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MATRIARCHS AND SWEETHEARTS AND REBELS, OH MY! ARCHETYPES AS AN APPROACH TO MULTIPLE GROUP MEMBERSHIP.
Title
MATRIARCHS AND SWEETHEARTS AND REBELS, OH MY! ARCHETYPES AS AN APPROACH TO MULTIPLE GROUP MEMBERSHIP.
Creator
Gebben, Alissa, Fritzsche, Barbara, University of Central Florida
Abstract / Description
The purpose of this thesis was to examine a potential cognitive mechanism for simultaneous processing of age, race, and gender schemas. Marcus and Fritzsche (2014) propose that the outcome of the tripartite relationship of age, race, and sex are associated with archetypes, and that these archetypes categorize different intersections uniquely. To facilitate this, age groups selected were "old" and "young", race groups selected were "Black" and "White", and sex/gender groups selected were ...
Show moreThe purpose of this thesis was to examine a potential cognitive mechanism for simultaneous processing of age, race, and gender schemas. Marcus and Fritzsche (2014) propose that the outcome of the tripartite relationship of age, race, and sex are associated with archetypes, and that these archetypes categorize different intersections uniquely. To facilitate this, age groups selected were "old" and "young", race groups selected were "Black" and "White", and sex/gender groups selected were "female" and "male". Several photographs representing each intersection were selected from LinkedIn for use in the pilot study, which were rated via a survey measuring the target's stereotype, and the items included were chosen with the intent of selecting archetypal pictures for the main study that were the relatively equivalent across several dimensions. The main study used the selected photographs to address perceptions of participants (n=84) regarding adjectives used to represent each of the eight archetype conditions. Results suggest partial support for the proposed archetype theory, but the study faced limitations with respects to the photographs used in the main study. Inconsistencies with the literature suggest that the archetypes may been measured improperly, were conceived incorrectly, or do not exist. However, this study serves as a step towards understanding the complex relationship between a person's age, race, and sex.
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Date Issued
2015
Identifier
CFH0004869, ucf:45434
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004869
She's Not Fit for the Business World: An Initial Examination of Gender, Age, and Weight
Title
She's Not Fit for the Business World: An Initial Examination of Gender, Age, and Weight.
Creator
Pelkey, Miranda, Fritzsche, Barbara, Joseph, Dana, Pace, Victoria, University of Central Florida
Abstract / Description
The present study examined archetype theory (Marcus (&) Fritzsche, 2015) that suggests that the intersection of multiple group memberships will create a unique cognitive representation, as it is relates to sex, age, and weight. Following a pilot study to equate photos on attractiveness, perceived competence, professionalism, and intelligence, 183 participants reviewed a fictitious LinkedIn profile in which all information was held constant across participants except the photo. Using a 2 (sex)...
Show moreThe present study examined archetype theory (Marcus (&) Fritzsche, 2015) that suggests that the intersection of multiple group memberships will create a unique cognitive representation, as it is relates to sex, age, and weight. Following a pilot study to equate photos on attractiveness, perceived competence, professionalism, and intelligence, 183 participants reviewed a fictitious LinkedIn profile in which all information was held constant across participants except the photo. Using a 2 (sex) x 2 (age) x 2 (weight) design (manipulated through the photos), participants rated the job applicant on adjectives associated with proposed sex, age, and weight archetypes and on perceptions of job suitability. Results showed that the most young, overweight female received the highest ratings on negative adjectives (i.e., lazy, uncontrolled, self-indulgent) and was rated lower than most conditions on job suitability. Overweight conditions received lower ratings on job suitability than their average-weight counterpart. Weight also impacted the old, female, such that the old, overweight female received lower ratings than her average-weight counterpart on job suitability. In order to help individuals who face disadvantages and unfair treatment in the workplace, the negative effects multiple-group membership has on certain groups must first be acknowledged.
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Date Issued
2016
Identifier
CFE0006161, ucf:51156
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006161