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MUSIC AND THE PRESIDENCY: HOW CAMPAIGN SONGS SOLD THE IMAGE OF PRESIDENTIAL CANDIDATES
Title
MUSIC AND THE PRESIDENCY: HOW CAMPAIGN SONGS SOLD THE IMAGE OF PRESIDENTIAL CANDIDATES.
Creator
Bogers, Gary M., Warfield, Scott, Burtzos, Alexander; Gennaro, Joe, University of Central Florida
Abstract / Description
In this thesis, I will discuss the importance of campaign songs and how they were used throughout three distinctly different U.S. presidential elections: the 1960 campaign of Senator John Fitzgerald Kennedy against Vice President Richard Milhouse Nixon, the 1984 reelection campaign of President Ronald Wilson Reagan against Vice President Walter Frederick Mondale, and the 2008 campaign of Senator Barack Hussein Obama against Senator John Sidney McCain. In doing so, there will be an analysis of...
Show moreIn this thesis, I will discuss the importance of campaign songs and how they were used throughout three distinctly different U.S. presidential elections: the 1960 campaign of Senator John Fitzgerald Kennedy against Vice President Richard Milhouse Nixon, the 1984 reelection campaign of President Ronald Wilson Reagan against Vice President Walter Frederick Mondale, and the 2008 campaign of Senator Barack Hussein Obama against Senator John Sidney McCain. In doing so, there will be an analysis of how music was used to sell the image of these presidential candidates through both its juxtaposition with other forms of mass media (television advertisements, radio, internet streaming platforms) and the content found in a song's lyrics. There will be an apparent shift in focus from candidates using original campaign songs written for the purpose of elections, toward a more prominent reliance on popular music of current and past eras. From original and politically direct works such as "I Like Ike" and "Click with Dick," to the campaign use of popular hits like Bruce Springsteen's "Born in the U.S.A." and Fleetwood Mac's "Don't Stop," I will demonstrate how presidential candidates and their teams found it beneficial to use notable music works in order to connect with a younger generation of voters. In conclusion, the reader will have gained enough understanding to realize how campaign music continues to play a role in the current political climate, demonstrating how far candidates have taken the use of music over the past sixty years.
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Date Issued
2019
Identifier
CFH2000511, ucf:45635
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH2000511
Le Temps des Copains: Youth and the Making of Modern France in the Era of Decolonization, 1958-1968
Title
Le Temps des Copains: Youth and the Making of Modern France in the Era of Decolonization, 1958-1968.
Creator
Fedorka, Drew, Lyons, Amelia, Nair, Deepa, Crepeau, Richard, University of Central Florida
Abstract / Description
This thesis examines the popular y(&)#233;-y(&)#233; phenomenon and its role in articulating a vision of modern France in the aftermath of decolonization. Y(&)#233;-y(&)#233;, a teen-oriented and music-based popular culture that flourished from roughly 1962-1966, was in a unique position to define what it meant to be young in 1960s France. I argue that the y(&)#233;-y(&)#233; popular culture, through its definition of youth, provided an important cultural channel through which to articulate a...
Show moreThis thesis examines the popular y(&)#233;-y(&)#233; phenomenon and its role in articulating a vision of modern France in the aftermath of decolonization. Y(&)#233;-y(&)#233;, a teen-oriented and music-based popular culture that flourished from roughly 1962-1966, was in a unique position to define what it meant to be young in 1960s France. I argue that the y(&)#233;-y(&)#233; popular culture, through its definition of youth, provided an important cultural channel through which to articulate a modern French identity after the Algerian War (1954-1962). Using a combination of advertisements, articles, and sanitized depictions of teenage pop singers, the y(&)#233;-y(&)#233; popular culture constructed an idealized vision of adolescence that coupled a technologically-savvy and consumer-oriented outlook with a distinctly conservative, apolitical, and inclusive social stance. It reflected France's reorientation toward a particular technological and consumer modernity while simultaneously serving to obscure France's recent colonial past and the dubious legacy of imperialism. To contextualize y(&)#233;-y(&)#233;, this thesis begins by examining the blousons noirs (black jackets) and the societal anxieties that surrounded them in the early Fifth Republic (1958-1962). By tracking the abrupt shift from the blousons noirs to y(&)#233;-y(&)#233; in predominant media representations of youth, this thesis provides a unique vantage point with which to interpret dominant discourses of the Gaullist Fifth Republic and its attempt to reinvent France into a modernized and decolonized consumer republic. As the work suggests, it was not a coincidence that the optimistic y(&)#233;-y(&)#233; youth, unburdened by the tribulations of France's recent past, appeared in full force within months following the recognition of Algerian independence in 1962.
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Date Issued
2015
Identifier
CFE0005612, ucf:50200
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0005612