Current Search: persuasion (x)
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- Title
- The effects of a persuasive communication on the perception of a message film.
- Creator
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Fink, Marianell Branum, null, null, Social Sciences
- Abstract / Description
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Florida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with...
Show moreFlorida Technological University College of Social Sciences Thesis; The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.
Show less - Date Issued
- 1976
- Identifier
- CFR0004328, ucf:52997
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFR0004328
- Title
- Ego-involvement as an alternative measure of resistance to persuasion.
- Creator
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Snider, William J., Pryor, Albert, Social Sciences
- Abstract / Description
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Florida Technological University College of Social Sciences Thesis;
- Date Issued
- 1975
- Identifier
- CFR0004329, ucf:52984
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFR0004329
- Title
- The Limits of the Effects of Machiavellianism on Bargaining Success in Triads.
- Creator
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Leith, Harry M., Taylor, Phillip, Social Sciences
- Abstract / Description
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Florida Technological University College of Social Sciences Thesis; Understanding the processes of communication during mixed-motive bargaining in coalition depends to a great extent upon comprehension of the variables which affect it. Certainly one of the most important variables of such communication is the influence of personality effect upon the bargaining outcomes One personality variable, Machiavellianism, is strongly related to manipulative behavior. This thesis examines both the...
Show moreFlorida Technological University College of Social Sciences Thesis; Understanding the processes of communication during mixed-motive bargaining in coalition depends to a great extent upon comprehension of the variables which affect it. Certainly one of the most important variables of such communication is the influence of personality effect upon the bargaining outcomes One personality variable, Machiavellianism, is strongly related to manipulative behavior. This thesis examines both the effects of Machiavellianism on bargaining success in face-to-face triads, and explores the limits of those effects relative to task orientation and personality type disclosure. It was found that Machiavellians are more able bargainers only so long as the nature and identity of their personality type is not revealed to their opponents. Machiavellian bargaining tactics, power strategies, styles of communication, and a variety of factors related to bargaining success are analyzed and a theory of ordering these results in terms of conflict resolution is discussed.
Show less - Date Issued
- 1978
- Identifier
- CFR0008178, ucf:53061
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFR0008178
- Title
- AN INVESTIGATION OF THE EFFECTS OF SPEAKERS' VOCAL CHARACTERISTICS ON RATINGS OF CONFIDENCE AND PERSUASION.
- Creator
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Montrey, John, Pryor, Albert, University of Central Florida
- Abstract / Description
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This experiment furthered previous research on perceptions of speakers as a function of various vocal characteristics. A low relevance passage was recorded by male and female speakers, simulating voices of orotund, thin, thoaty, flat, breathy, as well as rate and pitch variations, so as to determine effects on persuasiveness and confidence. Main effects were found regarding gender across all vocal characteristics. While an orotund voice produced predominately positive effects of ratings of...
Show moreThis experiment furthered previous research on perceptions of speakers as a function of various vocal characteristics. A low relevance passage was recorded by male and female speakers, simulating voices of orotund, thin, thoaty, flat, breathy, as well as rate and pitch variations, so as to determine effects on persuasiveness and confidence. Main effects were found regarding gender across all vocal characteristics. While an orotund voice produced predominately positive effects of ratings of speakers' confidence and persuasiveness, a breathy effect elicited negative ratings. The male speaker was judged more harshly than the female speaker when the vocal characterization departed from the norm.
Show less - Date Issued
- 2005
- Identifier
- CFE0000902, ucf:46750
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0000902
- Title
- The influence of trait anxiety on information processing: An elaboration likelihood study.
- Creator
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Appelbaum, Michael, Miller, Ann, Weger, Harry, Rubenking, Bridget, University of Central Florida
- Abstract / Description
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This study explored the influence of trait anxiety on information processing in persuasive situations, and investigated cognitive load as a mediator of this relationship. The research presented was based off DeBono and McDermott's (1994) framework for exploring trait anxiety and persuasion. The theoretical lens used to explore information processing, the elaboration likelihood model (Petty (&) Cacioppo, 1986) posits that motivation and ability are necessary components to elaborate on a...
Show moreThis study explored the influence of trait anxiety on information processing in persuasive situations, and investigated cognitive load as a mediator of this relationship. The research presented was based off DeBono and McDermott's (1994) framework for exploring trait anxiety and persuasion. The theoretical lens used to explore information processing, the elaboration likelihood model (Petty (&) Cacioppo, 1986) posits that motivation and ability are necessary components to elaborate on a message. However, very little research has addressed ability variables like trait anxiety. I predicted that students high in trait anxiety would be persuaded by the attractiveness of the source (peripherally) whereas students low in trait anxiety would be persuaded by the strength of the arguments presented (centrally).Undergraduate students were asked to view a picture of a policy presenter and listen to a recording of the student's proposed policy statement. After listening to the recording participants wrote down their thoughts during the presentation and were tested on their ability to recall the arguments presented. They then completed a few scale items assessing their attitudes toward the policy as well as questions to maintain the cover story.Findings showed no difference in processing between low and high trait anxious individuals. However, there was a significant effect of anxiety on attitudes. Additionally, cognitive load was not found to be a mediator of the relationship between anxiety and attitudes.
Show less - Date Issued
- 2015
- Identifier
- CFE0005572, ucf:50262
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005572
- Title
- INCREASING SELF REPORTED ARGUMENTATIVENESS IN COLLEGE LEVEL PUBLIC SPEAKING STUDENTS.
- Creator
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Long, Kim, Miller, Ann, University of Central Florida
- Abstract / Description
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ABSTRACT Argumentativeness, or the predisposition ÃÂÃÂÃÂÃÂ"to advocate positions on controversial issues and to attack verbally the positions which other people take on these issuesÃÂÃÂÃÂÃÂ" (Infante & Rancer, 1982, p.72), has been associated with a number of positive outcomes. Research among student...
Show moreABSTRACT Argumentativeness, or the predisposition ÃÂÃÂÃÂÃÂ"to advocate positions on controversial issues and to attack verbally the positions which other people take on these issuesÃÂÃÂÃÂÃÂ" (Infante & Rancer, 1982, p.72), has been associated with a number of positive outcomes. Research among student populations indicates that compared to people who are low in argumentativeness, people high in argumentativeness display higher ability to learn, higher self esteem, greater ability to creatively manage conflict, and higher ability to see both sides of a situation (Barden & Petty, 2008; McPherson Frantz & Seburn, 2003; Rancer, Whitecap, Kosberg, & Avtgis, 1997). Promoting argumentativeness among college students should prepare students to effectively handle conflict and enhance their overall communicative competence, thus setting students up for increased success in life (Rancer et al., 1997). Although much research exists on increasing argumentativeness, none could be found that specifically looked at content in the college level public speaking course in relation to increasing argumentativeness. Specifically, this researcher sought to determine whether instruction in Elaboration Likelihood Model as part of the persuasion unit in a college public speaking course increases student argumentativeness more than instruction in ToulminÃÂÃÂÃÂÃÂ's model of reasoning/argument. Students in seven public speaking courses at a large Southeastern college were asked to complete the Argumentativeness Survey by Infante and Rancer (1982) after receiving instruction in either Elaboration Likelihood Model of Persuasion or ToulminÃÂÃÂÃÂÃÂ's model iii of reasoning/argument. Overall results did not indicate any difference between scores for students that received instruction in the two different content areas.
Show less - Date Issued
- 2010
- Identifier
- CFE0003407, ucf:48423
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003407
- Title
- Threatening Instructions During a Hurricane Influence Risk Perceptions: The Case of Fear Appeals and Changing Hurricane Projections.
- Creator
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Whitmer, Daphne, Sims, Valerie, Chin, Matthew, Bowers, Clint, Kapucu, Naim, University of Central Florida
- Abstract / Description
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The goal of this research was to examine the effectiveness of persuasive language in the protective action recommendation of an emergency warning, which instructs people how to prepare and stay safe. Study 1 was a pilot study, which suggested that participants were able to make distinctions between hurricane categories. In study 2, the presence of fear language and second-person personal pronouns (i.e., (")you(")) in a recommendation was manipulated. Overall, fear language was more...
Show moreThe goal of this research was to examine the effectiveness of persuasive language in the protective action recommendation of an emergency warning, which instructs people how to prepare and stay safe. Study 1 was a pilot study, which suggested that participants were able to make distinctions between hurricane categories. In study 2, the presence of fear language and second-person personal pronouns (i.e., (")you(")) in a recommendation was manipulated. Overall, fear language was more influential than a pronoun on risk perceptions. To understand how context influences risk perceptions, participants in study 3 made decisions after each piece of information received. The severity of the hurricane increased, decreased, or stayed the same before decision point 2 and a recommendation containing fear or neutral language was presented before decision point 3. Those who read the fear message were more likely to be in the danger control process than those in the neutral language condition, which suggested that the fear message emphasized threat but did not diminish participants' perception of efficacy. Behavioral compliance with the warning was high in all conditions. In terms of change in perceived threat from decision point 2 to 3, participants in the decrease condition who read the fear appeal had the largest increase in perceived threat. In contrast, the hurricane increasing in intensity may be fear provoking enough that a fear appeal does not enhance risk perceptions. When examining individual differences, high Need for Cognition women had the largest increase in perceived message persuasiveness in the decrease and increase conditions.Phrasing guidelines for emergency management are discussed, along with the theoretical contributions of using social psychological methodology to examine emergency warnings. While individual differences are important predictors of warning interpretation, future research needs to reconcile the conundrum of emergency management's current limitations regarding individualized warnings.
Show less - Date Issued
- 2019
- Identifier
- CFE0007554, ucf:52611
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007554
- Title
- A STUDY OF THE IMPACT OF INVOLVEMENT AND SEQUENCE IN NARRATIVE PERSUASION.
- Creator
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Lane, Rebekah, Miller, Ann, University of Central Florida
- Abstract / Description
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The purpose of this research was to look more closely at the relationships between narrative and non-narrative persuasive messages, and to begin to determine how and why these message formats might work together. I situated this study within Rogers' roadmap for future theoretical work on entertainment education (E-E), and specifically addressed Slater and Rouner's call for more research on the impact of epilogues in E-E. Synthesizing components of the elaboration likelihood model with recent...
Show moreThe purpose of this research was to look more closely at the relationships between narrative and non-narrative persuasive messages, and to begin to determine how and why these message formats might work together. I situated this study within Rogers' roadmap for future theoretical work on entertainment education (E-E), and specifically addressed Slater and Rouner's call for more research on the impact of epilogues in E-E. Synthesizing components of the elaboration likelihood model with recent theorizing regarding persuasion through narrative, I made predictions regarding the effect of transportation and character identification on perceived salience, attitudes, behavioral intention, and behavior in narrative, argument, and narrative + argument conditions. Undergraduate students were asked to watch one of seven videos. After watching the videos participants were asked to respond to questions reflecting their views of the subject matter in the videos, their experience while watching the videos, and their opinion of the video quality. The questionnaire included scales measuring transportation into the narrative and character development, measures of perceived issue relevance, and persuasion toward the topic of mandatory H1N1 vaccinations. Findings showed no relationship between the narrative format and transportation or perceived salience, however, transportation did predict perceived salience in messages combining both argument and narrative + argument formats. Recommendations were made for modification and future applications of the instruments used in the study and for continued research in the various stages of persuasion through narrative, argumentative, and combined format messaging.
Show less - Date Issued
- 2011
- Identifier
- CFE0004044, ucf:49149
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004044
- Title
- NARRATIVE BASED FEAR APPEALS: MANIPULATING GRAMMATICAL PERSON AND MESSAGE FRAME TO PROMOTE HPV AWARENESS AND RESPONSIBLE SEXUAL CONDUCT.
- Creator
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Spear, Jennifer, Miller, Ann, University of Central Florida
- Abstract / Description
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The utility of narrative as a persuasive mechanism has been increasingly investigated in recent years especially within the context of health behaviors. Although many studies have noted the effectiveness of narrative-based persuasive appeals, conceptual inconsistencies have made it difficult to determine what specific aspects of narrative messages lead to the most effective persuasive outcomes. In the present study, 145 female college students were randomly assigned to read one of four...
Show moreThe utility of narrative as a persuasive mechanism has been increasingly investigated in recent years especially within the context of health behaviors. Although many studies have noted the effectiveness of narrative-based persuasive appeals, conceptual inconsistencies have made it difficult to determine what specific aspects of narrative messages lead to the most effective persuasive outcomes. In the present study, 145 female college students were randomly assigned to read one of four narrative health messages about a female freshman college students experiences with the human papillomavirus (HPV). Two elements of the narrative message structure were manipulated: the message frame (gain framed vs. loss framed), and the grammatical person of the text (first-person vs. third-person).The messages were presented via the medium of an online blog. After reading a narrative participants responded to a brief questionnaire designed to measure perceptions of threat regarding HPV contraction, perceptions of efficacy regarding HPV prevention, and intentions to get the Gardasil vaccine. Participants exposed to loss framed messages reported higher levels of perceived threat (susceptibility and severity) than participants exposed to gain framed messages although participants in the gain framed message conditions reported higher levels of perceived self-efficacy. Significant correlations were also found between levels of reported character identification and the two threat variables. No effects were found for grammatical person.
Show less - Date Issued
- 2011
- Identifier
- CFE0003997, ucf:48673
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0003997
- Title
- Dairy calcium advertising awareness, attitudes and behavior : a survey of 13-17 year-old females.
- Creator
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Cooper, Michele, Davis, Robert H., Arts and Sciences
- Abstract / Description
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University of Central Florida College of Arts and Sciences Thesis; In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a "mainstay in the prevention and management of osteoporosis." Osteoporosis, or "brittle bone disease," affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began...
Show moreUniversity of Central Florida College of Arts and Sciences Thesis; In April 1984, at a conference convened by the National Institutes of Health, a panel of experts issued a statement listing calcium as a "mainstay in the prevention and management of osteoporosis." Osteoporosis, or "brittle bone disease," affects one out of every four American women over 5 0 and is the 12th leading cause of death in the United States. In January 1985, the National Dairy Promotion and Research Board began emphasizing dietary calcium in the promotion of milk and dairy products. Television commercials and print advertising were developed which focused on the calcium contained in dairy products and stressed the importance of this nutrient to a woman's diet. Recent consumer research conducted by Market Facts, Inc. of Chicago indicates that this positive calcium message designed to increase dairy product intake may not be effectively reaching the 13-24 year old female. The study shows that subjects in this age group report that they are doing less about their calcium deficiencies than subjects who were studied prior to the time that the dietary calcium advertising began. In addition, the research indicates that those women who are taking steps to increase calcium intake are less likely to use dairy products. Teenage females offer the dairy industry a challenging opportunity. While average male milk consumption jumps dramatically during the ages of 13-19, average female milk consumption experiences only a slight increase. Reaching this audience at this habit-forming age end changing their attitudes and behavior could provide lifelong use of dairy products. The purpose of this study is to determine the efficacy of past dairy calcium advertising messages in affecting the health attitudes and dietary behavior of 13-17 year old women in Florida.
Show less - Date Issued
- 1987
- Identifier
- CFR0004326, ucf:52991
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFR0004326
- Title
- The Effects of Facial Cues on Consumer Judgment and Decision-Making.
- Creator
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Liu, Fan, He, Xin, Wang, Ze, Mao, Huifang, Sivo, Stephen, University of Central Florida
- Abstract / Description
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This dissertation investigates the roles of facial cues in consumer behavior. Specifically, the research examines the effect of facial structural resemblance, facial expressions, and other perceptual cues(-)in both individual and group settings(-)on consumer judgment and decision-making. Essay 1 examines the influence of facial resemblance on consumers' product purchase likelihood. This effect is moderated by consumers' mental construal, such that the effect of increased facial resemblance on...
Show moreThis dissertation investigates the roles of facial cues in consumer behavior. Specifically, the research examines the effect of facial structural resemblance, facial expressions, and other perceptual cues(-)in both individual and group settings(-)on consumer judgment and decision-making. Essay 1 examines the influence of facial resemblance on consumers' product purchase likelihood. This effect is moderated by consumers' mental construal, such that the effect of increased facial resemblance on product purchase likelihood occurs among consumers with high-level construals but not among those with low-level construals. Results of three experimental studies show that increased facial resemblance among team members enhances the perceived entitativity of the group, which in turn leads to more favorable intention of purchasing the product offered by the group. Essay 2 investigates the differential effects of recipients' group entitativity on two types of donation (time vs. money). Through three studies, the research demonstrates that high (versus low) group entitativity among the recipients increases donation of time but decreases donation of money. Such differential effects on donation of time versus money are driven by consumers' emotional or cognitive well-being associated with time or money donations. In essay 3, the effect of smile intensity on customer behavior is shown to be moderated by power and salience of ulterior motive. When employees' ulterior motive is not salient to customers, low-power customers evaluate the employee with intensified smiles more favorably compared to high-power customers. In contrast, when ulterior motive is made salient, high-power rather than low-power customers react more positively to smile intensity. Results show that the interactive effects between smile, power, and ulterior motive are driven by customers' warmth and competence perceptions. Collectively, this dissertation focuses on consumers' face-based judgments of individuals and teams, and investigates how such facial cues might influence consumers' attitude, purchase intention, and prosocial behavior.
Show less - Date Issued
- 2015
- Identifier
- CFE0005828, ucf:50930
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005828
- Title
- Arrangement of Google Search Results and Imperial Ideology: Searching for Benghazi, Libya.
- Creator
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Stewart, Jacob, Pigg, Stacey, Rounsaville, Angela, Walls, Douglas, University of Central Florida
- Abstract / Description
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This project responds to an ongoing discussion in scholarship that identifies and analyzes the ideological functions of computer interfaces. In 1994, Cynthia Selfe and Richard Selfe claimed that interfaces are maps of cultural information and are therefore ideological (485). For Selfe and Selfe and other scholars, these interfaces carried a colonial ideology that resulted in Western dominance over other cultures. Since this early scholarship, our perspectives on interface have shifted with...
Show moreThis project responds to an ongoing discussion in scholarship that identifies and analyzes the ideological functions of computer interfaces. In 1994, Cynthia Selfe and Richard Selfe claimed that interfaces are maps of cultural information and are therefore ideological (485). For Selfe and Selfe and other scholars, these interfaces carried a colonial ideology that resulted in Western dominance over other cultures. Since this early scholarship, our perspectives on interface have shifted with changing technology; interfaces can no longer be treated as having persistent and predictable characteristics like texts. I argue that interfaces are interactions among dynamic information that is constantly being updated online. One of the most prominent ways users interact with information online is through the use of search engines such as Google. Interfaces like Google assist users in navigating dynamic cultural information. How this information is arranged in a Google search event has a profound impact on what meaning we make surrounding the search term.In this project, I argue that colonial ideologies are upheld in several Google search events for the term (")Benghazi, Libya.(") I claim that networked connection during Google search events leads to the creation and sustainment of a colonial ideology through patterns of arrangement. Finally, I offer a methodology for understanding how ideologies are created when search events occur. This methodology searches for patterns in connected information in order to understand how they create an ideological lens.
Show less - Date Issued
- 2014
- Identifier
- CFE0005267, ucf:50559
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0005267
- Title
- Recruiting Followers for the Caliphate: A Narrative Analysis of Four Jihadist Magazines.
- Creator
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Madrazo, Andrea, Matusitz, Jonathan, Malala, John, Sellnow, Timothy, University of Central Florida
- Abstract / Description
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This study identifies and compares the methods of recruitment used by three prime jihadist organizations through their online magazines. The successful recruitment efforts and growth as a threat by the Islamic State of Iraq and Sh?m (ISIS), Al-Qaeda, and Al-Shabaab are attributed, in part, to the widespread popularity and accessibility of Dabiq and Rumiyah (published by ISIS), Inspire (published by Al-Qaeda), and Gaidi Mtaani (published by Al-Shabaab). In order to best examine the techniques...
Show moreThis study identifies and compares the methods of recruitment used by three prime jihadist organizations through their online magazines. The successful recruitment efforts and growth as a threat by the Islamic State of Iraq and Sh?m (ISIS), Al-Qaeda, and Al-Shabaab are attributed, in part, to the widespread popularity and accessibility of Dabiq and Rumiyah (published by ISIS), Inspire (published by Al-Qaeda), and Gaidi Mtaani (published by Al-Shabaab). In order to best examine the techniques of persuasion and propaganda to recruit new followers, the theoretical approach of compliance-gaining theory and methodological approach of a narrative analysis are applied. The author analyzed a total of twelve magazine issues to compare how the four magazines use (1) imagery, (2) attrition, (3) intimidation, (4) propaganda, (5) spoiling, (6) outbidding, (7) incitement, and (8) recruitment. To validate each of these themes, the study applies an open-coding instrument to select each label based on specific dimensions. These findings reveal how the same purpose to achieve the Caliphate can be chosen on a similar path by these three different jihadist organizations. This path may take different turns at certain spots, but ultimately the road is based on the same historical context to justify the recruitment process. Overall, this study provides fresh descriptive insights on jihadist organizations' recruitment methods to gain new followers toward the achievement of the Caliphate (i.e., the global Islamic state). The sample reveals that the online jihadist magazines integrate all analyzed themes to portray their messages. The findings show certain issues implement specific themes more than others. Across the sample, the use of persuasion justified and encouraged violence. Persuasion is found in prideful examples of successful terrorist attacks and aftermath scenes of destruction. The distinct difference between the four online jihadist magazines is the persuasion of recruitment.
Show less - Date Issued
- 2018
- Identifier
- CFE0007048, ucf:51984
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0007048