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SOCIAL NETWORKING AND USERS: THE INTERACTION OF PERSONALITY AND MOTIVATION FOR FACEBOOK POSTING.
Title
SOCIAL NETWORKING AND USERS: THE INTERACTION OF PERSONALITY AND MOTIVATION FOR FACEBOOK POSTING.
Creator
Kessler, Theresa, Hancock, Peter, University of Central Florida
Abstract / Description
Facebook is the reigning king of Social Networking Sites (SNSs). Due to Facebook's impact on current culture, researchers have been focused on how it interacts with its members on a variety of issues including well-being, personal identity, personality type, and motivation. While the topics of personality type and motivation have been investigated separately, their possible relationship has not been examined until now. Participants consisted of 415 students from the University of Central...
Show moreFacebook is the reigning king of Social Networking Sites (SNSs). Due to Facebook's impact on current culture, researchers have been focused on how it interacts with its members on a variety of issues including well-being, personal identity, personality type, and motivation. While the topics of personality type and motivation have been investigated separately, their possible relationship has not been examined until now. Participants consisted of 415 students from the University of Central Florida were surveyed with an International Personality Item Pool (IPIP), a Facebook Intensity Survey, and a Facebook Motivation Scale. Results showed that the personality traits of agreeableness, conscientiousness, and emotional stability were positively related to intrinsic and extrinsic motivation to make posts on Facebook, extraversion was found to be related to extrinsic motivation to make posts, and intellect was found to have almost no relationship to motivation. In addition, participants who were higher in the traits of agreeableness, conscientiousness, and emotional stability were more likely to be more intensely involved in Facebook than those who were high in extraversion and intellect. Finally, I found that participants who were more intensely involved in Facebook experienced more motivation to make posts on Facebook.
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Date Issued
2013
Identifier
CFH0004504, ucf:45213
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFH0004504
VICTIMIZATION, RISKY BEHAVIORS, AND THE VIRTUAL WORLD
Title
VICTIMIZATION, RISKY BEHAVIORS, AND THE VIRTUAL WORLD.
Creator
Morgan, Rachel, Jasinski, Jana, University of Central Florida
Abstract / Description
Social networking sites, such as Facebook and MySpace, have become increasingly popular among teens and young adults because of the availability of the internet. Because these websites promote interpersonal connections and information sharing among individuals around the world, personal information to online "friends" may be shared carelessly. However, little is known about the correlation between engaging in online activities, sharing personal information online, and susceptibility to online...
Show moreSocial networking sites, such as Facebook and MySpace, have become increasingly popular among teens and young adults because of the availability of the internet. Because these websites promote interpersonal connections and information sharing among individuals around the world, personal information to online "friends" may be shared carelessly. However, little is known about the correlation between engaging in online activities, sharing personal information online, and susceptibility to online victimization and cyberbullying. This study analyzes data from the Parents & Teens 2006 Survey to examine the applicability of Routine Activities Theory as a theoretical framework for understanding cybervictimization and cyberbullying. Online teens and teens on social networking sites (SNS) were examined separately in this study to determine if social networking (SNS) teens were at an increased risk. The results indicated that participating in online activities and sharing personal information increased the risk for receiving a threatening email, instant message or text message. Teens whose parents did not have rules regulating their online activities and behaviors were also at an increased risk for receiving a threatening email, instant message or text message. The logistic regression models show that for social networking (SNS) teens, gender and age increase the odds of receiving a threat, compared to online teens.
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Date Issued
2010
Identifier
CFE0003048, ucf:48348
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003048
JEALOUSY AND ATTACHMENT 2.0: THE ROLE OF ATTACHMENT IN THE EXPRESSION AND EXPERIENCE OF JEALOUSY ON FACEBOOK
Title
JEALOUSY AND ATTACHMENT 2.0: THE ROLE OF ATTACHMENT IN THE EXPRESSION AND EXPERIENCE OF JEALOUSY ON FACEBOOK.
Creator
Cole, Megan, Weger, Harry, University of Central Florida
Abstract / Description
The main objective of this research was to investigate how people use Facebook within the context of their romantic relationships from an attachment theory perspective. In the present study, a convenience sample (n = 179) completed an online survey with questions about Facebook use, attachment style, uncertainty-related behaviors, jealousy, relationship satisfaction and commitment. Results indicate that 1) there is a positive correlation between jealousy and Facebook use; 2) also, there is a...
Show moreThe main objective of this research was to investigate how people use Facebook within the context of their romantic relationships from an attachment theory perspective. In the present study, a convenience sample (n = 179) completed an online survey with questions about Facebook use, attachment style, uncertainty-related behaviors, jealousy, relationship satisfaction and commitment. Results indicate that 1) there is a positive correlation between jealousy and Facebook use; 2) also, there is a positive correlation between jealousy and the time an individual spends viewing their partnerÂÂ's profile; 3) further, jealousy is positively related to uncertainty-reducing behaviors. Taken together, these results support the assertion that there is a downward spiral involving jealousy and Facebook. Results also showed that there are two types of uncertainty-related behaviors: antisocial behaviors and territorial behaviors. Anxious-ambivalent attachment styles were found to engage in antisocial behaviors the most, whereas secure individuals engaged in antisocial behaviors the least. The findings provide ample areas for future research on social networking sites and relationship variables.
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Date Issued
2010
Identifier
CFE0003078, ucf:48329
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0003078
A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
Title
A Snapchat Marketing Perspective: Examining the Personality Traits and Motives that Predict Attitudes Toward and Engagement with Non-Sponsored and Sponsored Content in Snapchat.
Creator
Sousa Garnica, Tiany, Kinnally, William, Rubenking, Bridget, Sellnow, Deanna, University of Central Florida
Abstract / Description
Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online...
Show moreSocial networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what personality traits predict the motives for using Snapchat. Finally, hierarchical multiple regressions were used to examine the models that predict attitudes toward the non-sponsored and sponsored features in Snapchat as well as the engagement with them. Recommendations for practitioners were given to help them develop marketing strategies in Snapchat.
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Date Issued
2017
Identifier
CFE0006799, ucf:51825
Format
Document (PDF)
PURL
http://purl.flvc.org/ucf/fd/CFE0006799