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- Title
- A STUDY OF THE IMPACT OF INVOLVEMENT AND SEQUENCE IN NARRATIVE PERSUASION.
- Creator
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Lane, Rebekah, Miller, Ann, University of Central Florida
- Abstract / Description
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The purpose of this research was to look more closely at the relationships between narrative and non-narrative persuasive messages, and to begin to determine how and why these message formats might work together. I situated this study within Rogers' roadmap for future theoretical work on entertainment education (E-E), and specifically addressed Slater and Rouner's call for more research on the impact of epilogues in E-E. Synthesizing components of the elaboration likelihood model with recent...
Show moreThe purpose of this research was to look more closely at the relationships between narrative and non-narrative persuasive messages, and to begin to determine how and why these message formats might work together. I situated this study within Rogers' roadmap for future theoretical work on entertainment education (E-E), and specifically addressed Slater and Rouner's call for more research on the impact of epilogues in E-E. Synthesizing components of the elaboration likelihood model with recent theorizing regarding persuasion through narrative, I made predictions regarding the effect of transportation and character identification on perceived salience, attitudes, behavioral intention, and behavior in narrative, argument, and narrative + argument conditions. Undergraduate students were asked to watch one of seven videos. After watching the videos participants were asked to respond to questions reflecting their views of the subject matter in the videos, their experience while watching the videos, and their opinion of the video quality. The questionnaire included scales measuring transportation into the narrative and character development, measures of perceived issue relevance, and persuasion toward the topic of mandatory H1N1 vaccinations. Findings showed no relationship between the narrative format and transportation or perceived salience, however, transportation did predict perceived salience in messages combining both argument and narrative + argument formats. Recommendations were made for modification and future applications of the instruments used in the study and for continued research in the various stages of persuasion through narrative, argumentative, and combined format messaging.
Show less - Date Issued
- 2011
- Identifier
- CFE0004044, ucf:49149
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0004044
- Title
- THE EFFECT OF COGNITIVE STYLES UPON THE COMPLETION OF A VISUALLY-ORIENTED COMPONENT OF ONLINE INSTRUCTION.
- Creator
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Lee, Jia-Ling, Orwig, Gary, University of Central Florida
- Abstract / Description
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This study was designed to examine whether a person's prepositioned cognitive style influenced learning achievement in a visually-oriented task for an online learning environment in higher education. Field dependence-independence was used to identify individuals' cognitive styles. A true experimental study was conducted in the fall 2005 term at the University of Central Florida. This researcher followed Dwyer and Moore's research (1991, 2002) and divided learners into three groups (field...
Show moreThis study was designed to examine whether a person's prepositioned cognitive style influenced learning achievement in a visually-oriented task for an online learning environment in higher education. Field dependence-independence was used to identify individuals' cognitive styles. A true experimental study was conducted in the fall 2005 term at the University of Central Florida. This researcher followed Dwyer and Moore's research (1991, 2002) and divided learners into three groups (field dependent [FD], field neutral [FN], and the field independent [FI] students). Eighty-three preservice teachers participated in this study; the data from 52 of the FD and the FI participants were analyzed to answer research questions. The findings in this study supported those in the literature review; students from both FD and FI cognitive styles performed equally well in online learning environments. In addition, for providing introductory-level instruction on visually-oriented tasks in an online learning environment, instructions which emphasized an FD approach benefited both FI and FD students in their knowledge-based learning achievement. In this approach, extra cues and sequence of content might have been the reasons that students had higher scores on their knowledge-based learning achievement and satisfaction levels. The findings of this study also indicated that students could demonstrate higher performance-based learning achievement if they had more experiences on the subject matter and higher knowledge-based learning achievement if they felt the instructions were easy to follow and the workload of the module was manageable. Based on the findings and conclusions, the recommendations are: (1) A larger sample size is needed to generalize the findings of the study; (2) In this study, student-to-student and teacher-to-student interactions might affect students' learning achievement. Future studies should consider those interactions as factors and examine their effect on students' learning achievement.
Show less - Date Issued
- 2006
- Identifier
- CFE0001094, ucf:46773
- Format
- Document (PDF)
- PURL
- http://purl.flvc.org/ucf/fd/CFE0001094
