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What Killed Interactive TV? An Exploration Of Why Interactive Television Has Not Been Successful
Title
What Killed Interactive TV? An Exploration Of Why Interactive Television Has Not Been Successful.
Creator
Rogak, Reuben, Peters, Philip, McDaniel, Thomas, Kim, Si Jung, University of Central Florida
Abstract / Description
The objective of this thesis is to investigate the history of interactive videos and examine some possible reasons as to why they have never been successful. Because the method of interactivity is often disrupting to the narrative, I wanted to make something that was much more fluid. To this end, I produced Man Alone Interactive, a branching story that allows users to choose their path without stopping the narrative.The purpose for creating it was to see if a different interactive mechanic...
Show moreThe objective of this thesis is to investigate the history of interactive videos and examine some possible reasons as to why they have never been successful. Because the method of interactivity is often disrupting to the narrative, I wanted to make something that was much more fluid. To this end, I produced Man Alone Interactive, a branching story that allows users to choose their path without stopping the narrative.The purpose for creating it was to see if a different interactive mechanic would aid in the user immersion. In order to fully test this, two versions of the movie were created. One with the relatively standard interactive technique of stopping the story to display the choices and another that had the choices onscreen as the video progressed. The two versions were then used in a study to determine which was more engaging to users. This paper examines the research that led to the design, the process by which the story and different versions were created and the results of the study.
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Date Issued
2014
Identifier
CFE0005242, ucf:50587
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005242
ASSESSING THE IMPACT OF MOVIES UPON AN INDIVIDUAL'S IMAGE FORMATION CONCERNING A GIVEN DESTINATION
Title
ASSESSING THE IMPACT OF MOVIES UPON AN INDIVIDUAL'S IMAGE FORMATION CONCERNING A GIVEN DESTINATION.
Creator
Hahm, Jeeyeon, Upchurch, Randall, University of Central Florida
Abstract / Description
The process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or...
Show moreThe process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or change an individual's image of a destination by its portrayal within the motion picture. This study was conducted in an effort to examine this global phenomenon called movie tourism and contribute to the tourism literature. This study focused on determining the differences between pre and post measures resulting from watching a destination specific movie. The research method was a pretest-posttest experimental design conducted to a convenience sample of 247 hospitality management students enrolled in a major metropolitan university located in the southeastern portion of the United States. The research instrument was a pre and posttest questionnaire that included structured and unstructured questions in order to capture the complex destination image. The treatment between the pre and posttest was a destination specific movie. A 100% response rate was obtained from the pretest group and a 99.2% response rate from the posttest group. Results of the study revealed that: 1) certain perceived destination images were different before and after the movie; 2) level of interest in visiting the destination was not different before and after the movie; 3) destination image had a positive relationship with the level of interest in visiting the destination; and 4) certain audience characteristics had an impact on destination image and interest in visiting the location. Implications, limitations, and suggestions for future research are discussed in the final chapter.
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Date Issued
2004
Identifier
CFE0000117, ucf:46196
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0000117
EXTRACTING QUANTITATIVE INFORMATIONFROM NONNUMERIC MARKETING DATA: AN AUGMENTEDLATENT SEMANTIC ANALYSIS APPROACH
Title
EXTRACTING QUANTITATIVE INFORMATIONFROM NONNUMERIC MARKETING DATA: AN AUGMENTEDLATENT SEMANTIC ANALYSIS APPROACH.
Creator
Arroniz, Inigo, Michaels, Ronald, University of Central Florida
Abstract / Description
Despite the widespread availability and importance of nonnumeric data, marketers do not have the tools to extract information from large amounts of nonnumeric data. This dissertation attempts to fill this void: I developed a scalable methodology that is capable of extracting information from extremely large volumes of nonnumeric data. The proposed methodology integrates concepts from information retrieval and content analysis to analyze textual information. This approach avoids a pervasive...
Show moreDespite the widespread availability and importance of nonnumeric data, marketers do not have the tools to extract information from large amounts of nonnumeric data. This dissertation attempts to fill this void: I developed a scalable methodology that is capable of extracting information from extremely large volumes of nonnumeric data. The proposed methodology integrates concepts from information retrieval and content analysis to analyze textual information. This approach avoids a pervasive difficulty of traditional content analysis, namely the classification of terms into predetermined categories, by creating a linear composite of all terms in the document and, then, weighting the terms according to their inferred meaning. In the proposed approach, meaning is inferred by the collocation of the term across all the texts in the corpus. It is assumed that there is a lower dimensional space of concepts that underlies word usage. The semantics of each word are inferred by identifying its various contexts in a document and across documents (i.e., in the corpus). After the semantic similarity space is inferred from the corpus, the words in each document are weighted to obtain their representation on the lower dimensional semantic similarity space, effectively mapping the terms to the concept space and ultimately creating a score that measures the concept of interest. I propose an empirical application of the outlined methodology. For this empirical illustration, I revisit an important marketing problem, the effect of movie critics on the performance of the movies. In the extant literature, researchers have used an overall numerical rating of the review to capture the content of the movie reviews. I contend that valuable information present in the textual materials remains uncovered. I use the proposed methodology to extract this information from the nonnumeric text contained in a movie review. The proposed setting is particularly attractive to validate the methodology because the setting allows for a simple test of the text-derived metrics by comparing them to the numeric ratings provided by the reviewers. I empirically show the application of this methodology and traditional computer-aided content analytic methods to study an important marketing topic, the effect of movie critics on movie performance. In the empirical application of the proposed methodology, I use two datasets that combined contain more than 9,000 movie reviews nested in more than 250 movies. I am restudying this marketing problem in the light of directly obtaining information from the reviews instead of following the usual practice of using an overall rating or a classification of the review as either positive or negative. I find that the addition of direct content and structure of the review adds a significant amount of exploratory power as a determinant of movie performance, even in the presence of actual reviewer overall ratings (stars) and other controls. This effect is robust across distinct opertaionalizations of both the review content and the movie performance metrics. In fact, my findings suggest that as we move from sales to profitability to financial return measures, the role of the content of the review, and therefore the critic's role, becomes increasingly important.
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Date Issued
2007
Identifier
CFE0001617, ucf:47164
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0001617
THE DEVELOPMENT OF THE UNIVERSITY OF CENTRAL FLORIDA HOME MOVIE ARCHIVE AND THE HARRIS ROSEN COLLECTION
Title
THE DEVELOPMENT OF THE UNIVERSITY OF CENTRAL FLORIDA HOME MOVIE ARCHIVE AND THE HARRIS ROSEN COLLECTION.
Creator
Niedermeyer, Michael, Gordon, Fon, University of Central Florida
Abstract / Description
Since the invention of the cinema, people have been taking home movies. The ever increasing popularity of this activity has produced a hundred years worth of amateur film culture which is in desperate need of preservation. As film archival and public history have coalesced in the past thirty years around the idea that every personÂÂ's history is important, home movies represent a way for those histories to be preserved and studied by communities and researchers alike....
Show moreSince the invention of the cinema, people have been taking home movies. The ever increasing popularity of this activity has produced a hundred years worth of amateur film culture which is in desperate need of preservation. As film archival and public history have coalesced in the past thirty years around the idea that every personÂÂ's history is important, home movies represent a way for those histories to be preserved and studied by communities and researchers alike. The University of Central Florida is in a perfect position to establish an archive of this nature, one that is specifically dedicated to acquiring, preserving, and presenting the home movies of Central Florida residents. This project has resulted in the establishment of The Central Florida Home Movie Archive, and the resulting analysis will show that the archive will be a benefit for researchers from all areas of academic study as well as the residents of Central Florida.
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Date Issued
2010
Identifier
CFE0003432, ucf:48410
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003432
Interior: A Micro-Budget Horror Feature
Title
Interior: A Micro-Budget Horror Feature.
Creator
Beckler, Zachary, Harris, Christopher, Sandler, Barry, Gay, Andrew, University of Central Florida
Abstract / Description
INTERIOR is a feature-length film written, directed, and produced by Zachary Beckler as part of the requirements for earning a Master of Fine Arts in Entrepreneurial Digital Cinema from the University of Central Florida. The project aims to challenge existing conventions of the horror film on multiple levels (-) aesthetic, narrative, technical, and industrial (-) while also examining growing importance of workflow throughout all aspects of production. These challenges were both facilitated...
Show moreINTERIOR is a feature-length film written, directed, and produced by Zachary Beckler as part of the requirements for earning a Master of Fine Arts in Entrepreneurial Digital Cinema from the University of Central Florida. The project aims to challenge existing conventions of the horror film on multiple levels (-) aesthetic, narrative, technical, and industrial (-) while also examining growing importance of workflow throughout all aspects of production. These challenges were both facilitated and necessitated by the limited resources available to the production team and the academic context of the production. This thesis is a record of the film, from concept to completion and preparation for delivery to an audience.
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Date Issued
2014
Identifier
CFE0005130, ucf:50677
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005130
NOT REALLY BOLLYWOOD:A HISTORY OF POPULAR HINDI FILMS, SONGS, AND DANCE WITH PEDAGOGICAL APPLICATIONS FOR UNDERSTANDING INDIAN HISTORY AND CULTURE
Title
NOT REALLY BOLLYWOOD:A HISTORY OF POPULAR HINDI FILMS, SONGS, AND DANCE WITH PEDAGOGICAL APPLICATIONS FOR UNDERSTANDING INDIAN HISTORY AND CULTURE.
Creator
Nayee, Sanjana, Kaplan, Jeffrey, University of Central Florida
Abstract / Description
Contemporary fascination with 'Bollywood' proliferates much of reality TV dance shows, media blurbs and other communicative outlets. These avenues homogenize India as 'Bollywood', while social and political outlets place Indians and people of South Asian descent into fitted stereotypes that are ridiculed and largely distorted. The intent of this thesis was to explore how the growing international intrigues of popular Hindi films exist beyond 'Bollywood'. This study is especially important...
Show moreContemporary fascination with 'Bollywood' proliferates much of reality TV dance shows, media blurbs and other communicative outlets. These avenues homogenize India as 'Bollywood', while social and political outlets place Indians and people of South Asian descent into fitted stereotypes that are ridiculed and largely distorted. The intent of this thesis was to explore how the growing international intrigues of popular Hindi films exist beyond 'Bollywood'. This study is especially important because current U.S. demographics are undergoing a 'browning' effect yet a comprehensive method for understanding South Asian peoples and their cultures have been isolated to terrorist 'breeders', the model minority or as products primed for consumption. This thesis discusses the history of popular Hindi popular cinema, its changing methods of songs and dance and includes options of pedagogical applications within secondary level classrooms. In short, this thesis is an effort to highlight the similarities present amongst the differences that are consciously and unconsciously created or implicitly believed by the general population when attempting to decipher the many different components that exist across South Asian cultures, ethnicities, traditions, histories and identities.
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Date Issued
2012
Identifier
CFH0004309, ucf:45055
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004309
RED TIDE: A FEATURE LENGTH MOTION PICTURE
Title
RED TIDE: A FEATURE LENGTH MOTION PICTURE.
Creator
Gallina, Dino, Wolfe, Jesse, University of Central Florida
Abstract / Description
The following document provides insight into the uncharted process of producing a micro-budget feature length film. This paper aims to document my growth as an artist in terms of storytelling and filmmaking as well as the development and production process. Red Tide: A Feature Length Motion Picture includes elements from each phase of the production process, from story and script development to marketing and distribution. This document reflects on the obstacles we faced and the solutions we...
Show moreThe following document provides insight into the uncharted process of producing a micro-budget feature length film. This paper aims to document my growth as an artist in terms of storytelling and filmmaking as well as the development and production process. Red Tide: A Feature Length Motion Picture includes elements from each phase of the production process, from story and script development to marketing and distribution. This document reflects on the obstacles we faced and the solutions we implemented during the process of creating a feature length motion picture on an undersized budget.
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Date Issued
2010
Identifier
CFE0003192, ucf:48586
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003192