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STUDENT PERCEPTIONS OF RACE AND GENDER REPRESENTATIONS WITHIN COLLEGE TEXTBOOKS
Title
STUDENT PERCEPTIONS OF RACE AND GENDER REPRESENTATIONS WITHIN COLLEGE TEXTBOOKS.
Creator
Blankenship, Chastity, Grauerholz, Dr. Elizabeth, University of Central Florida
Abstract / Description
This study examines introductory textbooks images across a variety of disciplines, with particular focus on the ways in which race and gender are shown. This study goes beyond a basic analysis of textbooks, however, and also explores student perceptions of textbook images. My data show that compartmentalization of gender and race into certain themes still occurs within some textbooks. Specifically, white men were more likely to be depicted as hard workers and contributors to the field than...
Show moreThis study examines introductory textbooks images across a variety of disciplines, with particular focus on the ways in which race and gender are shown. This study goes beyond a basic analysis of textbooks, however, and also explores student perceptions of textbook images. My data show that compartmentalization of gender and race into certain themes still occurs within some textbooks. Specifically, white men were more likely to be depicted as hard workers and contributors to the field than any other race and gender. Despite these results, students seemed mixed on the importance of textbook images with many students focused on the extent their textbook was useful for class.
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Date Issued
2011
Identifier
CFE0003878, ucf:48714
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003878
Bending the Binary: Effects of Nonbinary Gender Media Representations on Disposition Formation and Media Enjoyment
Title
Bending the Binary: Effects of Nonbinary Gender Media Representations on Disposition Formation and Media Enjoyment.
Creator
Higley, Diana, Kinnally, William, Sandoval, Jennifer, Hanlon, Christine, University of Central Florida
Abstract / Description
Today, the issue of gender plays a larger role in our social discussions than in the past. Over the last decade, new and groundbreaking television shows and movies that showcase gender nonconforming characters and plots that challenge traditional gender roles have become more common. The aim of the present study was to examine the potential effects of gender-neutral representations in media programming and particularly whether different representations of gender might influence audience...
Show moreToday, the issue of gender plays a larger role in our social discussions than in the past. Over the last decade, new and groundbreaking television shows and movies that showcase gender nonconforming characters and plots that challenge traditional gender roles have become more common. The aim of the present study was to examine the potential effects of gender-neutral representations in media programming and particularly whether different representations of gender might influence audience attitudes toward characters and overall enjoyment of the media. Affective Disposition Theory and Moral Foundations Theory were used as a framework for understanding people's perceptions of gender-neutral media characters. The project involved a pretest/posttest experimental method with random assignment of participants to one of three conditions. Participants completed a pretest including measures of moral modules and trait empathy among other characteristics during week one. The next week, they were assigned to read one of three versions of a dramatic plot synopsis in which the gender of the main character was male, female or ambiguous. After reading the assigned synopsis, participants reported their disposition toward the main character in the stimulus and their enjoyment of the synopsis. Results indicated that depictions of gender that don't activate traditional male and female gender schemas can have a negative influence on the participants' initial dispositions toward the character. The gender representation in the stimulus was not related to reported enjoyment of the plot. Intrinsic moral modules appeared to influence participants' dispositions toward the main character and their enjoyment. However, different modules were important to each of the different outcomes. Implications of the findings are discussed.
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Date Issued
2019
Identifier
CFE0007469, ucf:52676
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0007469
Rhetoric of Imagery: Gendering Identity and Consumption Throughout Interwar American Advertisment
Title
Rhetoric of Imagery: Gendering Identity and Consumption Throughout Interwar American Advertisment.
Creator
Delgado, Natalie, Dandrow, Edward, Crepeau, Richard, French, Scot, University of Central Florida
Abstract / Description
Interwar American advertising rose alongside new levels of hygiene, personal appearance, and technology in order to sell their products to target audiences. Despite the abundance of scholarship on media and gender, few studies have examined the gendered techniques through which interwar advertisers communicated with consumers in response to changing social norms and economic stability. The question this thesis explores is how these changes and communication shifted in response to consumer...
Show moreInterwar American advertising rose alongside new levels of hygiene, personal appearance, and technology in order to sell their products to target audiences. Despite the abundance of scholarship on media and gender, few studies have examined the gendered techniques through which interwar advertisers communicated with consumers in response to changing social norms and economic stability. The question this thesis explores is how these changes and communication shifted in response to consumer culture and how advertisers utilized early market research and persuasion techniques to target their audiences. Building on the studies of gender, consumption, and identity, this thesis examines the relationship between American advertisers and their targeted male and female consumers between 1920 and 1940. By exploring how admen and women within Madison Avenue's top advertising agencies utilized psychology and consumer feedback to develop a two-way communication with middle-classed consumers, this thesis draws from social, cultural, and gendered studies to understand how advertisers communicated with and tried to appeal to their target audiences. Utilizing both copy and imagery as sources of communication, this study examines every issue of the top circulating American magazines between 1920 and 1940 to explain how advertisers rose with early consumer behavioral psychology and new standards of sanitation and hygiene, how a growing consumer culture and American notion of identity and gender affected the selling of selfhood and personal beauty products, and how gendered media representations and persuasion techniques helped advertisers sell modernity and individuality to readers. This analysis surveys specific advertising campaigns before, during, and after the Stock Market Crash to follow shifts in appeals to masculinity and femininity in response to changing social norms. By delving into this intersection of gender, media, and identity, this study finds various nuances through which advertisers and their audiences communicated in and alongside a growing consumer culture.
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Date Issued
2017
Identifier
CFE0006870, ucf:51740
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006870
A CONTACT ANALYSIS OF CALDECOTT MEDAL AND HONOR BOOKS FROM 2001-2011: EXAMINING GENDER ISSUES AND EQUITY IN 21ST CENTURY CHILDREN'S PICTURE BOOKS
Title
A CONTACT ANALYSIS OF CALDECOTT MEDAL AND HONOR BOOKS FROM 2001-2011: EXAMINING GENDER ISSUES AND EQUITY IN 21ST CENTURY CHILDREN'S PICTURE BOOKS.
Creator
Yello, Nicole, Hoffman, Ph.D., Elizabeth S., University of Central Florida
Abstract / Description
An abundance of research has been conducted about the importance of including books and literature as part of a young child's developmental process. Much of this research suggests that picture books are vital to a young child's healthy development and "are important influences that shape us by reflecting the politics and values of our society". This study was completed to analyze character roles and gender representation of male and female characters exclusively in children's picture books....
Show moreAn abundance of research has been conducted about the importance of including books and literature as part of a young child's developmental process. Much of this research suggests that picture books are vital to a young child's healthy development and "are important influences that shape us by reflecting the politics and values of our society". This study was completed to analyze character roles and gender representation of male and female characters exclusively in children's picture books. The entire population of Caldecott Award and Honor Medal books published between 2001 and 2011 was utilized for a frequency analysis. Each Caldecott Award and Honor Medal book meeting this study's criteria was examined, read and analyzed. Books included only works of fiction and were delimited to exclude biographies, autobiographies, informational books, concept books and poetry. A total of 24 books were used in the data analysis. This research attempted to answer the following question: Are males and females equitably represented in recently published children's literature? From a content-analysis approach, within a historical perspective, this research aimed at examining if gender bias still dominates the literature, and if so, to what extent. The intellectual interest of this project is in discovering male and female presence and imagery in children's picture books.
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Date Issued
2012
Identifier
CFH0004186, ucf:44840
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004186
VISUAL AND VERBAL RHETORIC IN HOWARD CHANDLER CHRISTY'S WAR-RELATED POSTERS OF WOMEN DURING THE WORLD WAR I ERA: A FEMINIST PERSPECTIVE
Title
VISUAL AND VERBAL RHETORIC IN HOWARD CHANDLER CHRISTY'S WAR-RELATED POSTERS OF WOMEN DURING THE WORLD WAR I ERA: A FEMINIST PERSPECTIVE.
Creator
Gomrad, Mary Ellen, Kitalong, Karla, University of Central Florida
Abstract / Description
This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was...
Show moreThis thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort in United States history. American poster images of women during World War I represent an era when propaganda posters came of age. These iconographic interpretations depicted in political propaganda helped shape the history of the twentieth century. While exploring these portrayals of women, the observer looks through a historical lens to contemplate the role of propaganda in the American war effort, while considering the disparity between images of women and the reality of their experiences in the patriarchal society in which they lived. Howard Chandler Christy's war-related posters represented the gendered rhetoric of a social order that functioned under the well-established assumption that men and women both had their place in society based on gender-specific stereotypic characteristics. Women were central to propaganda posters from this era; their images were widely used in posters encouraging Americans to support the war effort. With few exceptions, these representations perpetuated traditional concepts of appropriate gender roles. Posters often used women as icons characterizing the nation in time of war. For example, a beautiful woman, with a backdrop of the United States flag or sometimes even dressed in Old Glory, suggested why the nation was fighting. Some posters explicitly used beautiful women to signify that America's honor was at stake and we needed fighting men to protect it. The poster art form spread rapidly during the early twentieth century, putting a woman in her place rather than challenging the historical circumstances that created the complex, problematic issues related to the visual representation. Reading these posters as cultural texts, it is apparent that women's images are central to gaining an understanding of the social norms and cultural expectations.
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Date Issued
2007
Identifier
CFE0001807, ucf:52848
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001807