics with knowledge and information about prevention and response to HPAI. The IDEA model was applied to serve as a framework to analyze how much of each component was present in the messaging. Specifically, the internalization, explanation, and action components were applied to the USDA documents.The documents were coded by two researchers. The researchers, using a codebook, examined the documents and assessed each section (Red Book) or slogan (Defend the Flock) for the presence or absence of three components of the IDEA model: internalization, explanation, and action. When discrepancies arose between the coders, they were resolved through discussion. The results indicated the majority of the Red Book was dedicated to the explanation component of the IDEA model. Conversely, the majority of the Defend the Flock campaign was identified as either internalization or action.The findings in this study can serve as lessons learned to help to improve the effectiveness of instructional risk messaging in similar crises. Specifically, this study recommends that messages be adapted to the intended audience to help them recognize their personal risks, that explanatory messages be intertwined with recommended actions, and that organizations and agencies consider following the USDA's lead and provide complementary materials. For example, some materials may be highly detailed while an accompanying document could provide a simple, brief overview of the risk and recommended actions.
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Date Issued
2018
Identifier
CFE0007023, ucf:52045
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007023
Framing, Public Relations, and Scientology: An Analysis of News Coverage and a Controversial Organization
Title
Framing, Public Relations, and Scientology: An Analysis of News Coverage and a Controversial Organization.
Creator
McAllister, Kristy, Sandoval, Jennifer, Neuberger, Lindsay, Coombs, Timothy, University of Central Florida
Abstract / Description
This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage (-) both print and television (-) to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames,...
Show moreThis study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage (-) both print and television (-) to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox (Conflicting Information, Simple Misunderstanding, and Non-Traditional Approach), and Leadership Issues (The Problem Lies with Leadership, Celebrity Obsession). Also uncovered were three potential public relations crises: The Mistreatment of Church Members, The Misuse of Funds, and Bad Communication Strategy. The research showed a strong strategic preference of the Church to use legal tactics or denial strategies when dealing with crises. A review of public relations theory suggests that the Church use a more open approach and also incorporate mortification strategies to accept blame and repair their damaged image.
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Date Issued
2013
Identifier
CFE0004887, ucf:49673
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0004887
Understanding Crisis Communication and Mobility Resilience during Disasters from Social Media
Title
Understanding Crisis Communication and Mobility Resilience during Disasters from Social Media.
Creator
Roy, Kamol, Hasan, Samiul, Eluru, Naveen, Wu, Yina, University of Central Florida
Abstract / Description
Rapid communication during extreme events is one of the critical aspects of successful disaster management strategies. Due to their ubiquitous nature, social media platforms offer a unique opportunity for crisis communication. Moreover, social media usage on GPS enabled devices such as smartphones allow us to collect human movement data which can help understanding mobility during a disaster. This study leverages social media (Twitter) data to understand the effectiveness of social media...
Show moreRapid communication during extreme events is one of the critical aspects of successful disaster management strategies. Due to their ubiquitous nature, social media platforms offer a unique opportunity for crisis communication. Moreover, social media usage on GPS enabled devices such as smartphones allow us to collect human movement data which can help understanding mobility during a disaster. This study leverages social media (Twitter) data to understand the effectiveness of social media-based communication and the resilience of human mobility during a disaster. This thesis has two major contributions. First, about 52.5 million tweets related to hurricane Sandy are analyzed to assess the effectiveness of social media communication during disasters and identify the contributing factors leading to effective crisis communication strategies. Effectiveness of a social media user is defined as the ratio of attention gained over the number of tweets posted. A model is developed to explain more effective users based on several relevant features. Results indicate that during a disaster event, only few social media users become highly effective in gaining attention. In addition, effectiveness does not depend on the frequency of tweeting activity only; instead it depends on the number of followers and friends, user category, bot score (controlled by a human or a machine), and activity patterns (predictability of activity frequency). Second, to quantify the impacts of an extreme event to human movements, we introduce the concept of mobility resilience which is defined as the ability of a mobility infrastructure system to manage shocks and return to a steady state in response to an extreme event. We present a method to detect extreme events from geo-located movement data and to measure mobility resilience and loss of resilience due to those events. Applying this method, we measure resilience metrics from geo-located social media data for multiple types of disasters occurred all over the world. Quantifying mobility resilience may help us to assess the higher-order socio-economic impacts of extreme events and guide policies towards developing resilient infrastructures as well as a nation's overall disaster resilience.
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Date Issued
2018
Identifier
CFE0007362, ucf:52090
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007362