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Evaluating Faculty and Staff Customer Satisfaction of a Technology Support Office in a Large University in Florida
Title
Evaluating Faculty and Staff Customer Satisfaction of a Technology Support Office in a Large University in Florida.
Creator
Jaffe, Laurence, Murray, Kenneth, Murray, Barbara, Baldwin, Gordon, Hutchinson, Cynthia, University of Central Florida
Abstract / Description
This study sought to determine customer satisfaction levels of faculty and staff with their technology support office in a large university in Florida. The focus of research was to determine if there were any differences in customer satisfaction based on four demographics: gender, faculty versus staff, educational level and age. An anonymous customer satisfaction survey included 26 Likert-type scale questions measuring 16 service quality dimensions was administered to the population. The 16...
Show moreThis study sought to determine customer satisfaction levels of faculty and staff with their technology support office in a large university in Florida. The focus of research was to determine if there were any differences in customer satisfaction based on four demographics: gender, faculty versus staff, educational level and age. An anonymous customer satisfaction survey included 26 Likert-type scale questions measuring 16 service quality dimensions was administered to the population. The 16 service quality dimensions included 10 dimensions from Zeithaml et al. (1990), five dimensions from Besterfield et al. (1995, 2003), and one dimension, overall satisfaction.Findings showed there was a statistically significant difference in two demographics, gender and faculty versus staff. Regarding gender, there were no differences in 14 of 16 dimensions examined. The two dimensions with differences were tangibles and understanding the customer, with males having lower customer satisfaction than females. Regarding faculty versus staff differences, there were no differences in all the dimensions other than the courtesy dimension for which faculty had a lower level of customer satisfaction level than staff. Regarding educational level and age, there were no differences in any of the 16 dimensions.
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Date Issued
2014
Identifier
CFE0005186, ucf:50615
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005186
The effect of employee behaviors on consumers' emotions and behavioral intentions in positive service encounters
Title
The effect of employee behaviors on consumers' emotions and behavioral intentions in positive service encounters.
Creator
Kageyama, Yoshimasa, Ro, Heejung, Murphy, Kevin, Severt, Denver, Dziegielewski, Sophia, University of Central Florida
Abstract / Description
Focusing on positive service encounters, this study examined the relationships among employee behaviors, customers' positive emotions, and subsequent customer behaviors. A comprehensive framework of positive service encounters and ten hypotheses were developed based on an in-depth literature review and an application of the theory of cognitive appraisal and the theory of positive emotions. The dissertation employed a survey design with measurements from previous research and collected data...
Show moreFocusing on positive service encounters, this study examined the relationships among employee behaviors, customers' positive emotions, and subsequent customer behaviors. A comprehensive framework of positive service encounters and ten hypotheses were developed based on an in-depth literature review and an application of the theory of cognitive appraisal and the theory of positive emotions. The dissertation employed a survey design with measurements from previous research and collected data with Amazon Mechanical Turk. The target sample (N=299) was individuals that had a positive interaction with an employee at hotels over the last six months. The Structural Equation Modeling results suggested that employees' mutual understanding affects customer gratitude and employees' unsolicited behaviors and competence influence customer delight. Subsequently, customer gratitude has a positive relationship with customers' repurchase intentions and word-of-mouth. In addition, customer delight has a positive relationship with customer' repurchase intentions and positive word-of-mouth. However, the results of the study did not support that customer delight can be triggered by employees' authenticity and customer gratitude can be evoked by employees' customized service. In addition, the relationship between customer gratitude and customers' providing feedback was not established. This study provides valuable implications for the industry regarding generating favorable customer behaviors in positive service encounters. This research also offers a theoretical explanation of systematic relationships among five dimensions of employee behaviors, two customers' discrete emotions, and three customer behavioral intentions in positive service encounters.
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Date Issued
2016
Identifier
CFE0006124, ucf:51163
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006124
CONTROLLING OUR EMOTION AT WORK: IMPLICATIONS FOR INTERPERSONAL AND COGNITIVE TASK PERFORMANCE IN A CUSTOMER SERVICE SIMULATION
Title
CONTROLLING OUR EMOTION AT WORK: IMPLICATIONS FOR INTERPERSONAL AND COGNITIVE TASK PERFORMANCE IN A CUSTOMER SERVICE SIMULATION.
Creator
Feldman, Moshe, Smith-Jentsch, Kimberly, University of Central Florida
Abstract / Description
Display rules are used by organizations to define appropriate behaviors and expressions while interacting with others in the workplace. Emotional labor is a function of the effort required to adhere to these display rules and has been associated with negative outcomes such as stress and burnout which can lead to higher levels of turnover and health care costs for the organization. In addition, evidence suggests that emotional labor may come at a cognitive cost as well. Hence, reducing the...
Show moreDisplay rules are used by organizations to define appropriate behaviors and expressions while interacting with others in the workplace. Emotional labor is a function of the effort required to adhere to these display rules and has been associated with negative outcomes such as stress and burnout which can lead to higher levels of turnover and health care costs for the organization. In addition, evidence suggests that emotional labor may come at a cognitive cost as well. Hence, reducing the amount of emotional labor should be beneficial to both employees and organizations alike. The current study used a customer service simulation to investigate the effects of emotion regulation training on cognitive, affective, and performance outcomes. Furthermore, personality display rule congruence was proposed as a moderator. Specifically, I compared the effects of training participants to use deep acting or surface acting strategies. Deep acting involves cognitively reappraising situations so that one genuinely feels the appropriate emotion whereas surface acting simply involves modifying the outward display of one's emotions. I expected deep acting to improve interpersonal performance through an affective route and to improve cognitive task performance through a reduction in emotional labor. Seventy-three participants were randomly assigned to one of the two training conditions. Performance was assessed during an interactive customer service simulation. Training participants to use deep acting strategies improved their positive mood, reduced their emotional labor, and increased their cognitive task performance. Emotional labor was negatively associated with cognitive task performance whereas positive mood was positively related to interpersonal performance. Finally, the effects of training on emotional labor, mood, and cognitive performance differed depending on the degree to which participants' personality was congruent with the display rules given to them. However, contrary to expectations, training condition had a stronger effect on negative mood (reduced it), emotional labor (reduced it), and cognitive performance (increased it) the more congruent participants' personalities were to the display rules given. These findings have implications for both employee selection and training.
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Date Issued
2008
Identifier
CFE0002225, ucf:47921
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0002225
An Exploratory Study of Customer Vulnerability: A Cross-Segment Approach
Title
An Exploratory Study of Customer Vulnerability: A Cross-Segment Approach.
Creator
Aiello, Taryn, Severt, Denver, Rompf, Paul, Breiter, Deborah, University of Central Florida
Abstract / Description
The purpose of this study is to explore the concept of customer vulnerability across varying service industries. While the concept of customer vulnerability has been debated in business, marketing, sociology, and psychology scholarly literature, there has been little research conducted that specifically investigates consumers' perceptions of vulnerability during the service exchange. Specific to this research, customer vulnerability is defined as experiences in which consumers participate in...
Show moreThe purpose of this study is to explore the concept of customer vulnerability across varying service industries. While the concept of customer vulnerability has been debated in business, marketing, sociology, and psychology scholarly literature, there has been little research conducted that specifically investigates consumers' perceptions of vulnerability during the service exchange. Specific to this research, customer vulnerability is defined as experiences in which consumers participate in a service exchange with a firm during a time of individual or shared medical, physical, emotional, or spiritual necessity, whether the vulnerability is experienced during the course of the transaction or whether consumers arrive to the firm already immersed in that state. Customer vulnerability is an important concept for research, as the exchanges between service providers and consumers during a time of vulnerability are heightened in emotion and memory. As a result, these exchanges lend themselves to be more likely to become transformative experiences, in that the provider and recipient may be left emotionally, intellectually, and spiritually changed as a result. Therefore, additional focus is needed in this area to understand transformative experiences in service as a result of exchanges between service providers and customers.The explorative study first conducts a critical literature review across disciplines regarding scales that have been used and are considered by the researcher to be important constructs of analysis when exploring vulnerable service encounters. Next, a qualitative investigation of consumer forums is conducted in the air travel, banking, and assisted living industries, which resulted in the finding that similar behavioral attributes within industry, but different behavioral attributes between industries, were needed to cater to consumers experiencing vulnerability. The study is followed by a quantitative investigation of vulnerable service experiences through an application of the identified scales combined with the results of the qualitative investigation across the same three industries. Exploratory factor analysis revealed that two industries' results loaded onto two factors; however, each industry's factors differed due to the nature of that industry. The air travel factors were entitled task humanism and task functionality. The banking factors were entitled maintenance functionality and maintenance humanism. A third factor was revealed within the assisted living facility segment entitled hospitable humanism, along with factors of personal humanism and personal functionality. The study concludes by presenting a discussion of the findings and practical implications for service industry managers, a presentation of the study limitations, and suggestions for future research.
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Date Issued
2013
Identifier
CFE0005291, ucf:50542
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005291
Comparing Self-Service Technologies and Human Interaction Services in the Hotel Industry
Title
Comparing Self-Service Technologies and Human Interaction Services in the Hotel Industry.
Creator
Park, Soona, Kwun, David, Park, Jeong-Yeol, Bufquin, Diego, University of Central Florida
Abstract / Description
Due to the development of technology, one of the major trends in the hospitality industry is service migration from human interaction services (HISs) to self-service technologies (SSTs). Therefore, it is important to examine customers service perceptions based on two different service provisions: SSTs and HISs. This study investigated similarities and differences between SST and HIS customer service perceptions based on several service quality dimensions, their effects on customer...
Show moreDue to the development of technology, one of the major trends in the hospitality industry is service migration from human interaction services (HISs) to self-service technologies (SSTs). Therefore, it is important to examine customers service perceptions based on two different service provisions: SSTs and HISs. This study investigated similarities and differences between SST and HIS customer service perceptions based on several service quality dimensions, their effects on customer satisfaction and service loyalty in the hotel industry. Initially, this study conceptualized the service quality dimensions with six major dimensions (i.e., reliability, responsiveness, tangibles, competence, efficiency, and enjoyment) and hypothesized to have a positive influence on customers satisfaction, and subsequently, on service loyalty. A total of 275 useable responses were collected through an online self-administrative survey on Qualtrics. The results indicated that the service quality for SST and HIS customers could be evaluated through three major factors: interactive quality, tangibles, and enjoyment. Overall, interactive quality and enjoyment had a significant effect on customer satisfaction and service loyalty, while tangibles showed a direct impact on service loyalty. In addition, hotel customers had a higher level of interactive quality and service loyalty when they received service from HISs. On the other hand, hotel customers tended to show a higher level of enjoyment when they receive service from SSTs. This study contributes theoretical implications as it suggests the service quality framework that can be applied to both SST and HIS service settings. Furthermore, this study provides hotel managers with a comprehensive understanding of customer service perceptions towards SSTs in contrast to HISs.
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Date Issued
2018
Identifier
CFE0007071, ucf:51988
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007071
Antecedents and Consequences of Customer Experience in Beverage Establishments
Title
Antecedents and Consequences of Customer Experience in Beverage Establishments.
Creator
Bujisic, Milos, Nusair, Khaldoon, Sivo, Stephen, Hutchinson, Joe, Chen, Po-Ju, Mattila, Anna, University of Central Florida
Abstract / Description
It is estimated that there are approximately 42,000 beverage establishments in the U.S. whose annual revenue surpasses $20 billion (First Research, 2014). To facilitate discussion of beverage establishments, it is essential to recognize beverage establishments as businesses whose majority of sales come from alcoholic drinks (Moss, 2010a). In this research, beverage establishments are divided into beverage-only bars, bar/entertainment combinations, and food and beverage combinations. Even...
Show moreIt is estimated that there are approximately 42,000 beverage establishments in the U.S. whose annual revenue surpasses $20 billion (First Research, 2014). To facilitate discussion of beverage establishments, it is essential to recognize beverage establishments as businesses whose majority of sales come from alcoholic drinks (Moss, 2010a). In this research, beverage establishments are divided into beverage-only bars, bar/entertainment combinations, and food and beverage combinations. Even though they are a well-established industry, beverage establishments have received little academic attention (Moss, 2010b). For example, previous studies have given little attention to the development of the model that examines the relationships between quality attributes, convenience, perceived price fairness, customer experience, and customer loyalty in beverage establishments. However, current research in other service sectors has showed that quality, pricing and convenience have a strong effect on customer experience and behavioral intentions (Baker (&) Crompton, 2000; Cronin et al., 2000; Taylor (&) Baker, 1994; Tian-Cole, Crompton, (&) Willson, 2002; Woodside et al., 1989). Quality is tightly related to customer experience since it positively affects customer satisfaction and therefore company's profitability (Hallowell, 1996).This study has the following objectives: (1) to develop an instrument to measure the antecedents of customer experience in beverage establishments; (2) to examine the relative importance of different antecedents of customer experience in different types of beverage establishments; and (3) to build a model of various antecedents of customer experience in beverage establishments.This study was conducted in six phases. The first phase was the analysis of previous literature regarding quality attributes, convenience, perceived price fairness, customer experience, customer loyalty, and beverage establishments. The second phase was a development of mixed methodology research design. The third phase was the data collection based on interviews with management of beverage establishments, customer focus groups, and a survey of customers of beverage establishments. The fourth phase was a pilot study that involved a refinement of the study instrument. The fifth phase was a main quantitative study based on the survey design. The results from each qualitative and quantitative phase of the study were integrated and analyzed.The results from the instrument development part of the study identified the following eleven antecedents of customer experience in beverage establishments: (1) service quality, (2) product quality, (3) physical environment design, (4) physical environment layout, (5) music quality, (6) social environment, (7) information convenience, (8) location convenience, (9) parking convenience, (10) entrance fee fairness, and (11) perceived price fairness. Additionally, the second instrument development study was used to recognize different customer experiential state dimensions. The factor structure included two customer experiential states: (1) the affective experiential state and (2) the cognitive experiential state.A comprehensive theoretical model that integrates different dimensions of antecedents of customer experience, customer experiential states, customer loyalty and the moderating affect of the type of the beverage establishment was developed. One of the most important findings of the study is the relationship between the social environment and the affective experiential state. The results of the study indicate that the majority of other antecedents of customer experience did not have a significant effect on two experiential states or that effect was relatively weak. However, social environment was the strongest predictor of customers' positive emotions and therefore customer loyalty and behavioral intentions. Finally, the study results confirmed Oliver's (1997) theory of customer loyalty by providing support for the sequential relationship between cognitive, affective, and conative loyalty. This study has several important theoretical contributions. Different antecedents of customer experience in beverage establishments were recognized and an instrument that measures these dimensions was developed. To the best of our knowledge, this is the first scale specifically developed to measure experience in beverage establishments. Additionally, the importance of each of the antecedent of customer experience was examined in regards to their effect on customer experience. Additionally, an instrument that measures cognitive and affective experiential states was developed and was a foundation for the study model. Finally, this study integrates different customer experience and customer loyalty dimensions into a comprehensive theoretical model that could be applied and retested in other service settings.
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Date Issued
2014
Identifier
CFE0005309, ucf:50532
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005309
ACHIEVING COST-EFFECTIVE SUPPLY CHAIN AGILITY FOR THE SEMICONDUCTOR INDUSTRY
Title
ACHIEVING COST-EFFECTIVE SUPPLY CHAIN AGILITY FOR THE SEMICONDUCTOR INDUSTRY.
Creator
Jeffery, Mariah, Butler, Renee, University of Central Florida
Abstract / Description
Supply chain agility has been receiving a lot of attention in recent literature as a way for organizations to become more responsive to change and improve customer service levels. However, agility is typically dealt with qualitatively, and organizations are usually unsure of the steps to take to improve their agility and the customer service level to target. This research studies supply chain agility based on a case study of Intel Corporation, a large semiconductor manufacturer. Here, agility...
Show moreSupply chain agility has been receiving a lot of attention in recent literature as a way for organizations to become more responsive to change and improve customer service levels. However, agility is typically dealt with qualitatively, and organizations are usually unsure of the steps to take to improve their agility and the customer service level to target. This research studies supply chain agility based on a case study of Intel Corporation, a large semiconductor manufacturer. Here, agility is defined as the ability to satisfy customer demands by reacting effectively to changes in market stimuli. Reacting effectively does not mean reacting to every change in supply or demand. Doing so means increasing supply chain variability unnecessarily, which is amplified by the bullwhip effect. The essence of supply chain agility is determining the degree to which variability should be managed through artificial means such as safety stock, and appropriate triggers for changing production levels and inventory targets. The purpose of this research is to examine factors that influence supply chain agility and identify a cost-effective plan for achieving it. The first phase addresses the problem of identifying target inventory and customer service levels based on regression analysis of historical data and financial analysis of inventory holding costs and stock-out costs. The impact of three factors (forecast error, order lead-time, and demand variability) on the relationship between inventory and customer service level is also examined. The second phase of the research evaluates strategies for production and inventory control with the goal of finding the appropriate trade-off between minimizing cost (of holding inventory and stock-outs) and minimizing variability. Control policies based on the Exponentially Weighted Moving Average (EWMA) control chart with control limits on demand forecasts are proposed to detect when tighter control of processes is necessary. A Monte Carlo supply chain simulation is used to evaluate the performance of these policies under various levels of forecast error and demand variability. Results indicate that several control chart-based policies outperform Intel's current planning policy in terms of cost without significantly increasing variability. The selection of the appropriate policy must be based on the decision-makers' desire to minimize cost compared to the desire to minimize variability, as each policy results in a trade-off between these two objectives.
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Date Issued
2005
Identifier
CFE0000853, ucf:46670
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000853