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- Title
- The Sustainability of Overconsumption? A Discursive Analysis of Walmart's Sustainability Campaign.
- Creator
-
Adams, Kathleen, Jacques, Peter, Kiel, Dwight, Knuckey, Jonathan, University of Central Florida
- Abstract / Description
-
This study inquires as to whether Walmart's sustainability campaign represents a sincere and holistic change throughout the company's global supply chain or if it is simply a public relations campaign which caters to the growing target market of (")next-generation(") consumers and justifies further expansion into (")emerging markets("). A critical analysis of Walmart's sustainability discourse is presented, using transcribed texts of various corporate and publicity-geared publications....
Show moreThis study inquires as to whether Walmart's sustainability campaign represents a sincere and holistic change throughout the company's global supply chain or if it is simply a public relations campaign which caters to the growing target market of (")next-generation(") consumers and justifies further expansion into (")emerging markets("). A critical analysis of Walmart's sustainability discourse is presented, using transcribed texts of various corporate and publicity-geared publications. Frequently utilized terms and themes are identified throughout the big-box retailer's sustainability campaign which convey a distinctly Neoliberal ethos(-)a political economy which lies at the heart of current practices of institutional unsustainability(-)and emphasize the role of the atomized individual(-)who may purchase protection from environmental risks via green products. Other themes, which are commonly associated with sustainability research, are glaringly absent: subsidiarity; human rights; steady-state economics; economic inequity; the precautionary principle. This research aims to shed light on the prospects for the sustainability of green overconsumption, which Walmart is leading the way in promoting, and for the continuation of the modern economistic zeitgeist into the twenty-first century.
Show less - Date Issued
- 2012
- Identifier
- CFE0004346, ucf:49416
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004346
- Title
- BUSINESS CASE STUDIES IN SUSTAINABILITY PRACTICES.
- Creator
-
Lynch, Sheri L, Combs, James G., University of Central Florida
- Abstract / Description
-
Protecting the environment for future generations is crucial. Although businesses are under strong pressure to support sustainability, many leaders find it challenging to meet the environmental needs of the present without negatively impacting their economic goals. This paper describes some methods that businesses have adopted to effectively manage environmental issues and offer an opportunity for competitive advantage. In particular, three case studies show ways that the companies have...
Show moreProtecting the environment for future generations is crucial. Although businesses are under strong pressure to support sustainability, many leaders find it challenging to meet the environmental needs of the present without negatively impacting their economic goals. This paper describes some methods that businesses have adopted to effectively manage environmental issues and offer an opportunity for competitive advantage. In particular, three case studies show ways that the companies have embraced and integrated sustainability into their strategic planning process, which helped them achieve growth and success in the context of social and environmental concerns. The paper shows how these businesses have chosen to embrace sustainability to minimize the negative impact in our environment, society, and economy. The case studies can help managers define and prioritize their sustainability goals, achieve social and economic value, and transform these environmental investments into sources of competitive advantage. This paper can be beneficial to other businesses who desire to move beyond compliance of the law and become proactive in helping our environment for future generations.
Show less - Date Issued
- 2016
- Identifier
- CFH2000100, ucf:45523
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFH2000100