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THE TYLER PERRY EFFECT: EXAMINING THE INFLUENCE OF BLACK MEDIA IMAGES ON THE BLACK IDENTITY
Title
THE TYLER PERRY EFFECT: EXAMINING THE INFLUENCE OF BLACK MEDIA IMAGES ON THE BLACK IDENTITY.
Creator
Jackson, Nicole, Musambira, George, University of Central Florida
Abstract / Description
This study investigated the influence of Tyler Perry's House of Payne and Meet the Browns on black viewers' racial identity, based on a survey of 145 members of four predominantly African American churches in the Central Florida area. Mirroring Allen, Dawson, and Brown's (1989) model of an African American racial belief system, this study proposed that both shows would positively influence three dimensions of the black identity including closeness to blacks, black separatism, and the belief...
Show moreThis study investigated the influence of Tyler Perry's House of Payne and Meet the Browns on black viewers' racial identity, based on a survey of 145 members of four predominantly African American churches in the Central Florida area. Mirroring Allen, Dawson, and Brown's (1989) model of an African American racial belief system, this study proposed that both shows would positively influence three dimensions of the black identity including closeness to blacks, black separatism, and the belief in positive stereotypes about blacks, while negatively influencing the dimension that emphasizes negative stereotypes about blacks. Socioeconomic status and religiosity were also hypothesized to predict exposure to both shows. The results show that while House of Payne positively influenced two dimensions of the black identity including closeness to blacks and the belief in positive stereotypes about blacks, Meet the Browns did not have a statistically significant relationship with any of the dimensions of the black identity. Additionally, results showed mixed support for the relationship between socioeconomic status, religiosity, and show exposure. While education had a negative relationship with exposure to both House of Payne and Meet the Browns, the income variable revealed no significant results with either show. Lastly, religiosity was shown to be a significant predictor of exposure to House of Payne, but not Meet the Browns. The findings suggest that Perry's shows may be considered by viewers as more beneficial than harmful to viewers to their racial identity and experience, which contradicts the critiques of his images as reverberating with negative stereotypical images of the past. Findings also suggest the importance of education and religion to black socialization patterns.
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Date Issued
2011
Identifier
CFE0003957, ucf:48708
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003957
Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology
Title
Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology.
Creator
Miller, Jennifer, Vie, Stephanie, Scott, Blake, Flammia, Madelyn, St. Amant, Kirk, University of Central Florida
Abstract / Description
Digital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement(-)in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact...
Show moreDigital Citizenship Tools for Cause-Based Campaigns: A Broadened Spectrum of Social Media Engagement and Participation-Scale Methodology develops and applies two new tools for understanding, measuring, and recursively adjusting small to medium-size social media-based philanthropic campaigns to better foster participation and engagement(-)in other words, democratic digital citizenship. First, a theoretical model is offered broadening current binary conceptions of success and failure or impact of campaigns, situating specific participant actions in social media on a spectrum. Then, from that model, a new methodology is provided to measure participation and engagement generated by campaign posts. Recommendations are also offered for recursively adjusting campaign posts to better foster democratic digital citizenship. These tools were developed from data generated by #TheFaceOffChallenge, a research project representative of a typical small to medium-size cause-based campaign. #TheFaceOffChallenge also serves as a sample for analysis illustrating how to use these tools. While explicating these tools, this dissertation explores a broad range of topics related to better understanding democratic digital citizenship: online philanthropy, awareness, and digital activism; viral and memetic transmission; tensions between consumption and creation of ideas, content, and knowledge; public(s), counterpublics, and counter-efforts; literacies and access for engagement and participation in algorithmic environments; and visual communication and semiotics.
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Date Issued
2018
Identifier
CFE0007227, ucf:52214
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007227